Bill McRea

Any Internet marketer has heard the phrase, “The money is in the list,” and the follow on to that, which is, “The money is in the relationship with your list.” But the question of the day seems to be how to engage with your email subscribers and build a mutually beneficial relationship with them. It can be challenging to always come up with engaging content that is not focused around you and your products and services. Creating content to send to your list can be time consuming and often it gets neglected.

In this article we’ll look at how you can set up a curated email newsletter that is almost completely automated and uses the power of RSS to save you time and effort.  Content curation puts you in the role of curator–that is someone who sifts through all of the available content on the web in your niche and shares the most valuable nuggets with your audience.

A curated email newsletter can be created using RSS to email thus almost completely automating the process of creating the messages.

1. Find the best content to share

Using your favorite social bookmarking browser plugin, start by bookmarking the best articles on your topics from the top blogs in your niche a collection. I use Diigo, and I clip the blog posts and add them to a group. I add tags and write up a short description about why I found that article interesting enough to share, but you can experiment with different sites and see what you come up with.

2. Create a new RSS feed

Diigo collects all of these posts into a single RSS feed for the group that you have created.

3. Plug your new RSS feed into your email autoresponder

You can take this RSS feed and use it in your Aweber autoresponder RSS to email feature. You can add other elements to your email message along with the curated content from the new feed.

You’ll want to experiment with the layout and tweak a few things, but that’s really how simple it is to set up a curated email newsletter.

Make sure that you are reading each blog post and article and make sure that the information is accurate, timely and serves the needs of your audience. When you share content that’s not useful, or inaccurate it reflects badly on you and causes you to lose valuable credibility with your audience.

Create a mailing schedule and take the time to pick and choose the best content to share and be consistent with it. Pay attention and be responsive to the feedback that you get from your audience so that you can keep improving.

A curated email newsletter is an excellent way to improve engagement with your email subscribers by offering them something of value that positions you as a trusted authority in your niche. When your subscribers feel like they are receiving value from you they will stick around longer.

Email marketing is just one way of keeping your products and services top-of-mind with your audience. Visit http://mcreasite.com/blog today for more information about growing your business online.

You’ve seen those videos on youtube.com that have gotten hundreds of thousands of views—sometimes even millions of views, and you wonder what it takes to get that kind of exposure for your marketing videos. In this article I’m going to let you in on a little secret, and yes, this time it really is a secret that’s not really well known. Many of those “viral” videos didn’t get that way purely organically on their own just by being shared from person to person. There is a whole strategy behind making your videos go “viral” and we’re going to pull back the curtain on some of those strategies right now.

Let’s clarify what we mean by viral. What we really mean is that the video gets shared by thousands via email and/or social media attracting thousands of visitors and links back to your website. Lots of videos, such as the, “Charlie bit my finger” video, or the silly cat, dog and laughing baby videos, go viral, but they are not connected to a website or a brand, so they are not making anyone any money with those page views. What we are looking to create are viral videos that actually make money for you.

Internet marketer, and Video Boss creator, Andy Jenkins, recommends that if you want your videos to go viral you create videos that are:

• Short
• Focused
• Meaty
• Friendly

Your videos, Jenkins suggests, should cause transcendence in the mind of the viewer where they come to learn or understand or feel something differently than they did before viewing your video.

Marketing videos are not commercials, and if they come off like one, no one is going to share them with their friends or post them on their Facebook wall.

Now for the secret strategies behind making your videos go viral. You’ve got to promote the heck out of it. It’s really that simple. Those who think that they can create a cute, snappy video with links back to their site; post it on youtube.com and sit back and wait for the views to roll in is living in a fantasy world especially when you consider these statistics about youtube.com:

“24 hours of video are uploaded every minute on youtube.com. The average person spends 15 minutes a day watching youtube.com videos, and more video is uploaded to youtube.com in 60 days than all three of the major US TV networks created in 60 years.”

