Bill McRea

Get paid to share your links!

When you are looking for ways to monetize your mobile content, contextual advertising is a great way to provide relevant content that will appeal to users in an unobtrusive way. The Kontera contextual advertising program provides, ‘Relevant ads,’ and ‘Related Information,’ which are two formats of contextual ads that are blended in with the page’s content for users of iOS devices such as the iPhone, iPad and iPod along with Android devices.

The ‘Related Information,’ product allows users to tap on a highlighted phrase to access additional content relevant to what they are already reading. These links are placed within relevant phrases on the page, and the cool part is that the ads only appear after the user has clicked on the highlighted link. So users see the ads only when they choose to see the ads.

Kontera is one of the leading contextual advertising companies. With a focus on keyword advertising technology that is unobtrusive to the user, Kontera is a great solution for monetizing your mobile traffic in a way that will not offend your mobile subscribers.

Contextual keyword advertising is effective because the ads that appear are closely related to and fit in with the content of the site. If the reader has done a search on a particular topic, and now they are exploring the page that they have landed on because it fits within the criteria of their search, they are going to be more receptive to a contextual ad on the same topic even using similar keywords to the ones they used in their original search.

For mobile advertisers, your ads get placed across Kontera’s broad network of 15,000 publisher sites for maximum exposure. Both the, ‘Relevant Ads,’ and ‘Relevant Info,’ are based on the powerful Kontera Synapse platform, which provides advanced semantic analysis and uses context to understand the user’s intentions, thereby delivering the most relevant ads possible.
“We are extremely pleased to deliver a comprehensive suite of products across a wide range of mobile devices, which allows us to serve our customers in more ways,” said Yoav Shaham, CEO of Kontera. “We’ve built the core Kontera Synapse platform as a highly intelligent and scalable foundation.

Getting started with a contextual advertising network such as Kontera is easy. You can visit their website and see if you fit within the guidelines of their program. They have certain content category guidelines, and qualification guidelines for your site, or for your mobile campaigns.
The Kontera contextual advertising program really offers a win-win for both publishers who are looking for effective ways to monetize their content, and advertisers who are trying to reach the mobile marketplace.

With the ever expanding popularity of mobile devices, and with more users accessing the Internet using smart phones and mobile devices that PCs, the future of mobile marketing is looking quite promising and soon it will almost become a requirement for those who want to expand the reach of their brand and engage with users in the exponentially expanding mobile marketplace.

Alternative contextual advertising is just one of the many topics that you will learn about when you visit, http://www.mcreasite.com/blog. Come check out the blog and discover lots of tips and strategies for Internet marketing success.

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Get paid to share your links!

Anyone who has done any research on online marketing knows plenty of rip-offs abound. Unfortunately, Internet marketers with no scruples take advantage of the abundance of people who come online every day looking for ways to improve their lives. It’s very sad, because millions probably get duped into spending money unnecessarily, only to get involved with scams or at least bad business ideas that line marketers’ pockets and leave buyers with nothing. Fortunately, there are ways you can make money online without any up-front fees. This should be good news to those who have had run-ins with Web scheme run by scam artists!

But the line between scam and just an ill-advised business opportunity can sometimes be thin. An example of this is the controversy over an web business opportunity named Site Build It. Some people think that at least one person has created a SBI affiliate review that wasn’t entirely accurate. The owner stepped forward to defend himself and he could be totally right. But it’s up to every individual to do their own research before paying money for Internet “opportunities”.

One of the main ways I like to make money on the Internet is above-board and also fairly simple to implement. I make money writing. HubPages — a community blogging site — makes it simple to create content and generate ad revenue. How many content “hubs” (pages) you create is up to you. Each hub has the potential to make up to five forms of revenue: Google AdSense, Kontera in-text ads, Amazon products, eBay auction items and any affiliate marketing program you want to implement. Sixty percent of the impressions (page views) that generate income go to you and the people who own HubPages get 40%. Affiliate programs are an exception to that rule though; One hundred percent of income generated by click-throughs from an affiliate link on a hub would belong to you. It takes a while to get good at creating solid hubs but in my opinion, the money you can earn over time makes it worth the effort.

One of the affiliate marketing programs I like to use on my hubs is RevResponse, because it provides credible free information for people. When people click on links to any of the RevResponse publications or white papers and qualify, you benefit financially. That’s all there is to it. Qualifying is not a shoe-in though, so that aspect is important to understand. To learn more, you might want to check out this RevResponse marketing review. The information in the review will help you know whether the RevResponse program is right for your site or blog.

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