Bill McRea

Do you want more sales from your website? Seems like a silly question, right? If you are an internet marketer who sells stuff online then you know how much you rely on your website to sell for you 24/7. When you get right down to it, it’s the copy on your website that is attracting those visitors and converting them to paying customers making copywriting a vital skill that all Internet marketers need to know about and at least have some basic familiarity with.

What is copywriting?

Copywriting is basically salesmanship in print. Copywriters use their writing skills to weave a compelling story that draws them in, captures their attention, dissolves their resistance and makes them feel comfortable enough to whip out a credit card and buy what you have to offer.

Since the majority of visitors will require five or more ‘touches’ from you before they will actually buy, copywriting is also part of the follow up process where you use words to create a mutually beneficial relationship with your visitors inviting them back to your website to find the solution to their current challenge.

How can learning about copywriting help me in my online business?

Even if it is not your intention to learn copywriting itself, learning about what makes effective, compelling copy is important when it comes time to hire a professional copywriter. You’ll want to learn about the vital elements of a good sales page even if you don’t plan to try to write it yourself. You will be testing these pages, so it’s important to know what each page should have to attract the right kind of traffic.

After awhile you will soon discover that copywriting will have an influence on all of the content creation that you do for your business whether it’s writing articles, creating scripts for your marketing videos, coming up with PPC ads, and even writing blog posts.  Your copy is what will convert a visitor to a buyer and then to a loyal fan.

What results can I expect from learning copywriting?

If you take the time to study copywriting and apply the skills you learn to writing better copy on your website, or apply what you learn to hire a good copywriter to do the same you can expect better search engine rankings over time because of the improvement in your website’s SEO copy. You can expect more opt-ins and improved conversion rates from your email marketing efforts because of the improved copy going out to your subscribers. You can also expect higher conversion rates on your website after you re-write the copy.

Your website is your 24/7 sales vehicle, but without expertly crafted copy it is not going to generate the amazing results that it could be

Whether you work on learning copywriting skills yourself, or hire a professional copywriter, you should take the time to become familiar with the craft.

Here are a few copywriting resources for you:

Bob Bly’s Copywriting Blog

http://bly.com/blog/

Copyblogger

http://www.copyblogger.com/

Michel Fortin’s blog

http://michelfortin.com/

You should also read books on the topic of copywriting, but most importantly, put what you learn into practice and you will see improvement as you go.

Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.

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Regardless if you are endorsing Web Traffic Genius Bonus or even some other awesome product or service, Google Adwords really can enable you to transform Your business. Google Adwords isn’t difficult as long as you know how to use it.

There is tons of info available online that can help you get started with AdWords. You even have good tutorials from Google itself. Even then, however, people still make mistakes. The main reason for this is lack of experience and knowledge. As with anything, you need to learn as much as possible about it before you think about starting. Given below are a few mistakes that can be easily taken care if you focus on them.

Once again, back to the example of marketing Web Traffic Genius Bonus. For instance, if you’re advertising without thinking, not to mention with little familiarity with making use of Google Adwords. The first mistake most people make with Adwords is using keywords that are too broad. The entire idea behind Adwords is to get traffic to Your site that’s already looking for what you offer, and this can’t happen if Your subject is too broad. You must use specific keywords or else people are just going to click on your ads and waste your money without actually buying.

It’s a must to consider matching your keywords whenever creating your ad campaign or groups. Many people ignore this and pay the price later on when they see their traffic isn’t converting. In order to get around making this blunder, you might only include a few keywords in each ad group, and then create more groups to target more keywords. Just keep in mind that the most ad groups you can have for one account is one hundred.

You must have a good landing page if you hope to be successful at your Adwords campaign. Why? Sending lots of traffic to your site does little good if nobody buys anything. You’ll only be wasting your money. To get a good landing page that converts traffic into buyers, you must test it just like your test your advertisements. If you see that a particular landing page is not performing well, try testing various elements such as the headline, design, etc. So testing the landing page isn’t just necessary, it’s also necessary to test out what works when it comes to the pages various elements. This will give you insight into what works so that you can use that knowledge to increase the money you put into Adwords to grow our advertisements.

