Bill McRea

Creating a membership site where you can offer specialized, premium content to your members in a protected environment is a great way to generate passive income online.  Getting your membership site setup and running so that you can start attracting members can be a little bit complicated if you do not know what you are doing, and if you do not have a template to follow. OptimizePress, which is a WordPress plugin for Internet marketers provides an elegant, easy to use framework for your membership site.

OptimizePress integrates easily with membership site scripts

All there is left to do is easily integrate a membership site script such as Nanacast, Wishlist Member, Digital Access Pass or any of the other countless membership site scripts available that work with WordPress and you are ready to add your content. Integrating the scripts is point and click simple and you’ll find helpful tutorials that will guide you through the process.

Customize the look of your membership site

You can customize the look and feel of your membership site by choosing your own colors and styles, or you can use the default templates that come with the theme that have been tested and proven.

When you combine OptimizePress with one of the WordPress compatible membership scripts what you end up with is a powerful combination that protects your content, allows you to create different membership levels i.e. Silver, Gold, Platinum, it allows you to integrate autoresponders to drip in new content over time, and integrate payment systems to make everything seamless.

Membership site access through mobile devices

Today more people have access to mobile phones than are using the Internet through a PC, which means that it will be vital that you customers be able to access their content on your membership site through their mobile devices such as smart phones and tablets. OptimizePress has developed a system that ensures that your video content will be viewable on iPads, iPhones and other smart phones and mobile devices. This means that even more people can access your products and consume them at their own convenience.

Membership sites generate monthly passive cash flow

The real beauty of creating membership sites is how they can generate monthly cash flow for you. With just 100 members paying $20. per month, a private membership site can generate $2,000 per month in income. Membership sites do not take much more effort than maintaining a blog, and after the initial costs of purchasing the software (a one-time fee) and paying your monthly hosting fees, the overhead costs are relatively minimal. Before long you can build a portfolio of membership sites that are generating passive income for you.

So, if you have been thinking about creating a membership site, OptimizePress has taken all of the guesswork out of setting it up. You just add your unique content and members and you will have a cash producing asset that you can continue to build or sell it and create another one.

Aside from creating membership sites, the OptimizePress WordPress theme can create squeeze pages, sales pages and  more. Visit,  http://imsafelink.com/OptimizePress-article today.

If you create your own information products to sell online, you must have a sales letter landing page that you will send targeted traffic to, but creating a sales page can be a painful process if you do not know what you are doing. Your sales page will be your 24/7 sales force, so it is vital that you create one that is attractive, effective and tells the story that will lead your prospects to making a purchase.

Now, with the OptimizePress WordPress theme for Internet marketers it’s like having you own website design team on tap for you. This theme has taken the pain out of creating landing pages and sales letters by providing tested and proven designs that you can add your compelling copy to in order to attract your ideal customers.

When you are preparing to set up your sales page, these are some of the elements that you want to make sure to include:

Headline

The headline can contain three main elements:

1. Pre-headline
2. Main headline
3. Sub-headline

Introduction

This is where you introduce the product, share your credibility, and why they should purchase this product from you.

Benefits/Product Specifications

It’s been said that you should sell the sizzle not the steak. Cover the benefits that the product provides. Answer what pain this product alleviates or what problem it solves better than anything else available.

Graphics

Pictures and graphic images of the product help the prospect begin to form an image in their mind of having that product.

Testimonials

Testimonials provide social proof. When people are considering making a purchase they want to know what other people who have already made a purchase think of the product and what kind of experience or results they had.

Build up on the value

This is where you talk about the value of the product making it sound appealing to the prospective buyer.

Order button

Include more than one order button that makes it easy for your customers to click on it and buy your product.

Conclusion/Summary

Do a brief wrap/up or summary letting them know what they are going to get, how smart they are for choosing to purchase and how their lives will be better when they do.

