Bill McRea

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Actually, Facebook is changing the way Facebook users will be using email. Given the fact that 96% of Millenials (those born between the mid 1970’s and the mid 1990’s) are members of at least one online social network, and Facebook’s global popularity, chances are they have a Facebook profile. With the launch of the new messages format, Facebook has placed text messaging, chat and email all together in a simple, threaded conversation that will absolutely transform the way we communicate with one another online.

Lance Ulanoff of PC Magazine said, “Facebook didn’t kill Gmail, Hotmail or any other messaging service, it simply changed the rules of the messaging game.”

For the sake of clarity Facebook messages is not email. You don’t need a subject line, there’s no CC or BCC and when you are done typing and ready to send you just hit the ‘Enter,’ key. If the person you are having a conversation with is live on Facebook, it will turn into a chat. If you start chatting with someone who is not online, your message will go to their inbox. You can also check a box to send the message to their phone if they use Facebook on their mobile phone.

Now, if you have set up your Facebook email account, you will have an “@facebook.com” email address with your username, and all of your messages will be together in one place. You can have complete control over who can send you messages through your privacy settings. With the new format you can see the full history of the conversation you’ve had with that person. And for those who are tired of having to weed through spam to get to the messages that matter to you, spam messages are hidden from view automatically.

Your Inbox now contains only messages form your friends. All other messages get sent to the ‘Other’ box which can be found in the left navigation panel directly under the inbox. You can move a conversation from the other box to your inbox by opening the message, clicking on the ‘Actions’ button and then selecting ‘Move to messages.’

With Facebook messaging, “You decide how you want to talk to your friends: via SMS, chat, email or Messages. They will receive your message through whatever medium or device is convenient for them, and you can both have a conversation in real time,” –Facebook blog.

Give this a try: login to your Facebook account and go to your Messages tab. Open a new message and address it to yourself at your regular (outside of Facebook) email address. Then open that email client and check for the message. It will also reveal your “@Facebook.com,” email address.

Facebook messaging has removed the barriers between email, SMS and live chatting. Imagine you’re sitting in the office chatting with a colleague on Facebook and you’ve got to leave for a meeting you can simply transition the conversation to SMS and continue the conversation via SMS on your smart phone.

If you’d like to learn more about topics related to Internet marketing, visit, http://mcreasite.com/blog, where you’ll discover lots of tips and strategies for starting and growing a business online.

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Google Reader is a free rss reader that allows visitors to keep track of all of their diverse rss feeds, and share the feeds that they enjoy with their friends. When a visitor lands on your site and they find useful content that is relevant to their interests they don’t want to miss out when you publish, so they subscribe to your rss feed so they can stay informed.

They follow the same process for other blogs that they find, and Google Reader helps them to keep all of these feeds organized. Google Reader makes it easier for your visitors to keep current with your blog posts because it regularly checks sites for updates and delivers them to one convenient place saving the visitor’s time and effort. If your visitors really like your content and find it useful, they may also share your rss feed with their contacts. This makes Google Reader also a great place to discover new feeds.

To get started with Google Reader you visitors will first need a Google account, which is free. Once they get their Google reader account set up, and they have subscribed to a bunch of feeds, they can now read your content along with the content of their other favorite blogs at their own convenience.

One of the cool features of Google reader is, “bundles,” which is a collection of themed groups of feeds that they can subscribe to at once and then they are neatly organized in their own folder in the user’s reader.

When your visitors want to read your content in their reader they simply click on the title, which expands the story, or they can click the headline when the story is open to visit the website where the story came from.

Google reader makes it simple and easy to share stories that users find in their reader. They can either email the entire story, which appears along with a link to the original post, or they can hit the ‘share’ button, which shares a link to the story rather than filling up the recipient’s inbox.

Now, if they have a smart phone your visitors can even read their rss feeds while they are on the go. There are smart phone apps that will allow your subscribers to your visitors to catch up on their RSS feeds from their web-enabled mobile devices and take your content with them as they move through their day. So, now you never know where your visitors will be when they are consuming your content.

If you publish news on your website, you can submit your news feed to Google news. When you publish pieces about timely topics you could get a nice flow of traffic to your site from all of that exposure.

So, people can use Google Reader or another free rss reader to read your content that gets pushed to them from your blog. They can consume it at their own pace and then find their way back to your blog in one click if they want more information.

Would you like more information about rss feeds and other ways that you can syndicate your content to get more traffic and backlinks? You are welcome to visit, http://www.mcreasite.com.

