Bill McRea

Submitting press releases is a practice that is overlooked by most online entrepreneurs because they feel like they are not necessarily making “news” in their business. But you can write and submit online press releases on just about any topic concerning your business.

Press releases are an effective way to raise your profile online, increase your online exposure and credibility in your marketplace, but they are also a great way to increase targeted traffic to your website, and build lots of high quality in-bound links to your website, which is good for your SEO.

What makes an effective press release?

When you are writing a press release, you need to write from the standpoint of being informative rather than self-promoting.  They should be keyword optimized and carefully crafted to present an unbiased view of the topic. Again you are informing not trying to persuade the reader. If the content of your press release is compelling enough, the reader will follow the link to your website where you can do all of the persuading you want to.

Keep the goal of the Press Release in mind

If the goal of your press release is to get actual media coverage and exposure for the launch of a new book, product or service, or for a major event, you should consider submitting your press release to a reputable submission service. These services carry more clout with reporters who rely on them to filter out some of the lower quality content online.

When your goal is to boost your site’s SEO and attract a nice flow of targeted traffic to your website, you can get away with using automated submission services and software tools to save time and effort.

How to streamline press release submission

Once you’ve got your press release written, your next step is to submit it to all of the press release websites online. Just as with writing articles and submitting them to article directories, it’s the submission part that takes a lot of time and effort.

If you use press release submission software you can significantly speed up submission of your press releases, so you can do it on a more regular basis. Here are some of the features of press release submission software:

• Some of these software packages include templates that you can follow
• Separate profiles for different websites
• Reporting tools
• Title and description rotation
• Supports Keywords

How do press releases help boost your site’s SEO?

Since most of the factors that influence your website’s SEO are off-page factors such as the number and quality of the in-bound, or back links to your website, you should put a lot of effort into creating a constant flow of high-quality, relevant links to your site. When you write a press release using the keywords that you want your site to rank for, and then you submit it to hundreds of press release sites, you are creating hundreds of links back to your site from relevant, authority sites. This is good for your site’s search engine optimization.

For more tips and strategies for using press releases for building backlinks for your website and improving your SEO, visit, http://www.mcreasite.com/blog.

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When you launch a new website you are just itching for it to get indexed in the search engines–especially Google so that you can start seeing a nice flow of traffic, and then sales of Your products and services. Since most of your traffic is going to come from search engines whether it’s free, organic traffic or paid traffic, you need to do what you be can to get out in front quickly, get indexed and attract the targeted traffic that you need.

When you get ready to launch your site you want to have some kind of checklist to follow to make sure that you’ve got all of the on-page SEO strategies in place so that your site will looked at as relevant and high quality in the eyes of the search engines.

Let’s take a look at some of the steps that you can follow once your blog or website is set up and the content is published and everything looks ready for the flood of visitors you hope will be coming your way soon.

1. Submit a XML sitemap to Google

• Create a Google account
• Verify your website
• Go to:  http://www.google.com/webmasters and follow the directions for creating and submitting your sitemap
• If you are running a WordPress blog, there is a Google sitemap generator plugin that you can install

2. Create a bunch of social media accounts and create posts with a link back to your new site. Ask your friends and contacts to share your content with their networks.

3. Submit your RSS feed to the top RSS directories

4. Create a Youtube account and then create a welcome video and submit it with the full URL to your site as the first characters in the description box.

5. Send out a press release announcing the launch of your new site and include any special promotions you might have going on.

6. Bookmark it on several social bookmarking sites.

7. Tweet your link on Twitter

8. BONUS tip: Skip all of the above steps and save time by using index submission software to automate the site indexing process for each time you launch a new site.

When you use automated website index submission software, you can easily add all of your domains. You can set up submission profiles to save time and effort, and they have reporting tools so that you can verify exactly which sites got submitted.

Finding ways to systematize tasks that you must perform repeatedly saves you time and effort in the long run and adds to your profit as well as gives you more time to be able to enjoy life outside of running your website business.

