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Finding Innovative Internet Marketing Ideas

Just Starting Up Your Business

In the middle of or starting up your own business .If you are, have you thought about the marketing plan for your business? You know, it really is too bad that a large number of business owners delay their marketing strategy until their business is up and running. Following this model could be a costly mistake. Even if your business hasn’t opened to the general public, you may want to begin exploring Internet marketing ideas, namely innovative Internet marketing ideas.

Innovative Internet Marketing Ideas

If you’re wondering why you should be trying to find innovative marketing strategies you’re not alone. Unfortunately, there are many folks who can’t understand exactly what the difference is between traditional Internet marketing strategies and innovative ones. You probably already know that innovative is a word that’s often used to describe something new. For more information logon to www.perpetual-traffic-generator.com
Innovative Internet marketing ideas are ideas that are relatively new, often just developed. As a new business owner, you can benefit immensely by finding, and putting to good use, innovative Internet marketing ideas. As a matter of fact, you may find that key element that gives you an edge over the rest of your competitors. This is critical when starting a new business.

Finding Innovative Internet Marketing Ideas

There are many business owners, specifically first time business owners, who don’t know how to go about finding those ideas. There are a number of different options to explore, but it may be best to use the Internet to your advantage. Using your computer to perform a standard Internet search, you can find resources that are just what you are looking for. These resources are the ones that will provide you with new and updated information on Internet marketing, including strategies and ideas that you may want to try.

Internet Search Ideas

You may want to use a standard Internet search. It may be best to search with the words innovative Internet marketing ideas,” or Internet marketing strategies.” Whichever search phrase you use, your results will likely produce a fairly large number of results. Some of those results are likely to be websites that offer business marketing tips and strategies. Generally, you’ll find that these websites are run by professionals or other business owners. The great thing about these types of websites is that the strategy in question has already been thoroughly tested and is working well. This is a great way to decide whether or not a particular idea is worth your time. If it worked for someone else, it might just work for you.

Internet Magazines and Journals

Your Internet search may also come up with online business magazines or online business journals. These excellent resources are just like printed ones, but they are digital instead. As a rule, business magazines come out on a monthly basis. Some are even published weekly so you’re sure to get the latest information. For more information logon to www.dropshipping-made-easy.com .This is great resource if you’re looking for relatively new Internet marketing ideas, that not many business owners have had the chance to try.

The Specialists

Your Internet search may even lead to websites of people who claim to be Internet marketing specialists. These folks are excellent if you want to market your business, but you don’t have the time to do it yourself. You’ll find that most Internet marketing specialists use the latest Internet marketing ideas and strategies. In fact, doing so is what keeps them one step above their own competition.

You can plainly see there’s a number of different ways the Internet can assist you locating innovative Internet marketing ideas. It’s up to you whether or not you choose to use those ideas. Happy hunting!

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RSS v Email

If you’ve been getting caught up in all this talk of RSS versus Email, its time to stop wondering.

Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. http://www.marketingsherpa.com/sample.cfm?contentID=2988

The report starts out by stating, “It chills our blood when we hear Email marketers and publishers blithely state, “I’m thinking about switching over to RSS entirely!” Oh no. Please don’t. RSS is worthy of testing, but it’s not an email replacement and it never will be.”

A report in Jupitermedia titled “E-Mail Marketing: Alive and Well” notes, “RSS won’t be immediately effective as an alternative to e-mail marketing. (But) for some companies (primarily publishers who cater to a technical audience), it’s sensible to press forward with RSS now as a supplement to e-mail marketing.” http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/id=96103/

A lot of people think this debate has been going on for long enough. RSS is NOT a replacement for email. It does not (and may never) rival the marketing reach and immediacy of an email message.

Those who’ve been mourning the death of email marketing don’t seem to “get” the fact that RSS hasn’t reached the tipping point yet. More people read email than RSS feeds – many more.

I believe that a smart publisher or marketer must use both – Email and RSS. Its not an either/or question.

I know for a fact that my blogs get read more when I send out an email with a “blog post roundup.” I personally prefer email and tend to read those blogs more frequently that use email notification.

But the news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers’ stats) is never opened. Email delivery is cited as the #1 email marketing headache.

The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. http://www.emailsherpa.com/emailblog.cfm?ID=360

That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns.

eMarketer reports that email is still a powerful marketing tool if used well in a new report, “Email Marketing: How to Improve ROI.” http://www.emarketer.com/article.aspx?1003369

Some points it notes:
· 71 percent of US online advertisers used email marketing in 2004, while 77 percent using paid search.
· Despite spam and email overload 45 percent see email as a good way for companies to stay in touch with customers.
· Customer retention and increased loyalty is the main objective for email marketing among 63 percent of surveyed marketers
· 62 percent also see email as a way to acquire new customers.
· Email volume in the US is expected to rise from over 2 trillion message this year to nearly 2.7 trillion by 2007.

Even though both email spam and email delivery are on the rise, end-users are getting used to spam and it’s bothering them less than it used to.

The Marketing Sherpa report also notes that 91% of US Internet users use email on a regular basis, while roughly 4% use RSS feeds on any sort of basis at all.

It suggests that publishers do test RSS, but recommends that they not treat RSS as “shovelware for email content” because it is a new medium.

Other disadvantages it notes for RSS publishers is the challenge of metrics.

“No deliverability, open rates, hard vs soft bounces. No a/b tests, no usability tests, no offer tests, no recency/frequency tests, and multivariable testing…”

“The kind of data that marketers and publishers rely on to make business, content, and marketing decisions for email campaigns is almost entirely lacking for RSS at this time,” says the report.

So if you’re wondering what you should publish – a blog or an email newsletter – I suggest you do both.

Or at least publish a blog with email notification built in. Remember, your list is still your most valuable asset online.

Keep either Email or RSS out of your marketing toolbox and you’re losing out on a significant portion of your audience.

RSS has other advantages that email does not have – like being able to syndicate your content across the web. It can be a very useful tool for building link popularity – if you do it right.

As a marketer you do need to start brushing up on your knowledge of RSS and a good place to start is here. http://ebizwhiz-publishing.com/rss-blogging.htm

Priya Shah is the CEO of eBrand360. She writes the Marketing Slave blog and publishes an internet marketing newsletter.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

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