Bill McRea

PPC or pay per click advertising began on the Internet in the late 1990′s, but due to the prevalence of click fraud, many advertisers abandoned it because it was not very effective in the early days. Flash forward to 2000 when Google launched its AdWords PPC service. In 2005, ask.com launched their PPC ad service, Yahoo! debuted the Yahoo! Publisher Network, and in 2006 msn.com offered the Microsoft Ad Center.
In the fall of 2010 Yahoo! and MSN/Bing merged and now the Microsoft Ad Center delivers PPC advertising on both Yahoo! and Bing at the same time.
Google has dominated the PPC advertising scene since mid-2003, and given the fact that they are the number one search engine on the Internet, they own a ton of traffic online. But not all of it, and that’s what we want to talk about in this article. Facebook has been nipping at Google’s heels and is beginning to overtake Google as the most visited website on the Internet.

Let’s take a look at the two major players in the PPC advertising space right now other than Google AdWords: Yahoo!/MSN and Facebook Ads.
Yahoo Search Marketing /MSN

With the merger of Yahoo! and MSN, advertisers can now have their ads show up on both search engines simultaneously. Microsoft Ad Center often has a lower price per click for certain keywords, so it’s definitely worth investigating as an alternative PPC ad platform.
Setting up your ads and ad groups can be a bit more cumbersome on the Microsoft ad platform, but again, you are getting exposure on two major search engines with a single campaign. The traffic on these two combined search engines is still not as heavy as on Google, but you are not paying as much, and because it is PPC, you only pay for the clicks you actually get.
Facebook PPC Ads
With over 500 million users, over 50% of which log into their accounts daily, Facebook is no longer to be ignored as a way to get in front of your target audience. Facebook PPC is still very young, but it is very quickly gaining in popularity. Facebook PPC allows advertisers to get very specific when it comes to reaching their target audience. You can select demographic information about your target audience such as their age, gender, location, education level, interests.
Facebook is not a search engine and their ads tend to have a lower CTR in some instances than on Google, but you get a greater opportunity to be seen by your exact target audience.

Become a student of PPC
PPC is not an area where you want to dip your toe in and then move on. In order to see some positive results you must become a student of this powerful method of guaranteed traffic generation. Read books on the topic, take a course, and keep testing and tracking your campaigns until you hit your stride and get some good results.
To learn more about ppc traffic generation and other Internet Marketing topics, be sure to visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

Flipping blogs can be a fun way to make some extra money or even create a business, but there are a few common mistakes that newbies often make that can easily be avoided with the correct information. Let’s take a look at those three common errors and what you can do to avoid making them yourself, thus increasing your chances for making more money flipping blogs.

1.       Your blog is in the wrong niche

The popularity of certain niches ebbs and flows. Some niches can be strictly seasonal. Some may be based on a product or a topic that was once hot, but no one is really talking about them anymore. Regardless of the reason, if there are no buyers searching for the content of your niche. Then your blog is in the wrong niche and it will be challenging, if not impossible to sell such a blog for decent profit.

Make sure that when you are flipping blogs the niche and the topic are in demand with buyers searching for that topic. If you find that the popularity of your blogs niche has waned. You can make some revisions and change the primary keywords, and maybe some of the graphics before you try to flip that blog.

2.       The presentation is lacking

Another mistake that people make when flipping blogs is that they don’t pay attention to how the blog looks. First impressions are important both with buyers and with visitors. When flipping blogs you want the blog to look its best. Does the blog have a run-of-the-mill, free theme? Consider hiring a graphic artist to tweak a theme for you, create a nice, new, custom header image and buttons, or better yet, create a whole new, unique theme that is suited to that niche and topic. Go in and make sure that there are no broken links, out of date offers, or anything else that might detract from the site’s ‘curb appeal.’