If you create and launch several websites each day or even each week, you’ll want a simple, time saving solution that can help you get your websites submitted quickly so that they can start making money for you.

To find an excellent website indexer software product, be sure to visit, http://www.mcreasite.com/blog, for tips and strategies for Internet marketing.

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Joining the Amazon Associates affiliate program is a great way to start making money online. In this article we’ll review a strategy for getting more exposure for Your affiliate links, and boosting the SEO for your blog using the popular social media content sharing website, squidoo.com.
First, in case you have indeed been living under a rock and you have never heard of squidoo, it is both a publishing platform and a community where the members create pages called “lenses” that contain information about a specific topic. Squidoo was founded by Seth Godin and it’s been around for five years now. If you create your lens properly using lots of keyword tags, appropriate images and compelling copy, it can hit the first page of Google in just a few days.
Creating a lens about the products that you are offering on Amazon accomplishes a couple of things. You get more exposure for your affiliate links, and since squidoo lenses often achieve a high rank far more quickly than your blog might, they provide high quality back links to your blog, which means more organic traffic to your blog and a little boost in rankings.
• Create your profile on Squidoo.com
Go to squidoo.com and create your profile. It’s free and easy to do. Once you have verified your email address you can start creating lenses.
• Do keyword research to find best keywords
Keyword tags is how your lens will be found both within squidoo and in the search engines, so don’t skimp on your keyword research. Create a healthy list of keywords and choose the primary keyword to use as the URL for the lens.
There are several free and premium keyword research tools that will help you to choose the best buyer keywords and long tail keywords that will attract the targeted traffic you need for your lens.
• Create quality content focused on your primary keywords
Write thoughtful, informative copy that adds value. Answer the questions that your prospective buyers have about your topic, share news about the industry, or give your unique insight on trends and upcoming events that will affect your visitors.
• Add Amazon modules
If you use one of the available templates, after you have plugged in your content, squidoo will search out all different kinds of options for modules for your lens, which you are free to keep or delete at your discretion.

If you create your lens yourself you have a whole host of widget options to choose from. For our purposes, we will focus on adding the Amazon modules and you can tinker with the other modules to decide which ones you want to try.
When your Amazon module is in place it will be empty, so you will need to give it a title and a description, and then you will pick your product options and the number of products you’d like to display on your lens. You can either let Amazon pick the products or you can select which products get displayed in your module.
When visitors to your lens click on your Amazon links and go to Amazon to make a purchase you will earn advertising fees, but some of your visitors will also click over to your website, which will bring you targeted traffic.
There is so much more to say on this and many other topics related to earning passive income online. Check out, http://www.passivenicheprofits.com, to discover how you can generate passive income online today.

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Squidoo is a web 2.0 content sharing website where you can publish your content for free and take advantage of high quality links back to your website from this high page rank authority site. But it’s also a good place to establish yourself as an expert by creating and sharing quality, relevant content in your niche. Micro Niche Finder is a software tool that can help you select the perfect niches in which to create your Squidoo lenses.

Micro Niche Finder is an easy-to-use keyword analysis tool that helps Internet marketers choose the most lucrative keywords for their online content. Choosing the best keywords helps improve your site’s SEO and it can help boost your search engine rankings.

Google loves Squidoo, so it can be pretty easy to build a few lenses and get them ranked for your specific keywords. There are some people who have lenses that rank higher than their own blog. The trick is to choose the right keywords to create your lenses with.

Getting started with Squidoo

Your first step will be to go to Squidoo.com and set up your profile. It’s free to sign up and it only takes a few minutes. Have your picture handy and a short bio and you can be up and running in just a few minutes.

Next you will start by creating your first lens, but there are a few things that you will want to have prepared before you start and those include the title of your lens and the keywords that your lens content will be based on. Those keywords will become the tags, which is ultimately how your lens will get found within the Squidoo community.