Source: website-monitoring.com

Dan Ackerman Greenberg, in a Techcruch.com guest article shared some inside information about how viral videos really end up getting so many views.

Ackerman shares a core strategy of getting your video on to the ‘Most Viewed’ page on youtube.com:

• Post your videos on relevant blogs in your niche

• Share your videos in forums in your niche

• Share on Facebook and get your Facebook friends to share it as well

• Send your videos to your email subscribers and ask them to share it

• Optimize the title of your videos

• Use tags to help your videos get found

Ackerman advocates opening up several youtube.com accounts and comment on your own videos, stirring up controversy and drama using your other personas to attract attention and encourage more page views.

So there you have a basic strategy for creating videos and making them viral to attract a flood of traffic to your website.

Video marketing is just one of the exciting aspects of Internet marketing that you will learn about when you visit, http://mcreasite.com/blog.

A joint venture is when two or more businesses agree to work together on a specific project. One of the most exciting aspects of the world of Internet marketing is joining up with other marketers to help expand you reach and get exposed to new ideas and strategies. A joint venture could be something as simple as a list swap, or as involved as launching a product together. But if you are new and just getting started with Internet marketing, or if you aren’t well connected with other marketers, there are ways that you can find a JV partner to work with on your next project. In this article we’re going to look at some ways to find joint venture partners for your projects.

Wikipedia defines a joint venture in this way, “A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets.”

Now that we’re clear on what a joint venture is all about, let’s take a look at how you might find a JV partner.

International Association of Joint Venture Brokers
Nick-named the “Joint Venture Capital of the Internet,” the IAJVB is an organization that was founded by veteran Internet marketer, Willie Crawford. The nexus of this organization is a live database where members enter their product and project launch dates. Members can then search this database either by date or niche so that when they are planning to launch their product, they can choose a time when it won’t get swallowed up by a ton of big launches.

International Marketing JV partner and Mastermind Group
This group can be found on meetup.com, and it is a resource for finding potential JV partners all over the world so that you can actually meet them in person and develop a working business relationship.

JV Alert
Ken McArthur hosts a members-only joint venture program where you can meet other Internet Marketers who are looking for NV partners. He also hosts an annual conference each year called JV-Alert Live, where you can network and broker deals with other marketers in person.

Private JV Club
Founded by marketing consultant Stefanie Hartman, the Private JV Club is a monthly membership club where you can network with other business people, find joint venture partners and learn new marketing strategies to help you leverage your resources in the most powerful way possible.

JMme.com
This free to join joint venture network looks and feels like a social media website where people can join, create a profile, add friends and join and create groups.

These are just a few of the established websites online where you can find joint venture partners, but you can also take the informal route and simply ask marketers that you meet and interact with in online forums such as the digital point forum, the warrior forum, or more niche-specific forums that you are active in. You could put out a request on your Facebook profile when you are looking for a JV partner.

Joint ventures are a powerful way to gain exposure to new markets, build valuable business relationships and make more money without spending more on advertising.

If you want to learn more about how to leverage joint venture relationships along with many other Internet marketing strategies, visit, http://mcreasite.com/blog today.

As an Internet marketer you already know about the importance of getting lots of high-quality, relevant backlinks to Your website. But if you’ve been around for longer than a week, you also know that getting backlinks can be a time-consuming, repetitive and tedious task. That’s all the more reason for you to start using some productivity software that will help you make the most of forum marketing without the need for dumping so much of your limited time into the task.

What is forum marketing?

Online forums, which began in the early days of the Internet as BBS or bulletin board systems, are micro-communities where people of like minds and common interests gather online to network, share ideas and resources, give and get support and generally make conversation about topics that interest them.

To get involved with forum marketing you do a search for the top forums for your topic or niche. Lurk around a few for awhile and see which ones are active and create a profile with a signature file that includes (where permitted) a link back to your website. Be sure to always read the terms and conditions and community guidelines before you start posting so that you don’t just dive in there and embarrass yourself. Each forum has its own personality and its own rules.

