Bill McRea

Skype is free software that allows you to make calls from your PC to another PC, video calls from person to person, or from one person to a group you can use skype on your mobile phone, or even on your TV. But isn’t it cool when you find such a versatile too that can help you grow your business that is free–well, mostly free? Some Skype tools are premium, but the free services go a long way. Let’s take a look at five ways you can use Skype to grow your business.

1. Free PC to PC calling

Skype allows you to make free PC to PC calls over the Internet all over the world. Your first step is to go to skype.com and download the free software. You will need a good quality USB headset and microphone. Follow the instructions on the website to get everything set up. There is a free skype test calling service where you can call in and test the sound quality of your headset and mic. Once you are all set up be sure to add your skype username to your website or blog and invite your customers to skype you with questions or comments.

2. Video conferencing

If your laptop has a webcam, and you have the latest version of Skype installed, you can do video conferencing. If you are a coach or a consultant, you can use video conferencing so that your clients can see you and hear yo live and you can share your screen so that your customer can see exactly what you are demonstrating in real time. You can even record the call and play it back later. (You’ll need add-on software such as, CallGraph, or Pamela to record the call)

Tip: When you are using Skype for video conferencing, be sure to connect your computer directly to the router rather than rely on wireless Internet access which can cause problems with the audio or video sound quality.

3. Consultations with Clients

Skype can be used for live consultations with current or prospective clients. Using video calling to meet with clients can help you get a better feel for your clients’ needs and preferences without the expense of an in-person meeting.

4. Create or grow relationships with joint venture partners

Using skype to call potential JV partners is a good way to build mutually beneficial relationships. It can help increase that all-important know, like and trust factor that is so critical to the success of business relationships.

5. Product creation

The only limit is your imagination when it comes to using skype as a tool for creating information products that you can sell. You can record a telephone interview on skype and sell the recording as an audio product. You can use the group video calling feature to host a group coaching session, record that and sell the audio.

Whether you are using Skype for communicating with current customers and clients, networking with colleagues, teaching, training or consulting, this free communications software tool can help you grow your business and expand your reach without costing you a dime.

For more tips and strategies for growing your online business, visit http://mcreasite.com/blog today to discover more ways to make money online.

For over a century, issuing Press Releases related to business news and events has been a mainstay off offline advertising. Unlike taking an ad out in a newspaper or magazine, a Press Release is a Powerful and Free form of advertising your business, while keeping it in the public view.

Surprisingly, very few online businesses take advantage of the traffic benefits of issuing Press Releases, preferring instead to follow the mundane routines of article marketing, which is far more complex and time consuming. Consider this – with article marketing, the business owner has to focus on indirectly driving traffic back to their web site by writing about a variety of topics, all without being able to clearly promote their business activities.

Press Releases on the other hand, allow the business owner to write short, compelling pieces directly about their business activities and present them to the media. Online, there are dozens of FREE web services dedicated to the collection and distribution of Press Releases, which are in turn picked up and displayed on other, related web sites via RSS or News Feeds. Depending upon the news worthiness of the Press Release, it’s not uncommon to find them picked up by the media as filler material, which adds instant credibility to your online business!

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As you probably know, most single words are very expensive on Pay-Per-Click (PPC) services like Google Adwords.

For example, bidding on the single terms “software” or “shareware” would be expensive.

However there are lots of keyword permutations that can be much lower cost.

Easy Keyword Pro helps you to build lists of these permutations automatically – to help you reduce your PPC costs.

Let’s look at a simple example to see how this works…

You start with a list of original keywords (such as “software” and “shareware”).

You then supply a list of terms that can be prefixed and/or appended to each original keyword. For example, you could add the words “Free” and “download” to the beginning and end of “software” and “shareware”.

Download Your Free Keyword Software

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