Bill McRea

If you’ve got a Facebook fan page or company page you want to attract more fans so that you can get more exposure for your brand, product or service, but attracting new fans can be a challenging process if you don’t have a strategy in place. Here are five tips that you can try when you want to not only attract more fans, but boost engagement on your fan page.

1. Put a Facebook fan box on your blog or website

Announce your fan page on your blog when you first launch it, and then continue to remind your readers that you have a fan page by linking to it where appropriate. Add a fan box to your blog’s side bar where your visitors can easily click the ‘like’ button and join your page without logging in to Facebook.

2. Add a link to your fan page from your Facebook personal profile

If you’re like most people who are using Facebook for marketing, there always seems to be the most engagement going on at the personal profile because that’s really what it was designed for. But you need to bring some of those people over to your fan page. Add a link in the “About You” box below your photo, and you can add a link to your fan page under the field for work place.

3. Encourage engagement in your fan page status updates

When you post a piece of content, ask for comments. Just clicking the “Like,” button does boost your visibility a bit, but comments hold greater weight when it comes to Edgerank.

To encourage your fans to interact, ask intriguing, open-ended questions. Spark up a bit of controversy, provide fill in the blank statements, ask visitors to share their expertise on your topic.

4. Ask your friends to become fans

Use this tip with care. You don’t want to harass your friends, rather just send them one invitation to “Like” your page. Tell them what the page is about, what they might gain by joining, and let them take it from there.

On the right side of your fan page you’ll see an, “Invite friends” link. Select those friends you’d like to invite and then click, “Submit.”

Be sure to spread your invitations out over the course of several days to avoid an un-natural spike in “likes” one day and none for the rest of the week.

5. Invite your opt-in subscribers to like your fan page

Describe your fan page and what your subscribers will gain by checking it out. Invite them to visit, but give them a specific task to complete. For example, you could ask them to share a description and a link to their blog, share their favorite online resource on a specific topic, or even share a photo of themselves with your product.

Your Facebook fan page or company page represents another opportunity to spread the word about your brand. Each time one of your fans leaves a comment or “likes” something you’ve posted, that activity gets posted on their wall for all of their friends to see. If one of their curious friends clicks on your link and then “Likes” your page, the viral effect then gets set into motion.

If you are looking for more information about social media marketing and how you can use it to gain more exposure for your business, visit http://mcreasite.com/blog to discover how you can grow your online business today.

Webinars are the Internet version of the traditional live seminar where you have a presenter speaking to a live audience. But webinars come in all different flavors to suit your needs and the needs of your audience. Let’s take a quick look at the various kinds of webinar events that you can use to reach a large audience at once, and teach, train and entertain your prospective customers.

Live webinar events

A live webinar has one or several presenters who are either all in the same location, or they can be at different locations. They all call in to the webinar and interact live with the audience, which gains access to the presentation over the Internet. They can participate on their desktop PC, laptop, tablet or mobile phone. Depending on the webinar service, participants can conduct polls and share the results live and in real-time with the audience. The audience members can virtually raise their hands to ask a question during the presentation. Live webinars are great because they provide an excellent way for your audience to get to know, like and trust you more, they can get their questions answered live, and they can attend an enjoyable, live event that they can participate in.

Webinar replays

Since a webinar is a live event, that means that participants must join in at the appointed time in order to participate. However, there are circumstances when the webinar time slot is not convenient for all of the participants, so the presenter will record the webinar so that it can be viewed later. Sometimes the presenter will then limit the number of days the replay is available to create a sense of urgency and scarcity so that viewers will watch the webinar rather than put it off.

The thing about webinar replays is that the viewer knows that they are watching the replay of a live event.

Perpetual webinars

A perpetual webinar is a webinar replay that gets continuously presented. It is not a live event, so participants are not able to interact with the presenters, ask questions or get any kind of feedback. Perpetual webinars are often used to take advantage of the potential for the webinar format to sell lots of products to a lot of people in a short amount of time. These presentations can be pre-recorded and then scheduled to be presented on an automatic basis on the same day of the week every week.

So, as you can see, there are differences between a live webinar event, a webinar replay and perpetual webinars. Each has its place and each format has its limitations. The presenter must decide on which format to use based on the nature of the content they will be presenting, and the needs of the audience. When you are teaching complex information in a step-by-step fashion, it makes sense to hold a live event to provide an opportunity for participants to ask their questions in real time.

Webinars can be a very powerful way to reach your audience to sell, teach and train your audience. If you’d like more information about hosting your own webinars, visit http://mcreasite.com/blog for lots of tips and strategies for growing your business online.

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With affiliate marketing you can begin making money almost immediately without having to spend any time or money producing a product yourself which is why so many people are affiliate marketers. You also do not need a website of Your own or need to interact with Your customers aside from sending them to Your sales page.

You can make huge amounts of money on the internet in affiliate marketing from the many opportunities available as long as you don’t jump in blindly. You must devote some time doing your research as an affiliate, this can not be over looked. Decide what products you would like to promote, how much you will be getting paid from each sale and and what the return rate of the product is. To learn everything you can about the product try to purchase or at least get a sample.

As a first time affiliate it’s a good to start with reasonably priced products making at least 50% commission. The most critical part of affiliate marketing is of course marketing. The issue of traffic is one of the most central and fundamental issues in making any money online. You can separate your marketing campaign into two distinct groups, paid and non-paid. Free marketing can be quite effective if you know how it’s done. Here is a list of the most popular methods for getting traffic for free.

1. Article Marketing. The best way to get targeted traffic to your websites and to increase your rankings with search engines is with article marketing. When writing articles, always write about what you have knowledge in. Be sure to include more information about your topic then the average reader has or you may want to pick another topic. To make your article easy to read, write it as if you were talking to someone. Keep your article short, remember your not writing a book, it’s an article. 400 – 700 words will be just fine. Keep your article about your website topic and it must be informative. If you provide useless info your readers will think the same about your website.