How does forum marketing benefit you?

You benefit by participating actively in forums because each time you post a message it creates another link to your site, however, you’d do better to approach forum marketing from the perspective of adding as much value as you can. Give first, and give often. Answer questions and point people to helpful resources that have nothing to do with your website or your affiliate programs. In this way you are establishing your reputation as a leader and as an expert in your topic area.

Because of the  focused nature of the content and the discussions, online forums can be a gold mine when it comes to getting relevant backlinks for your website, but when you factor in the amount of time that it takes to find these forums based on your keywords, create profiles and signature files, and then posting your value-added content for every forum in every niche it begins to become quite a drain on your time and energy.

Use time and effort saving software for forum marketing

There is forum posting software that can:

• Search the Internet and find public forums using your selected keywords

• Create custom user profiles

• Post a signature with your link to that profile

• Access to reporting tools to track your forum marketing

Another productivity tip is to outsource projects such as forum marketing. You can create a few, ‘how-to’ instructional videos about how you want them to post on your behalf, give them access to the software and then use the reporting tools to track where they have created profiles and posted content.

The main thing to keep in mind with forum marketing is to focus on adding value and becoming known as a leader and expert in your niche.

What if you could almost completely automate your forum marketing tasks? With ForumBot software you can streamline your work and create tons of quality backlinks to boost your website’s SEO. Visit, http://www.mcreasite.com/blog for tips and strategies for Internet marketing.

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Do you want more sales from your website? Seems like a silly question, right? If you are an internet marketer who sells stuff online then you know how much you rely on your website to sell for you 24/7. When you get right down to it, it’s the copy on your website that is attracting those visitors and converting them to paying customers making copywriting a vital skill that all Internet marketers need to know about and at least have some basic familiarity with.

What is copywriting?

Copywriting is basically salesmanship in print. Copywriters use their writing skills to weave a compelling story that draws them in, captures their attention, dissolves their resistance and makes them feel comfortable enough to whip out a credit card and buy what you have to offer.

Since the majority of visitors will require five or more ‘touches’ from you before they will actually buy, copywriting is also part of the follow up process where you use words to create a mutually beneficial relationship with your visitors inviting them back to your website to find the solution to their current challenge.

How can learning about copywriting help me in my online business?

Even if it is not your intention to learn copywriting itself, learning about what makes effective, compelling copy is important when it comes time to hire a professional copywriter. You’ll want to learn about the vital elements of a good sales page even if you don’t plan to try to write it yourself. You will be testing these pages, so it’s important to know what each page should have to attract the right kind of traffic.

After awhile you will soon discover that copywriting will have an influence on all of the content creation that you do for your business whether it’s writing articles, creating scripts for your marketing videos, coming up with PPC ads, and even writing blog posts.  Your copy is what will convert a visitor to a buyer and then to a loyal fan.

What results can I expect from learning copywriting?

If you take the time to study copywriting and apply the skills you learn to writing better copy on your website, or apply what you learn to hire a good copywriter to do the same you can expect better search engine rankings over time because of the improvement in your website’s SEO copy. You can expect more opt-ins and improved conversion rates from your email marketing efforts because of the improved copy going out to your subscribers. You can also expect higher conversion rates on your website after you re-write the copy.

Your website is your 24/7 sales vehicle, but without expertly crafted copy it is not going to generate the amazing results that it could be

Whether you work on learning copywriting skills yourself, or hire a professional copywriter, you should take the time to become familiar with the craft.

Here are a few copywriting resources for you:

Bob Bly’s Copywriting Blog

http://bly.com/blog/

Copyblogger

http://www.copyblogger.com/

Michel Fortin’s blog

http://michelfortin.com/

You should also read books on the topic of copywriting, but most importantly, put what you learn into practice and you will see improvement as you go.

Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.

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