How to use MNF to find good keywords for Squidoo lenses

Make your preliminary list of keywords and then run them through Micro Niche Finder and see what you get. Look for keywords that get a sufficient enough number of searches per day, but have a lower SOC, or strength of competition rating. These will be keywords that you will use to create your lens and you can then use these keywords to come up with additional related search terms that will become the tags for your lens.

Quick tips for creating Squidoo lenses

Choose the right keywords

At the risk of sounding blatantly obvious, take the time to do the keyword research and uncover those gems of keyword phrases that will bring you the organic search engine traffic that you need. Do a quick search within Squidoo for tips on doing Squidoo keyword research.

Keep each lens tightly focused on a narrow topic

Don’t try to come up with an exhaustive, encyclopedic tome on your topic of choice. Come up with a few essential facts and drill as deeply as you can to share some relevant, useful information about your topic.

Use appropriate, eye-catching images

Images help bring the text to life. Humans are visual creatures and we love a good, clear image to help illustrate a point or even to just add a bit of amusement and break up blocks of text. Using images will make your lens feel livelier, so take the time to find some good images.

Participate in the Squidoo community

There are people within the Squidoo community who are very generous and share tons of tips about how to make your lenses better, how to attract traffic and feedback, and how to become well-known on Squidoo. Network with other lens creators and be willing to help others as well.

Creating Squidoo lenses is just one of the many uses for Micro Niche Finder, the powerful yet simple keyword research tool. Visit, http://mcreasite.com/MicroNiche, to watch the five, free training videos on how you can make money using this amazing software today.

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Article marketing is one of the most effective, free methods for attracting targeted traffic and getting lots of high quality backlinks to Your website. The down side is that it also requires a lot of work. There is no getting around that fact. However, the secret to success with article marketing is consistent content creation.

Because you need to submit such a great volume of articles to  article directories in order to start seeing results in the form of increased traffic and higher search engine rankings, you have to set up systems that will help you to boost Your article writing productivity.

If we were to break the process down there are three major steps involved in creating and submitting Your articles for publication to article directories:

1. Keyword research and topic research

The process of writing articles for article marketing begins with keyword research. You can use free keyword tools such as the Google keyword tool to find the best long tail keywords that you will use as primary keywords for your articles. Then you’ll also want to find a few related keywords that you can use for secondary keywords in your article.

Once you have your list of keywords you’ll want to research the topic to find relevant facts and supporting information to make your articles both accurate and interesting. If you do your research in batches it will make it easier when it comes time for you to sit down and write your articles because then you will not be staring at the dreaded blank screen. You will have your list of primary and secondary keywords along with all of the research you did on the your topic so when it when you get ready to write the ideas should already be flowing.

2. Writing the article

Set aside some time each day or each week to write batches of articles. When you start with your keyword list and your topic research the writing process should flow fairly easily. Consider investing in or creating your own templates for your articles so that you don’t have to reinvent the wheel each time you sit down to write an article.

When it comes to the article title it’s a good idea to write the title after you have completed the article that way you are sure that the article delivers on the promise in the title. The title is the most important part of the article because if the title is lame no one is going to read past it to see what’s in the article. Spend some time and write juicy titles that make the reader want to read the article.

The resource box is another critical element in the article. The body of the article is where you share your valuable content. The resource box is where you show the reader how they can get more get even more information on this topic by following the link to your website. Use compelling language creates a bit of curiosity and entice the reader to click on your link to your website. The call to action in the resource box is where the conversion happens for your article. If the reader does not click the link you’ve just wasted your time and theirs.

3. Submitting the article

The final step in the process is submitting the article to article directories. You will compile a list of the top article directories, set up your account by creating a profile, and then start submitting your articles making sure you are choosing the correct categories.

Article marketing can be labor-intensive, but you could skip a lot of that work and submit your articles at the push of a button. Article marketing robot can help your website reach page 1 on Google and the other search engines on autopilot. Visit, http://mcreasite.com/ArtMarkRobot, today and grab your free, 5day trial of this push button software that will transform your Internet marketing efforts.

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