3. Insufficient proof of the blogs statistics.

When a buyer is interested in purchasing your blog they are interested in learning about the blog statistics right away, so it helps for you to provide lots of clear documentation of the sites Alexa ranking Google page rank. Traffic statistics, and how much income the site produces monthly. If you have Google analytics installed or any other analytics package, you can supply screen shots to illustrate how much traffic the site receives now.

These are just three of the common mistakes that those who are new to blog flipping might make in the process of trying to sell a blog. As you become more experienced you will learn more about what makes a blog more appealing to buyers, and what kind of amenities you can add to increase the value and appeal of the blogs you are selling.

Another way to find out about what blog buyers are looking for is to research the ‘Just Sold,’ pages on Flippa.com. Look at the blogs that have sold recently. Look at the topic, what extras were included, etc. to get ideas to help enhance your blog flipping efforts.

When you are ready for even more tips and strategies for blog flipping, visit, http://www.nicheprofitblogs.com, to get more information about how to get started with niche profit blogging today.

If it is done properly, you can really make some nice cash when you buy and flip blogs.  Once you have gained just a little bit of experience selling online you know the characteristics of blogs that will sell and ones that are duds. In this article, we are going to take a look at how you can buy underperforming websites with potential and resell them for quick profit.

One of the first things that you want to look at when you are considering buying a website is the niche. What is the topic of the site? Is it a hot niche? Is it related to a topic or product that people are currently searching for? These are all important questions. To answer them you want to do a bit of research.

If you found a blog that you think might be a good candidate visit the Google keyword tool and type the URL for the site into this tool and see what keywords. The site is based on. Click on the button that says ‘Columns’ and then tick the ‘Estimated AVG CPC,’ box and click, ‘Apply.’ You will see the value of the keywords related to this site.

Content

Next, take a look at the blog’s content. What kind of content do you see? Is there a lot of quality content there? Content is really the most important aspect of the blog and it will determine all of the other important metrics such as traffic and monetization. So you want to choose a blog that has a basic foundation of quality content.

Traffic

Where is the blog’s traffic coming from? How much traffic? Are they currently getting? You’ll want to take a look at this blog’s alexa rank, and Google page rank. These are all important foundational questions that you’ll need to answer in order to determine if this site is worth investing in.

Monetization

How is the website monetized now? Do you see adsense ads or other advertising on the blog?

Appearance

When you are buying a blog with an eye towards fixing it up and reselling it, its current appearance really doesn’t matter that much. That can easily be changed. If the site has good page rank, and is getting good traffic, it’s fine if it’s ugly now.

So, now let’s say you found a blog that has some potential. It has decent page rank. It’s getting traffic, and it has the potential to generate some income. Here are some things that you can do to spruce it up and flip it for a quick profit.

Sprucing up a blog for resale

With actual real estate, kitchens, bathrooms and backyards are what sell homes. With virtual real estate the focus is more on content traffic and income generation.

You want to buy a blog that looks like a dud now, but with a bit of work. You can transform it into a superstar. Just by adding some AdSense or other ad network, offering a product for sale, creating an e-mail subscriber list, and doing some basic SEO can raise the value of a blog significantly.

To get even more tips and strategies for flipping blogs, visit, http://www.nicheprofitblogs.com, where you will discover lots of resources for blogging for profit today.

The practice of blog flipping is pretty simple. You can build blogs from scratch and flip them or buy underperforming blogs, upgrade them, and then flip them. But is this really a viable business model? Niche blogging can be very lucrative, if done correctly, so there will for the foreseeable future, be a market for blogs that attract traffic and generate income for their owners. Let’s take a look at these two methods for blog flipping and see if it seems possible for you to build a business around flipping blogs.

The quick blog flip

For this approach you would do your keyword research, buy a keyword rich domain name and set up a niche topic blog with the intention of turning around and selling it very quickly. Some features that might help set your blog parts from the others is to have a nice custom WordPress theme created and a custom graphic header for the blog. You would, you would then make sure that the blog has at least 10 or 15 quality blog posts that are keyword optimized.

