Webinar – Deciding Your Focus and Cleaning Up Your Business Clutter (25-May-2011)
26. May, 2011 
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Tag Archives: focus
Outsourcing Online Technical and Customer Support vs. Doing it Yourself
05. May, 2011 0 Comments
As in Internet marketer your business may start out as a ‘bootstrapped,’ one-person, but as your products and services become more popular and sales increase so will your need to provide both technical and customer support. In fact, if you do not provide adequate support to your customer base your business will not grow and your reputation in the marketplace will become more and more negative as your unhappy customers begin to complain to their networks about how your company does not support its products.
Basically you’ve got two options: outsourcing support or trying to do it yourself. Let’s look at both options.
Do it yourself support
With this model you would include an email address such as, ‘support@yourwebsite.com,’ where customers could email you with questions and concerns. In the beginning this might work, but the more products and services that you offer and the larger your customer base grows the greater amount of resources you will need to dedicate to handling support.
When the single email address is no longer adequate, you might set up a customer support ticket system where your customers can create a profile using their name and email address. They would then be able to open a support ticket. But soon it becomes clear that if you continue to field technical and customer support tickets yourself you will not have time to work with your clients or produce more products. You must decide if handling customer support is the best, most productive use of your time.
Outsourcing support
When outsourcing your technical and customer support needs, you can start by hiring a virtual assistant and training that person to focus on handling support. You will most likely need one person with the technical knowledge and skill to field technical support tickets and another one with customer support skills. But these team members will need to be managed, and if one is out sick or takes vacation time you will have to arrange backup coverage. All of this takes your time and attention away from your primary business functions.
The next option is to hire an outsourcing company that has its own support staff. They hire and manage the people who will be handling your support needs. This is an almost completely hands-off option, which gives you the freedom to handle all of the other pressing needs of running a company. You can feel confident that your customer and technical support needs are being handled professionally.
When you try to juggle running a business, caring for clients, coming up with new products and services while also trying to resolve customer complaints, or solving technical issues you are spreading yourself too thin. You did not launch an Internet business to be working three or more jobs at a time. When you outsource your technical and customer support needs you free up your time to work on growing your business and creating new products.
Internet marketers can find lots more information about providing customer support online when you visit, http://www.mcreasite.com/blog. Come and discover how you can make money online while saving time and effort by using proven systems and productivity tools.
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Keyword Research Tips & Tools to Boost Your AdSense Income
15. Apr, 2011 2 Comments
Successful AdSense publishers know that Keyword research is the foundation of building the most lucrative AdSense niche content sites. The right keywords will influence the volume of traffic that your site receives, as well as the value of the ads that Google serves up on your site. In this article, I want to share a few tips to help you make the most of your absence income by investing some time in keyword research.
1. Use the right keyword research tools
There are many keyword research tools available online that can help you to select the best keywords for your AdSense website. I am only going to talk about keyword tools that I have actually used for my research.
The Google keyword research tool
This is a free tool that is absolutely indispensable. You can get lots of good profitable keywords from using just this tool combined with a bit of knowledge and skill. If you cannot afford to buy any of the premium keyword research tools, the Google keyword research tool will do just fine.
Micro Niche Finder
This is a premium or paid keyword research tool, and I use this tool almost every day for keyword research. It has some advanced features that are not available on the Google keyword research tool and I like the fact that it saves your searches.
2. Create a list of primary and secondary keywords
After you have done your preliminary keyword research and you have come up with a nice list of keywords you want to then delve a bit deeper to figure out which will be the primary keywords that you will try to rank for and what will be the secondary keywords that will support the primary keywords. Using the above mentioned keyword research tools find the keywords that you will focus your content creation around.
To select your primary keywords do a search using a keyword tool to find three or four keywords that get at least 3000 searches per month. But do not have more than 25,000 competing pages in Google.
3. Benefit from the research your competitors have already done
This tip might be a little ‘black hat’ or just a little sneaky, but it’s a great way to find out what keywords your competitors who are already at the top of the search results that you want to rank for are using. Take your primary keywords that you have chosen and type them into Google and pick the top two or three websites to investigate. Click on, ‘View,’ and then in the dropdown menu, click on ‘Source,’ and scan the site’s code until you see the keywords in the meta-tags. Copy and paste the keyword list into a notepad document and analyze them.
These are just three tips that you can try to see if they help to refine your process for choosing the keywords that you will focus on for your ad sense content sites. Keyword research is not something that you do once and keep rolling. You must keep up with changes in your industry, and changes in customer behavior, seasons of the year, product life cycles and lots of other variables.
If you’d like to know more about how to boost your ad sense income, then you’ll want to visit http://www.mcreasite.com/blog, where you will learn all about how to make money online with ad sense and lots of other Internet marketing tips and strategies.