Once you have pulled all of those elements together, OptimizePress makes it simple to format your landing page content by utilizing shortcodes. You can use the design elements within each template to craft professional looking pages quickly than you ever thought possible. There is a selection of 20 different color schemes and 5 different fonts to choose from. You will feel like a pro when you see how good your sales pages look.

One of the hottest elements in sales page conversion these days is video. Video can be a powerful way to draw people in and get them emotionally involved with your product. OptimizePress makes adding video to your sales page easy, and you can  utilize a delayed call to action button that shows up exactly when you want it to in order to optimize conversions.

When it comes down to it, what you want is sales pages that convert visitors into buyers, and Optimize Press is designed to deliver those results to you as simply as possible. For much more information about how you can maximize your Internet Marketing success, visit, http://imsafelink.com/OptimizePress-article today.

As an Internet entrepreneur you know how crucial it is to the success of your business to build a big email list. When you have built your own list of subscribers, you have an asset that can bolster the success of your online business.

A responsive list of email subscribers means that you have your own targeted audience who has raised their hand to say that they are interested in hearing from you again. You have the opportunity to build a relationship with them, to gain their trust and increase the know and like factor so that they will feel comfortable buying from you again and again.

For those Internet marketers who have more ideas and enthusiasm than they have technical skills, creating squeeze pages or opt-in pages can be challenging. You either have to pay your web designer to do it, or you might try downloading a template and muddling through inserting your copy and fiddling with the HTML codes. Then you realize that you’ve still got to figure out how to add the code from your email auto-responder program.

You know that a squeeze page is a proven, effective way to build your list quickly. It can allow you to offer an “ethical bribe” in the form of a free product in exchange for the subscriber’s contact information. When this product is something of value to them that demonstrates your expertise, and whet’s their appetite for the products that you have available on your website it can be a great way to build a following of loyal subscribers who may one day become valuable customers.

There are several aspects to creating an effective squeeze page, and if you have never created one before you might feel like you are stumbling in the dark a little bit in the beginning.

Wouldn’t it be great to have a selection of proven squeeze page templates to choose from that you  could simply plug your compelling copy into and have a custom squeeze page without paying a designer or barely even breaking a sweat? Well, when you have a WordPress theme like OptimizePress creating squeeze pages is really that simple.

You have 10 squeeze page design templates that you can customize to fit your topic and your branding scheme. These templates have been tested and optimized to provide excellent conversion rates.

Finally there is an easy way to integrate your autoresponder code. Simply copy and paste and you’ll have a working opt-in box. Adding your headline, choosing the font, and adding bullets is simply a matter of ticking the right boxes for the page elements that you would like to include.

Now, in just a matter of a few minutes and with minimal hassle, you can have a custom squeeze page that you built yourself that you can start sending lots of targeted traffic to so that you can start building your list.

If you do any kind of Internet Marketing, and you want to eliminate the need to hire designers to create custom pages for you, and you want to feel a bit more in control of your campaigns, then you should take a look at OptimizePress.  Check it out today at, http://imsafelink.com/OptimizePress-article

When a visitor lands on your website they are strangers in a strange land until you find a way to put a human face on your business.  Although e-commerce has been thriving for fifteen years or more, there are still people who get very nervous about buying online.  Just knowing that there is a contact number for support where they can reach an actual human being to ask their questions and get live answers can make their buying experience so much more rewarding.

How do you know when it’s time to let someone else handle customer support?

If you are a clickbank vendor who has published a few successful information products, customers will naturally be looking for support whether general customer support, or technical support. If answering these support emails it taking up a lot of your time and keeping you from being able to produce additional products, it is time to consider getting someone other than yourself to handle customer support for you.

Providing in-house support

You can provide in-house support if you have staff people available who can take customer support calls. You can publish the days and times when live support is available, and the times when if people call they will get a recording prompting them to leave a message.  Having a contact number for support does not mean that you must always have someone available live to answer it. When callers reach a recording, it should direct them to how they can use your online support services on your website so that they don’t feel like their concerns are not going to be addressed until they can speak to a live person. If you provide a help desk ticketing system, your contact number for support can become part of the escalation process.