Blogging is another effective way to increase search engine rankings and drive traffic to your website. Most blogs when they first started out were used mainly as online diaries and now they have taken a new dimension focusing on business. Your niche should be the main focus of your blog. It’s a good idea to have multiple blogs all with different providers and be sure to include links back to your website and in your profile. Use this technique to drive free traffic to your website and improve your search engine ranking.

Forums are a good way to get your URL out there with the posts you make when you participate in the discussions and it’s a great way to meet new people. Focus on the forums that are related with your niche or the product you’re promoting. Most forums will give you the option when you join to add a signature. When you make a post on a forum your signature will be at the bottom and it’s used to promote your products and website links. The purpose here is to get the attention of the forum readers and create links back to your website with every post you make.

Social bookmarking is a way for you to get backlinks and traffic to your site, the value and reliability should not be over looked. Of all the many social bookmarking sites Facebook, Furl and del.icio are only but a few that are available for you to use. The term social bookmarking comes from you being able to share your bookmarks and a description with the public. The focus here is to have other people after seeing your link bookmark your site which will give you more backlinks to your site.

To learn how to profit from your own Affiliate Home Based Business, take a look at Brad McKean’s website for information regarding a proven affiliate business and how to get started now.

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In order to make sales online, you need to receive targeted website traffic. While all traffic can potentially lead to sales, it’s targeted website traffic that will bring you the most money. If you’re selling musical instruments, for instance, then your targeted traffic ought to be people interested in making music.

There are many ways to get targeted website traffic. Some will cost you money while others are for free. All you need is a good strategy, a positive attitude, determination, and maybe even a bit of patience. Whether you plan on getting your targeted website traffic to come in through search engines, links from other websites, article marketing, social networking, etc., you need to develop a strategy and stick with it.

If you have enough money to spare, then you can buy advertising space on a site similar to yours, but more popular. The investment can well be worth it, especially if the site has a page ranking of at least five or six. Not only will your ad be seen by many people, but they will be targeted. Having your page linked to a similar website with a higher page rank than your own will also increase yours.

If you want to develop your site with search engine optimization, then prepare for some hard work. Article writing and SEO go well together. You need to write several articles a week with keyword density at around 2% – 4%. Make sure all of your articles are well written and interesting. While you’re at it, you should add a lot of good metatags to your website as well. If you’re uncertain about what keywords to use, there are plenty of SEO professionals that will help you.

One great, fun, and free way to get targeted website traffic is by becoming involved with social networking. Many social media sites, such as YouTube, MySpace, Facebook, Twitter, and Stumbled Upon are great places for webmasters to interact with potential customers. If you create an interesting profile and make updates to it daily, you can meet a lot of people with similar interests. You’d be surprised at the number of webmasters receiving targeted website traffic daily through these websites.

While you’re at it, join forums about your niche. Interact with others and put in your two cents about everything. You can have your website as your signature. There’s no need to outright spam; you can get targeted website traffic by just proving your worth as an expert. People will read your posts, find them interesting, and decide to visit your website.

And one of the ways to get targeted website traffic fast is to use pay per click marketing. Just be careful and be sure to study up on the ppc marketing methods before jumping in full steam. There have been many, myself included, that have lost quite a bit of money by jumping in too fast. However, don’t let that discourage you because when used correctly, ppc’s can bring you a lot of targeted traffic fast.

These are some of the most popular strategies for getting targeted website traffic. Choose at least two or three of these methods and stick with them. Don’t give up. Spend at least an hour or two a day working with these methods, and you will receive all the targeted website traffic you need!

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There are many companies out there that are using blogs as a way to attract new customers. If you haven’t started a blog yet, you’re definitely missing out! People love the constantly updated content and the feeling like they are getting to know the people behind the company. Static websites where you sell things are great, but blogs are really the heart behind the operation.

If you have an e-commerce site or a site that is advertising your business, when was the last time you updated it? If you’re like many companies then it’s around once or twice per year! That’s simply not enough when it comes to ranking in the search engines and giving people a reason to come back to your site.

When you have a blog, you’re definitely giving people a reason to stick around. They like knowing what’s on the horizon for companies. They like knowing that there are people behind the corporate door. An added perk to blogging is that you’ll tend to rank more highly in the search engines. Since your content is always updating, the spiders will come by more often. The faster you are able to get indexed, the faster people find the new, relevant posts you are making.

As you know, a large part of making sales is ensuring that you have the confidence of the customer. Blogs are a great way to increase confidence, once again, because it shows the more human side of the company. Customer also like it when they have a chance to interact and leave comments. That gives them the feeling that their voice will really be heard if they go with your company for their purchase.

You can start to think of your blog like a magnet. While there are many different sites out there that are competing with yours, none of them will have the personality and feel of your blog. It attracts the engines and it attracts people. These people will turn into customers if they like what they see!

Hopefully you’re convinced that starting a blog is definitely a good thing. The next step for you is deciding on how to get started! Many companies make their blog an extension of the website. For example, you might have comanyname.com/blog. This works well because people can associate it with your main site, but it’s able to stand on its own as well.

After you have your blog set up you need to decide what kind of content you’re going to offer. It’s a great thing if you plan content that will really get people excited. For instance, run contests where you give your product or service away, or at least a percentage off, if people leave a comment on your post. Other posts can be informative of what’s happening now or what’s going to happen in the future.

The important thing is that you give your blog a voice. It should represent your company and everything your company stands for. When you pay attention to details like this you’ll have a successful company blog that attracts new customers left and right.

To learn more about business blogging for new customer click here

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