Bill McRea

A sales letter is one of your most valuable tools when it comes to making sales online. Your sales letters are your silent sales force that will be working for you 24/7, so you want to make sure that they are as effective as they can be. Not everyone can afford to hire a high-priced copywriter to write their sales letters for them, but that doesn’t mean that you can’t have a sales letter for your website.

If you must write your own sales letters when you are first starting out making money online, there are tons of tools available to help you to craft an effective sales letter on your own without the services of a professional copywriter.

Here are five powerful tools that can help you create a sales letter when you have to do it yourself:

1. Sales letter templates

If you can follow directions and fill in the blanks, then using a sales letter template might be a good place to start. One of the benefits of using a sales letter template is that these templates come from professionally written sales letters that have been tested and proven to generate results. You tart with the template and add in your specific details for your product or service. Using a template helps make writing a sales letter much faster and easier.

2. Sales letter generators

These are push-button software programs that are similar to using a template, but the whole process is automated. The software comes with many different types of sales letters, snippets of sales copy that you can re-use, and several pre-written headlines, sub-headlines, guarantees, call to action and all of the other elements that go into an effective sales letter.

Sales letter generators will also help you insert the information for your payment processer to create your “Buy Now” button.

3. Sales letter plugins

If you are running a WordPress blog, there are several WordPress sales letter plugins available to help you create sales letters within your blog. Many of these plugins come with pre-formatted templates for landing pages, sales pages, and video squeeze pages. A good thing about using a sales page plugin is that you will end up with landing pages and sales letters in a design layout that has been tested and proven to create high conversions.

If you are running your own blog and you know how to install a plugin, then you can get started using these plug and play templates right away.

4. Graphics packages

You can’t ignore how important graphics are to how well your sales pages convert visitors to buyers. Using the right header image, the right bullets and buttons will all contribute to the overall look and feel of your sales page. You can buy complete graphics packages that contain headers, ‘buy now’ buttons, check marks, bullets, text snippets such as “Money Back Guarantee,” and several other graphic elements that will add just the right touch to your sales pages.

5. Sales Letter Examples

If you want to create professional looking sales pages, you should model them after the ones that have been written by successful copywriters. As you are online visiting other sales letters, begin to keep what pro copywriters call a “swipe file,” of sales pages that appeal to you and that you would like to model—not copy.

Try these tips and tools to help you to create a great sales page for your online business, and be sure to visit http://www.mcreasite.com/blog today.

Any Internet marketer has heard the phrase, “The money is in the list,” and the follow on to that, which is, “The money is in the relationship with your list.” But the question of the day seems to be how to engage with your email subscribers and build a mutually beneficial relationship with them. It can be challenging to always come up with engaging content that is not focused around you and your products and services. Creating content to send to your list can be time consuming and often it gets neglected.

In this article we’ll look at how you can set up a curated email newsletter that is almost completely automated and uses the power of RSS to save you time and effort.  Content curation puts you in the role of curator–that is someone who sifts through all of the available content on the web in your niche and shares the most valuable nuggets with your audience.

A curated email newsletter can be created using RSS to email thus almost completely automating the process of creating the messages.

1. Find the best content to share

Using your favorite social bookmarking browser plugin, start by bookmarking the best articles on your topics from the top blogs in your niche a collection. I use Diigo, and I clip the blog posts and add them to a group. I add tags and write up a short description about why I found that article interesting enough to share, but you can experiment with different sites and see what you come up with.

2. Create a new RSS feed

Diigo collects all of these posts into a single RSS feed for the group that you have created.

3. Plug your new RSS feed into your email autoresponder

You can take this RSS feed and use it in your Aweber autoresponder RSS to email feature. You can add other elements to your email message along with the curated content from the new feed.

You’ll want to experiment with the layout and tweak a few things, but that’s really how simple it is to set up a curated email newsletter.

Make sure that you are reading each blog post and article and make sure that the information is accurate, timely and serves the needs of your audience. When you share content that’s not useful, or inaccurate it reflects badly on you and causes you to lose valuable credibility with your audience.

Create a mailing schedule and take the time to pick and choose the best content to share and be consistent with it. Pay attention and be responsive to the feedback that you get from your audience so that you can keep improving.

A curated email newsletter is an excellent way to improve engagement with your email subscribers by offering them something of value that positions you as a trusted authority in your niche. When your subscribers feel like they are receiving value from you they will stick around longer.

Email marketing is just one way of keeping your products and services top-of-mind with your audience. Visit http://mcreasite.com/blog today for more information about growing your business online.

What is the secret to doing anything like a pro? Emulate someone who is a master at what they do and eventually your skills will improve with practice. Copywriting is a learned skill that takes years and practice to do effectively. If you want to excel as a copywriter you’ve got to learn from the best.

One of the secrets of copywriting is the fact that so many copywriters borrow from one another. Called, “swiping,” in the industry, many elements of good copywriting are borrowed from master copywriters. If you want to learn how to write effective headlines, you can study and learn from the best by starting your own collection of effective headlines to use as your own ‘swipe’ file.

But we’re getting a bit ahead of ourselves here. Let’s take a step back and look at what a headline is and the purpose it serves in online copywriting.  The title or headline of any piece of writing is the most important part of that piece of writing because the headline is what grabs the reader’s attention, and if it’s effective holds the reader’s attention long enough to get them to read the first sentence or paragraph of the article or advertisement.  If the headline fails, then the rest of the copy never gets read.