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One thing about email that’s different from phones, most people have multiple email addresses for a variety of reasons. It can seem near impossible to squeeze profits from an email list if you haven’t educated yourself and don’t know if you’re making mistakes. Now we want to serve up some hot email marketing strategies that you can take away and put to good use. So for example if you’re using the word More Info on bark off in your email, it’s not a problem because it won’t get the spam filters alert. But still, it always makes sense to double check your email for any dangerous words that might get your email blocked.

There have been studies conducted to find out the appropriate time to send out an email to your list and they found that the best days to perform an email campaign are Tuesday and Wednesday. These days, it’s common for people to want to communicate to want to understand. That means that they have a higher chance of reading your copy, which means there’s more of a chance they’ll buy. The reason Monday’s are no good for sending emails is because the weekends often leave people trying to play catch-up. Then, by the time Thursday hits, they’re already getting ready for what the weekend will bring. That’s why you’ll want to target the middle of the week if you want to sell more. You’ll want to get this right as you don’t get another chance. You could send another email but a lot of time would have elapse. Also, don’t make the mistake of trying to change the way your email marketing campaign looks, as you risk people not recognizing you. The people on your list should be able to look in their inbox and immediately know they’re hearing from you. When everything looks the same, you will begin to brand yourself in your list’s heads. Over time, your prospects will begin to have trust in you. It just goes on to show that you’re professional in your approach and you care about your subscribers, which will get you a lot more sales and a stronger business. Let’s say, your topic is about <keyword>; if you’re sending out a solo email then stick to this exact subject, and if you’re sending out an email newsletter, you can find many sub-topics related to it that you can include.

Always make sure your email has some interesting and enticing content in the beginning of your email. Thunderbird and Outlook have preview panes, so they’ll be able to get a quick glance if they want. You’ll be using all the leverage that is there for you by doing this. The first paragraph and your subject line are very important so keep that in mind.

You can succeed with email marketing, you just need to be knowledgeable about it. And always remember that email marketing and relationship marketing are exactly the same thing. Whatever you do, please do continue to take action and learn as much as possible.For instance, if your target market is What Is bark off, you can actually create an e-course around it and let people subscribe to it. And your autoresponder will take care of sending out lessons through email to your subscribers on your allotted time interval. It’s just a smart way of automating your marketing efforts.

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MailChimp Launches Email Optimizer for A/B Split Testing Campaigns

MailChimp subscribers can now test variations of their Email campaigns using Email Optimizer.

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Atlanta, GA (PRWEB) November 7, 2007 — MailChimp launches Email Optimizer, an A/B split testing feature similar to Google’s Website Optimizer. Subscribers can test two email subject lines and send them to a portion of their mailing list. MailChimp automatically determines the subject line with the highest conversion rate. The winning subject line is automatically sent to the remainder of the subscriber’s list.

A/B Split Testing Your Email Marketing Campaigns

In addition to MailChimp’s Segmentation and Inbox Inspector features, subscribers have more testing abilities than previous releases. “Think of MailChimp’s Email Optimizer for A/B split testing similar to Google’s Website Optimizer, but for email campaigns,” said Ben Chestnut, Co-Founder of MailChimp. “Subscribers have more testing features available today with MailChimp than any of our competitors.”

The A/B split testing feature in MailChimp’s Email Optimizer allows subscribers to choose the percentage of emails they want to send each campaign to on their mailing list. For example, a subscriber might send an email with the subject line “Give Peace a Chance” to 10% of their list and the same email with the subject line “Make Love not War” to another 10%. MailChimp then sends the campaign to 20% of the list (the two groups of 10%).

MailChimp then monitors the open rates and click through rates. After 24 hours, MailChimp sends out the remaining 80% of the list using the subject line that has the best open and click through rates. “We are the first in the email marketing industry to build this technology,” said Chestnut. “Our patent-pending Email Optimizer will help email marketers create and deliver successful campaigns by using the latest in technology.”

To help email marketers learn how to effectively use A/B testing in their email campaigns, MailChimp has put together an “A/B Split Testing Your Email Marketing Campaigns” page. The resource page includes a tutorial on how to use the A/B split testing feature, links to articles on how to improve A/B split testing, subject line testing scenarios, and other valuable information email marketers can use to increase their email campaign conversion rates.

About MailChimp
MailChimp, a leading do-it-yourself email marketing service, provides tools to over 10,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations worldwide. Customers can create professional, eye-catching HTML emails in minutes with easy-to-use web based tools. MailChimp offers a 30-day free trial with two affordable pricing programs: monthly and pay-as-you-go. The Atlanta, GA based company provides top-notch tools for email marketers to easily send, track, and improve their email marketing efforts.

To learn more about MailChimp, visit http://www.mailchimp.com

Media Contact:
Neil Bainton
MailChimp
404-551-2987
press(at)mailchimp.com

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