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Micro Niche Finder: How to Earn Higher Commissions with Article Marketing
21. Feb, 2011 1 Comment
Article marketing is a great way to make affiliate income online. But when you add the power of Micro Niche Finder to your arsenal of tools, you have the opportunity to earn higher commissions because you’ll be armed with timely information to help you choose the best niches and keywords to focus on.
To get started with article marketing, you basically choose a niche, choose keywords within that niche and then find products that you can sell online that would appeal to the same demographic. Next you would write up a series of articles using your chosen keywords and post them in the top article directories with a link back to your site. When visitors read your article in the directories and then click on the link back to your website, you then have the opportunity to interest them in the affiliate programs that you are offering. If they click on your affiliate link and purchase the product, you will generate a commission.
The key to generating higher commissions is to find the best possible keywords that will attract visitors who are ready to purchase the solution that you have to offer. Your content must answer their question or provide the information that they were searching for when they typed in the search terms. When you have a powerful tool such as Micro Niche Finder at your disposal, chances are you will find those keywords that will help you to pinpoint the needs of your market and provide the solutions they are seeking.
Micro Niche Finder (MNF) is a keyword research tool that helps you to wade through all of the information in the search engines and make practical sense of it so that you can create article marketing campaigns that will attract the traffic that you need.
One of the more useful features of MNF is the SOC, or strength of competition column. When you type a keyword into a search engine and then look to see how many pages there are for that term, what you really want to know is if this is a niche where you can actually compete and get some traffic.
With SOC, you get color-coded indicators to let you know about the competition for that particular keyword. Here’s what each of the three colors means:
Red: This keyword is probably pretty saturated with competition and it would not be worth your trying to pursue it.
Yellow: This keyword has fairly moderate competition.
Green: This keyword is probably worth pursuing as there is not a ton of competition for it at this time.
Keep in mind that you want at least some competition because that shows that people are actually interested in the topic.
Another feature to keep your eye out for is ‘Hot Topics’. This field lets you know what’s hot on Google right now in case you are looking for some timely topic keywords to include in your articles.
Micro Niche Finder is an excellent tool that can help make your article marketing campaigns more effective, but it has many other uses as well.
If you do a lot of article marketing and you need a solid keyword research tool that is easy to use and understand, you’ll want to check out, http://mcreasite.com/MicroNiche, where you can watch five, free informational videos that show you exactly how you can make money with Micro Niche Finder.
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How is Syndication Used to Generate Traffic to Your Website?
17. Feb, 2011 0 Comments
The focus of content syndication is attracting targeted traffic. When a visitor finds Your content out in the ‘wild’ of the Internet whether it’s on a social media site, or a guest blog post when they read Your content and like it and then click on the link in the resource box that brings them back to your Website this is the best kind of traffic you can ever attract. These people have read your stuff and decided that it resonated with them. That transaction is the ‘holy grail’ of content syndication that you are seeking. If you can create that dynamic over and over again with new readers you are golden.
Since content is the engine that drives syndication, let’s take a look at some of the kinds of content that you should be creating and sharing to generate the most traffic. You should be creating relevant, accurate, timely and useful content, which can take many forms including:
Videos
Create short, engaging, informative videos containing your primary keywords and a link back to your website. Post these videos on the top video sharing websites.
Audio interviews with experts or news makers in your industry
Record yourself interviewing some of the heavy-hitters in your industry and post these on your blog and share them throughout social media. This is an effective way to create valuable content that your listeners will appreciate.
Articles
Articles are time-tested vehicles for content syndication. Write on useful topics and always include a call to action in the resource box.
eBooks
You can pack a lot of information into an ebook along with marketing information about your website and some of the other products that you have to offer. Encourage readers to share your ebooks and this will distribute your content increasing your reach and exposure.
Ways to syndicate your content that will generate traffic:
Guest blogging
Develop relationships with the top bloggers in your topic or industry. Offer to do a guest blog post for them, which will give them a break but it will also expose the guest blogger’s work to a fresh audience, and give the audience the chance to experience a different perspective. This is an effective way to expand your reach and generate some targeted traffic.
Content sharing websites
Websites such as Scribd, Zimbia, Wetpaint, Associated Content, HubPages, Squidoo, and Slideshare are great places to share your content and generate targeted traffic back to your website. Posting content on these sites also helps to establish you as an expert in your subject matter.
RSS feeds
These automated feeds push your content to visitors who have subscribed to your feed. But you can also take your feed and share it on public rss feed directories, which not only exponentially expands your content’s reach, but this is a fantastic source of relevant backlinks for your website.
Social bookmarking websites
Syndicating your content on social bookmarking sites such as faves, linkagogo, furl.net, del.icio.us, multiply.com, and stumbleupon.com will give you lots of good exposure and generate more targeted traffic. Try using productivity tools such as socialposter.com, which allows you to bookmark dozens of sites at once.
There is so much more to say about content syndication and how you can use it effectively to drive a ton of targeted traffic to your website. To learn more you are welcome to visit, http://www.mcreasite.com today.
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