An effective headline makes a promise about the copy that follows.  There are varying schools of thought when it comes to whether you should write the headline first or last. Writing the headline first helps to guide your thoughts and intentions as you write the piece of copy, but when you write it last you can make sure that the headline captures what the piece contains. Take the time to craft a good headline. Some writers come up with several different headlines and test them until they land on just the right one.

In his book, Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words, by Joe Vitale, he writes this about testing the effectiveness of a headline:

“Ask yourself: “Can this headline be used for any competitor’s ad, letter or website?” Imagine placing your ad on a competitor’s copy. Will the headline still work? If so, change yours.”

Whether or not you get too deep into copywriting, knowing how to write a compelling headline is a valuable skill. It’s worth reading through some copywriting text books such as the timeless classic, Scientific Advertising, to learn about the art and science of writing good headlines.

Start your own swipe file and save those headlines that have moved you to action, caught your eye and made you think, or inspired you to make a purchase.  Find ways to incorporate the effective elements into your own headlines.

Here are a few headline writing tips from Derek Franklin’s, No Fluff Guide to Copywriting:

• Ask a question
• Use a testimonial
• Tie it to a current news item
• Enter the conversation in their head
• Tell a story

Keep writing and testing your headlines and before you know it you will start cranking out headlines like a pro.

Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.

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If you create your own information products to sell online, you must have a sales letter landing page that you will send targeted traffic to, but creating a sales page can be a painful process if you do not know what you are doing. Your sales page will be your 24/7 sales force, so it is vital that you create one that is attractive, effective and tells the story that will lead your prospects to making a purchase.

Now, with the OptimizePress WordPress theme for Internet marketers it’s like having you own website design team on tap for you. This theme has taken the pain out of creating landing pages and sales letters by providing tested and proven designs that you can add your compelling copy to in order to attract your ideal customers.

When you are preparing to set up your sales page, these are some of the elements that you want to make sure to include:

Headline

The headline can contain three main elements:

1. Pre-headline
2. Main headline
3. Sub-headline

Introduction

This is where you introduce the product, share your credibility, and why they should purchase this product from you.

Benefits/Product Specifications

It’s been said that you should sell the sizzle not the steak. Cover the benefits that the product provides. Answer what pain this product alleviates or what problem it solves better than anything else available.

Graphics

Pictures and graphic images of the product help the prospect begin to form an image in their mind of having that product.

Testimonials

Testimonials provide social proof. When people are considering making a purchase they want to know what other people who have already made a purchase think of the product and what kind of experience or results they had.

Build up on the value

This is where you talk about the value of the product making it sound appealing to the prospective buyer.

Order button

Include more than one order button that makes it easy for your customers to click on it and buy your product.

Conclusion/Summary

Do a brief wrap/up or summary letting them know what they are going to get, how smart they are for choosing to purchase and how their lives will be better when they do.

Once you have pulled all of those elements together, OptimizePress makes it simple to format your landing page content by utilizing shortcodes. You can use the design elements within each template to craft professional looking pages quickly than you ever thought possible. There is a selection of 20 different color schemes and 5 different fonts to choose from. You will feel like a pro when you see how good your sales pages look.

One of the hottest elements in sales page conversion these days is video. Video can be a powerful way to draw people in and get them emotionally involved with your product. OptimizePress makes adding video to your sales page easy, and you can  utilize a delayed call to action button that shows up exactly when you want it to in order to optimize conversions.

When it comes down to it, what you want is sales pages that convert visitors into buyers, and Optimize Press is designed to deliver those results to you as simply as possible. For much more information about how you can maximize your Internet marketing success, visit, http://imsafelink.com/OptimizePress-article today.

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As booking professionals to film wedding videos can be quite an expensive outlay. You may have thought about ditching the idea completely. But you may be more willing to spend the money if you are certain that the factual end result will justify the cost . To improve your wedding film be sure that you include some of the following elements that are common in professional   wedding videos, you stand a smashing chance of receiving something  that is pleasing to you. Look for a company who use subtlety, taste and drama and you shouldn’t be disappointed .

The first thing to bear in mind is that it is critical to have a professional person film your wedding video. If you have an amateur interpretation made by an enthusiast or handy man you may just not be euphoric with the end result. An amateur does not make videos for a sustenance so their equipment may not be of quite as high a grade as your circumstances demand . Weddings can get unpredictable in the evening, the light can change constantly in the morning, suitable equipment is needed to compensate for this. But , it is more than just equipment that an amateur may not be aware of. Of course that doesn’t mean a ally or family member who works as a videographer for a living cannot do a good job. But it takes experience to make a wedding video look really good.

You need to make sure that the elegant and important moments are captured in full. So ideally you should be capturing all or large parts of the ceremony and different parts of the reception as well. Things to consider to include are the cake cutting, the throwing of the bouquet and garter or other important moments. If you are one for intamacy think about adding in comments from the guests by having the videographer interview them for you.

You should avoid other brief but vital things that you need to annul during the devising of exceptional wedding dvds. You can make sure that the angles that you are being filmed at will make you look good, that the sound recorded is of a high standard so you will be able to hear what is being said during the vows etc, and that the editing between video sections is coherent . One thing that professional videographers use is to film much more footage than is necessary. Extra footage can be cut down to the best bits only.

If you follow these   these guidelines may not   necessarily mean that you will get an Oscar winning winning wedding video but it can ensure that you certainly don’t receive a disaster .

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