The next step would be to set up the monetization scheme for the blog. You might install Google adsense ad blocks so that the site can start generating income. You might consider creating a product that is specific to the topic of the blog and the demographic of the target audience and offered that for sale on the blog as another income generator. Adding an opt-in box that offers a free product in exchange for the visitor’s name and e-mail address is another way to add some value to the site. And finally do some search engine optimization to build a good number of authoritative back links to the blog.

Since this will be a quick blog flip you will be basically selling the potential for this blog to generate income, which can be a little tricky. But if you are fortunate enough to get a good keyword rich domain name and if the product you created is of good quality you should have no trouble selling a niche blog to someone who is looking for a head start with their niche blogging efforts.

Flipping established blogs

With this approach, you’ll actually build the blog and then hold on to it for a while sending traffic to it and attracting advertisers to build up ad revenues so that you can sell the blog for a higher amount of money. Be sure to install Google analytics or some other analytics package so that you can clearly illustrate exactly how much traffic the blog receives, where the traffic is coming from, and what keywords the site is ranking for. Flipping established blogs requires taking a more long-term approach to blog flipping. If you are willing to invest a little bit more time and effort it can yield a much higher payday then trying to pull off a quick blog flip.

Either way, you really can build a business around blog flipping. If you have the knowledge and expertise to choose the right niches, build blogs quickly and sell them quickly so that you can move on to the next project.

If you want to know more about the business of blog flipping you’ll want to visit, http://www.nicheprofitblogs.com, where you can discover how to make money with niche blogging.

Successful AdSense publishers know that keyword research is the foundation of building the most lucrative AdSense niche content sites. The right keywords will influence the volume of traffic that your site receives, as well as the value of the ads that Google serves up on your site. In this article, I want to share a few tips to help you make the most of your absence income by investing some time in keyword research.

1.  Use the right keyword research tools

There are many keyword research tools available online that can help you to select the best keywords for your AdSense website. I am only going to talk about keyword tools that I have actually used for my research.

The Google keyword research tool

This is a free tool that is absolutely indispensable. You can get lots of good profitable keywords from using just this tool combined with a bit of knowledge and skill. If you cannot afford to buy any of the premium keyword research tools, the Google keyword research tool will do just fine.

Micro Niche Finder

This is a premium or paid keyword research tool, and I use this tool almost every day for keyword research. It has some advanced features that are not available on the Google keyword research tool and I like the fact that it saves your searches.

2.  Create a list of primary and secondary keywords

After you have done your preliminary keyword research and you have come up with a nice list of keywords you want to then delve a bit deeper to figure out which will be the primary keywords that you will try to rank for and what will be the secondary keywords that will support the primary keywords. Using the above mentioned keyword research tools find the keywords that you will focus your content creation around.

To select your primary keywords do a search using a keyword tool to find three or four keywords that get at least 3000 searches per month. But do not have more than 25,000 competing pages in Google.

3.  Benefit from the research your competitors have already done

This tip might be a little ‘black hat’ or just a little sneaky, but it’s a great way to find out what keywords your competitors who are already at the top of the search results that you want to rank for are using. Take your primary keywords that you have chosen and type them into Google and pick the top two or three websites to investigate. Click on, ‘View,’ and then in the dropdown menu, click on ‘Source,’ and scan the site’s code until you see the keywords in the meta-tags.  Copy and paste the keyword list into a notepad document and analyze them.

These are just three tips that you can try to see if they help to refine your process for choosing the keywords that you will focus on for your ad sense content sites. Keyword research is not something that you do once and keep rolling. You must keep up with changes in your industry, and changes in customer behavior, seasons of the year, product life cycles and lots of other variables.

If you’d like to know more about how to boost your ad sense income, then you’ll want to visit http://www.mcreasite.com/blog, where you will learn all about how to make money online with ad sense and lots of other Internet Marketing tips and strategies.