Content Marketing: 5 Hot Spots for Content Syndication
29. Sep, 2011 
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Content marketing is an effective way to gain valuable exposure online and earn credibility as a trusted authority in your niche. Junta42.com defines content marketing this way: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
So, if we break that definition down you’ve got to create relevant content and distribute or syndicate it in a way that attracts the attention of your target audience. Using content to drive profitable customer action is our goal with content marketing, but guess what? Chances are this is something you’re already doing if you’ve been marketing online for any length of time. We’re just going to get intentional about it and focus on implementing a strategy that will generate the results we are looking for.
When you are considering your content syndication strategy there are five hot spots that you do not want to miss. Let’s take a look at each one briefly and see how they stack up when it comes to driving profitable customer action.
1. Your blog
Your website or blog serves as the hub of your online operations. Post SEO optimized, relevant content that your audience is searching for here first. Put energy into making sure that your website ranks for your primary keywords and that you are taking the necessary steps to become a trusted authority in your industry or niche.
2. Facebook
Facebook is exploding with exponential growth. Your customers are here, so you must engage them, share, inspire, question and get them to take action. Use the Networked Blogs app, keep your fan page current with valuable content and grow your list with this powerful social media platform.
3. Twitter
Twitter is the spot for networking, seeing and being seen. Share excellent content. Be a resource, but also be a living breathing person who sometimes eats pistashio ice cream and then Tweets about it, but nothing beats the engagement you’ll enjoy from a successful Twitter party. You’ll generate targeted traffic and gain invaluable exposure when you work Twitter consistently.
4. LinkedIn
This may be old school power networking at its best, but don’t overlook LinkedIn’s power to help you build your professional network and drive targeted traffic to your site. Creating and participating in groups, sharing your content, answering questions and becoming a resource are ways to grow your reach using LinkedIn.com.
5. Youtube.com
Video marketing is one of the most powerful ways to generate lots of targeted traffic to your website. Convert some of your text content into video and share them on youtube.com and some of the other video sharing sites and watch your traffic stats go through the roof.
Then, of course in addition to the place I’ve mentioned there is the tried and true article marketing and forum marketing for driving targeted traffic and building high page rank backlinks to your website to improve SEO and traffic using content marketing strategies.
Content marketing is just one of the ways you can drive traffic and gain exposure online. Visit http://mcreasite.com/blog today to discover more about growing your online business.