Another mistake is to enter the content network, without making any modifications to your bids. The content network should only be used by people who know what they’re doing. If you do happen to enter, make sure your bidding remains reasonable. Google recently modified Adwords so that people could bid different amounts of the content network and the search results. So if you fail to set different bidding amounts for your content network for your keywords, then you’ll just end up spending more money. When there are lower prices on your chosen keywords, your CTR will stay at the same level, even after your bidding as gone down.

So Google AdWords can give you quality traffic very quickly as long as you use it wisely and don’t make the mistakes listed above. Using keywords that are too broad or not watching the competition will make it more difficult for you to profit. Take the time to do the essential research before you invest your money in AdWords.

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For most professionals their office desk is like a second residence. They spend hours at work at their desk and the majority of their day is more likely to be spent at the office desk than at home. Since this is the case for most office-goers, it becomes necessary for them to maintain their comfort and functionality while staying at their desk. And this is why their desks must be organized With help form neat things like a desk organizer.

What to Put on Which Side

Choose a system to organize your desk – something that works for you, personally. For example, if you have a mild form OCD (Obsessive-Compulsive Disorder), don’t worry most people nowadays do, and then you would be very uncomfortable in untidy surroundings. Place some items in certain areas – a home spot for everything.

There’s another effective way of organizing things and that is by how frequently you use them. Pens and things that you always reach for should be closer to your; papers at arm-length and so on. Figure out what you use most and what you use least and arrange your desk accordingly.

But it is not enough to only have the right things at the right places. One also needs a sense of aesthetic beauty and familiarity. Photographs of family or loved ones or a tin of cookies for your visitors can help add a homely touch to your desk and make it look nicer. But don’t overdo it. For a professional, elegant touch you could add business card holders or desk accessories.

Are You Neat?

You must also maintain this neatness throughout. Cleaning out your desk once and redecorating it won’t help. Uncluttered is the look you’ll seek. Make sure you stick to the organized space.

Pick up some tidbits to help. The moment you spill something, make sure you have a rag around to clean it up. Before closing down for the day, take a few moments to get organized for the next day. Use some bookends while you’re at it.
This will make your desk an easier place to work at, not to mention make it a whole lot more pleasing to yourself and your colleagues.

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Internet marketing is still a complete mystery to a large majority of Internet users. For many users, internet marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

In reality, Internet marketing is populated mainly with hard working professionals promoting and selling high quality brand products by many of the world’s Top 500 companies.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re an Internet Marketer and that you work full time on the Internet… you will receive some very skeptical looks and more than one arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals dissatisfied with their working hours or conditions. It has become a viable alternative for many people from all walks of life. From the college student to the bored housewife to the retired doctor… all are enjoying a part time or full time income from the comfort of their homes.

And since the Internet is now practically available to everyone, anywhere in the world – Internet marketing is a level playing field. There are many forms of Internet marketing. There are many online business models you can follow. There are countless ways to earn a good honest income from the Internet. Which path you take will be largely determined by research, work habits, and the time you are willing to put forth.

Here’s a quick rundown of the most popular forms of Internet Marketing:

1. The Brick and Mortar Store Online. Most major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don’t buy online, many use these sites for gathering product information before buying in the real world. A factor many savvy businesses are exploiting in their overall marketing strategies.

2. Online Services. Many service industries have moved online, everything from travel to banking to dating! Again, the Internet can be a profitable extension for any service company.

3.Internet Gurus… Internet marketing has a whole history of pioneers who have forged the methods and techniques of marketing online – opt-in lists, mini-sites, article marketing, pay-per-click advertising, joint ventures… a brief history populated with such names as John Reese, Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online, info products, workshops and web seminars – teaching people how to market on the Internet. A marketer creating his own product can prove very productive – as seen by John Reese’s 2004 launch of Traffic Secrets, which earned over a million dollars in one day. (Without a penny of paid advertising!)

4. Online Advertising and Pay-Per-Click advertising such as those offered by Google Adwords and others, presents another viable marketing route. Keywords (the exact words typed into a search engine) fuel a large portion of the web’s activity. Keyword marketing has become a major driving force behind most of the economic transactions on the web. This is a very lucrative sector for those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants who command high prices for positioning companies or products in the top positions on the major search engines. Acquiring organic Top 10 search results will greatly determine the profitability of your online product or company.

