Bill McRea

Inbound links are one of the most important factors in search engine ranking, so link building is a critical activity for Internet marketers. There are many different methods for building links, but one of the most effective methods for building links to autoblogs is a link wheel. In this article we’ll take a look at the power of a carefully crafted link wheel, and how you and set one up yourself.

The concept of the link wheel is based on leveraging the hefty page rank of web 2.0 sites interlinking them creating the wheel and then having each one link back to your main site, which serves as the hub. The power comes from the ‘link juice’ from the high page rank web 2.0 properties being passed from one to another and then on to your main website. This is an advanced SEO technique that will generate quality links for your autoblog network.

Now let’s build your link wheel step by step:

1. Write five original articles (This is just to get started. You’ll be adding to this number over time): The first will be approx. 500 words or so and the remaining four can be shorter at 300-350 or so words but all on the topic of your main website and using the keywords that you want to rank for.

2. Publish the first article at ezinearticles.com and put a link in the resource box back to your site.

3. Create a page using the four shorter articles at:

• Squidoo.com
• Weebly.com
• Hubpages.com
• WordPress.com

For each web 2.0 resource you’ll create one link to your main site and a link to one of the other web 2.0 properties.

4. Next, use a social bookmarking service such as ping.fm or social poster and set up accounts at several social bookmarking sites so that you can bookmark and create back links for all of the links you just created. Don’t forget to Tweet about all of this great content that you’re creating for even more links.

5. Take the links from the web 2.0 properties and create a custom RSS feed and submit that feed to a list of the top RSS Aggregators.

You’ve just created an interlinked wheel of high page rank sites that are all keyword optimized for your primary keywords, and they are all pointing at your site. Once you’ve got that going you can just continue to add new sites to your little network and add fresh content so the properties become more valuable. There are hundreds of social media sites that you can leverage to send links and page rank to your autoblogging network. Keep creating high quality content and that will generate links on its own. Link wheels are very effective and the more content and links you add the more powerful they become.

Yes, setting up a link wheel takes some work, but it’s a project that can easily be outsourced. Once they get going you will see that link wheels can be an effective way to build links for your autoblogs and boost your site’s SEO.

Wouldn’t it be blissful to stop worrying about SEO and generating traffic for your website? Actually, it’s nirvana. Visit, http://autotrafficnirvana.com,  and get a sneak peek before anyone else.

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Buying or leasing an existing website can be a very effective and relatively easy way to make your business or Company’s online presence known. As you have probably already realised, having a website and being able to be found on the internet are important factors of your business success, so it makes sense to utilise an already successful and functional website for your own business.

There are actually many people out there who buy websites much like people buy investment properties – sites which are structurally sound, but have room for improvement and once they’re spruced up a little they have the ability to turn a profit once again. Online, this profit is found through adding ads to investment websites, upping the traffic to those sites and then reaping the rewards from the advertising.

However, if you are looking for a website for your own business or as an investment, the basic structure you need and the additions you will make are very similar and here’s how to go about it. First decide whether you are looking for a website which is simply informative, or one which also allows for visitors to shop online, this will also be determined by the sort of business you run as some products and most services cannot be purchased over the internet anyway.

An online store is one of the major structural aspects of a website you are looking to buy and much the same way you would lean towards an investment property with a new kitchen rather than a daggy lime green one, so too is it easier to build and adapt an existing online store, rather than establish the security, shopping carts and payment options from scratch.

The remaining work website investors will put into a newly purchased site is regarding its search engine optimisation. However, when you are looking to purchase a website for your business, it is important to remember that a lot of what can be detrimental to a website’s optimisation, can actually have to do with web design.

Search engine optimisation is not only about adding the right number of the right keywords to a website and expecting Google to see this as SEO. The website’s design, the programming, the layout and even the server systems can all affect that website’s optimisation and if you’re unsure how to check on any or all of these things before purchasing a website, have an SEO expert check out behind the scenes, because you don’t want to have to go knocking through walls later.

As with any investment there are pitfalls and surprises which can cost you a lot of time and money down the track and ‘buyer beware’ is just as relevant when purchasing an investment online as it is down the street. So in much the same way a property investor may bypass the self-serving real estate agents trying to move properties no one wants, and go straight to a builder or developer for something structurally sound form the beginning, there are also opportunities for your business to buy its website ‘off the plan’ too.

SEO companies in the UK would rather see the internet populated with properly optimised, useful and informative sites and while you can seek their advice on your website purchase, there are also SEOers in the UK who build websites solely with optimisation in mind, waiting for businesses just like yours to add your name to them.

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Links are probably the most important factors for high search engine rankings (SERPs). You cannot get high search engine rankings without good incoming links. A search engines values your website based on how many and how relevant the links are pointing to your website.   The more relevant one way links to your website, the higher your SERPs will be.

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If two or more websites are optimized for the same keyword, the site with the highest quality incoming links will receive the highest SERPs. You need both optimized quality unique content and links to get high search engine rankings.
The quantities of links are not the sole factor. The more relevant and the higher the linking sites page rank will also impact how well your site will rank for that keyword term. Links to your website that include your keywords in the link text(anchor tag) also contributes to higher rankings for your site for those keywords.
A link exchange, where you offer another webmaster and link in exchange for return, has less value than a link that is one way. To accumulate one way links you should use social bookmarking, article marketing and the ultimate is a press release or web release. You should also register your site with as many directories as possible. Links from Yahoo directory and DMOZ are extremely powerful and will certainly help you SERPS.
Social Bookmarking is only one step in building links for your site. They are easy and quick so make sure you use them on every page or post of your website.

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