Outsourcing support

If your in-house operation is more lean and you don’t have any staff available to answer phones, you can always outsource customer support.  You can hire a virtual assistant and have your support calls routed to her number, or you can hire a customer support outsourcing company that has a professional call center with operators on the line 24 hours a day, 7 days a week.

Outsource support companies can provide a rangel of services such as:

FAQ support (frequently asked questions)

Troubleshooting issues

Resetting passwords

Technical support for software or hardware

It really depends on what the volume of your customer support needs are, and what kind of support you need to provide.

If you plan to scale your company, then customer support is a huge issue that absolutely cannot be ignored. Your customers are responsible for your success. How you treat them will play a huge role in your standing in the marketplace and the ultimate success or failure of your brand.

Internet marketers are often looking for ways that they can make money quickly by leveraging their time, but they should never lose sight of the importance of providing excellent support for the customers they have now so that they will continue to attract more customers in the future.

Internet marketers can find lots more information about selling information products online when you visit, http://www.mcreasite.com/blog. Come and discover how you can make money online while saving time and effort by using proven systems and productivity tools.

Squidoo is a web 2.0 content sharing website where you can publish your content for free and take advantage of high quality links back to your website from this high page rank authority site. But it’s also a good place to establish yourself as an expert by creating and sharing quality, relevant content in your niche. Micro Niche Finder is a software tool that can help you select the perfect niches in which to create your Squidoo lenses.

Micro Niche Finder is an easy-to-use keyword analysis tool that helps Internet marketers choose the most lucrative keywords for their online content. Choosing the best keywords helps improve your site’s SEO and it can help boost your search engine rankings.

Google loves Squidoo, so it can be pretty easy to build a few lenses and get them ranked for your specific keywords. There are some people who have lenses that rank higher than their own blog. The trick is to choose the right keywords to create your lenses with.

Getting started with Squidoo

Your first step will be to go to Squidoo.com and set up your profile. It’s free to sign up and it only takes a few minutes. Have your picture handy and a short bio and you can be up and running in just a few minutes.

Next you will start by creating your first lens, but there are a few things that you will want to have prepared before you start and those include the title of your lens and the keywords that your lens content will be based on. Those keywords will become the tags, which is ultimately how your lens will get found within the Squidoo community.

How to use MNF to find good keywords for Squidoo lenses

Make your preliminary list of keywords and then run them through Micro Niche Finder and see what you get. Look for keywords that get a sufficient enough number of searches per day, but have a lower SOC, or strength of competition rating. These will be keywords that you will use to create your lens and you can then use these keywords to come up with additional related search terms that will become the tags for your lens.

Quick tips for creating Squidoo lenses

Choose the right keywords

At the risk of sounding blatantly obvious, take the time to do the keyword research and uncover those gems of keyword phrases that will bring you the organic search engine traffic that you need. Do a quick search within Squidoo for tips on doing Squidoo keyword research.

Keep each lens tightly focused on a narrow topic

Don’t try to come up with an exhaustive, encyclopedic tome on your topic of choice. Come up with a few essential facts and drill as deeply as you can to share some relevant, useful information about your topic.

Use appropriate, eye-catching images

Images help bring the text to life. Humans are visual creatures and we love a good, clear image to help illustrate a point or even to just add a bit of amusement and break up blocks of text. Using images will make your lens feel livelier, so take the time to find some good images.

Participate in the Squidoo community

There are people within the Squidoo community who are very generous and share tons of tips about how to make your lenses better, how to attract traffic and feedback, and how to become well-known on Squidoo. Network with other lens creators and be willing to help others as well.

Creating Squidoo lenses is just one of the many uses for Micro Niche Finder, the powerful yet simple keyword research tool. Visit, http://mcreasite.com/MicroNiche, to watch the five, free training videos on how you can make money using this amazing software today.