5. Affiliate Marketing. One of the least understood, yet one of the most profitable forms of Internet marketing is affiliate marketing. An online marketer can join any affiliate program and promote its products or services on the Internet. You market the products, find customers for the company and receive a commission for each sale you make from your marketing efforts. These commissions can run anywhere from 2% to over 75%. One affiliate click can earn you anywhere from a few cents to several hundred dollars.

Major third party affiliate programs or companies such as Commission Junction, Clickbank, LinkShare, Amazon, Shareasale… acts as a brokerage or go-between representing thousands of Top Brand companies such as Sony, Apple, Dell… to online affiliate marketers. Marketers can join a program such as Commission Junction or LinkShare and be able to promote and market hundred of top quality products or services online. They can consolidate their affiliate marketing through these third party programs.

Perhaps the most common business model for the majority of online marketers is the last example, or a combination of advertising and affiliate sales. Many work-from-home professionals have adopted this business model. They have created a site or sites on the topic that interests them and of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large amount of targeted web traffic each day, making a nice income can only be a matter of putting the Google Adsense code on their pages and placing a few appropriate affiliate links on their sites.

The more traffic these marketers deliver to their sites, the more income they earn. The more unique content they create, the more income they earn. The more web sites they design, the more income they earn.

What many people outside of the web marketing field fail to realize, the Internet is a 24/7/365 business. The Internet is always on and working for you. It is automatically producing income for you 24 hours of the day, while you’re sleeping, while you’re enjoying a nice meal with friends, or even while you’re on vacation.

Internet marketing can provide you with a lifestyle that is totally liberating – you can live and work anywhere in the world. You can be your own boss, set your own hours and work from the comfort of your own home. Plus your whole online Internet business can be automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to suit your own work habits. Internet marketing is scalable, once you have learned how to make your first dollar; it is only a simple matter of repeating and scaling up what you did to earn that dollar. Computers and the Internet make it just as easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn more and more respect. It will become a well recognized profession that many will aspire to and follow as a life long career. Mainly because Internet marketing will give you the freedom rarely seen in any other profession.

It offers you mobility, a high standard of living, and a working environment that can’t be beat. It gives you the freedom to follow your own interests and hobbies; all the while turning those interests into viable revenue streams that supports the lifestyle of your own choosing.

When it is all said and done , earning a living just doesn’t get any better than this.

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Resume? Or Resume NOT? With Screening Software Becoming More Prevalent, Your Cover Letter Is Key To Getting Job Interviews

Don’t forget to appeal to the human reader, suggests WallStJobs.com as “robo-resume-readers” make the first cuts.

[eminimall products="computer"]

New York, NY (PRWEB) October 3, 2007 — It is commonplace for resumes that are submitted online to be reviewed by checking software that searches for specific skill words, degrees, company names and job titles. “The key is getting to the interview after making this initial review,” says Robert Graber, founder of WallStJobs.com. “You can not rely solely on your resume to be your exclusive selling identity since almost all of the resumes that survive at this point will look alike. You have to use your supporting documentation to motivate the company to meet with you.”

Companies look beyond the numerous screened resumes that have the basic skills and experience, and are focusing on the collateral

And since most job-seekers have mastered the art of writing resumes that include the requisite key words that will help the resume survive the automated screening, the employment battlefield has now shifted to the cover letter as the catalyst to making interviewing decisions. “Companies look beyond the numerous screened resumes that have the basic skills and experience, and are focusing on the collateral,” notes Graber. “This is truly the hiring moment of truth.”

While cover letters should still serve to compliment the experience listed in the resume and focus it to the unique requirements of the position, it should also affirmatively sell. “Close the letter with a call to action,” suggests Graber. “Offer to meet the reader to discuss the opportunity at a breakfast meeting near the company and suggest a specific location which will show your familiarity with the area. You might consider offering your services on a ‘trial’ or ‘consulting’ basis which will project your confidence in your ability to do the job.”

Graber believes that with resume screening-software referring many similarly qualified candidates, all with the same skills, it is more important than ever that cover letters and other accompanying materials be carefully and compellingly crafted to impress the reader. “The cover letter can make or break a job search,” said Graber. “It gives you the opportunity to engage a real person as resume reading is fast becoming the domain of computer correspondence.”

About the company: WallStJobs.com, the premier recruiting source exclusively for financial service professionals, is a member of the Jobosaurus family of uniquely specialized recruiting sites.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

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