Bill McRea

Creating your very own product for the Internet audience and launching it the right way can turn out to be one of the most fulfilling and at the same time challenging experiences for a web entrepreneur. The most important element of any launched product is the execution of the initial launch. If you use a well crafted system for your launch there is no reason that you should not have great success. If you jump in headlong and don’t have a clue of what you are doing, you could find yourself disappointed. The biggest factor that can determine whether a launch will be successful or if it ends up flopping will be the amount of preparation and foundation work that is done to ensure ultimate success. This will be the key to whether you achieve the success that you want to. This article will examine some of the things that will go into the creation of a successful product launch, and also what steps you should make sure to include.

Once you launch a product you can not take it back, so if you get it wrong there is not much you can do about it. That is why it becomes really important that you take care of the vital elements right from the start. You will only be able to have a well run launch if you plan for all possible circumstances in advance. This will perfect your overall launch process and as well as give you the extra time you need to plan out things. This article will examine some of the principles that lead to good product launches and give you advice for how you can use the product launch as a spring board to future success. The most important day in any products life is the launch day. For this reason, you need to make sure that everything is planned out in detail. If you are neglectful during the planning stages of the process, you may find that things do not run smoothly at all as you move further into the process. No one wants to go through the hard work of developing a product only to see it fail at launch. In order to get the most from your planning, make sure to consider even the most minute of details, and test all of your contingency plans in advance. There have been many product roll-outs that have been marred by technical glitches, but you should really iron these issues out during the testing phase.

One of the techniques that many online marketers take advantage of is to have a small/mini launch before going for the big one. This smaller launch will allow you to see how the larger one may work and will also let you test the lynch pins of you plan to see that they work. This is usually accomplished best by mailing a select group of your subscribers. If you don’t get a favorable response, then you need to work on your product some more and see where it needs to be tweaked before the launch.

One of the methods that is commonly used throughout the industry is to have a massive affiliate network in place for launch day, but you may want to consider if this strategy is right for you. There is certainly some logic to the setup of having affiliates sell your product and create good sales numbers, but there are some other potent strategies you should think about. You may have a strong customer base already, with this the case you could sell your product exclusively to them for a short time, as a kind of reward for sticking with you.One month down the line, you might be open to the option of having affiliates bring you the sales. The key thing is to make sure that you are differing from the competition enough to get noticed.

If you fail to notify your potential customers of the launch day in advance you can ruin the entire launch. The best and the most effective way to do this is to send out an email to all your joint venture partners, your affiliates, your employees and your target market. In order to capture the attention of each person who receives it, your email must be effectively put together. There is a lot of work that will go into launching a new product successfully, but if you do a good job planning you can have a great launch experience. Some people have found their launch day to bring them the most profit, but they have also made tons of money for years afterward.

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Just Starting Up Your Business

In the middle of or starting up your own business .If you are, have you thought about the marketing plan for your business? You know, it really is too bad that a large number of business owners delay their marketing strategy until their business is up and running. Following this model could be a costly mistake. Even if your business hasn’t opened to the general public, you may want to begin exploring Internet marketing ideas, namely innovative Internet marketing ideas.

Innovative Internet Marketing Ideas

If you’re wondering why you should be trying to find innovative marketing strategies you’re not alone. Unfortunately, there are many folks who can’t understand exactly what the difference is between traditional Internet marketing strategies and innovative ones. You probably already know that innovative is a word that’s often used to describe something new. For more information logon to www.perpetual-traffic-generator.com
Innovative Internet marketing ideas are ideas that are relatively new, often just developed. As a new business owner, you can benefit immensely by finding, and putting to good use, innovative Internet marketing ideas. As a matter of fact, you may find that key element that gives you an edge over the rest of your competitors. This is critical when starting a new business.

Finding Innovative Internet Marketing Ideas

There are many business owners, specifically first time business owners, who don’t know how to go about finding those ideas. There are a number of different options to explore, but it may be best to use the Internet to your advantage. Using your computer to perform a standard Internet search, you can find resources that are just what you are looking for. These resources are the ones that will provide you with new and updated information on Internet marketing, including strategies and ideas that you may want to try.

Internet Search Ideas

You may want to use a standard Internet search. It may be best to search with the words innovative Internet marketing ideas,” or Internet marketing strategies.” Whichever search phrase you use, your results will likely produce a fairly large number of results. Some of those results are likely to be websites that offer business marketing tips and strategies. Generally, you’ll find that these websites are run by professionals or other business owners. The great thing about these types of websites is that the strategy in question has already been thoroughly tested and is working well. This is a great way to decide whether or not a particular idea is worth your time. If it worked for someone else, it might just work for you.

Internet Magazines and Journals

Your Internet search may also come up with online business magazines or online business journals. These excellent resources are just like printed ones, but they are digital instead. As a rule, business magazines come out on a monthly basis. Some are even published weekly so you’re sure to get the latest information. For more information logon to www.dropshipping-made-easy.com .This is great resource if you’re looking for relatively new Internet marketing ideas, that not many business owners have had the chance to try.

The Specialists

Your Internet search may even lead to websites of people who claim to be Internet marketing specialists. These folks are excellent if you want to market your business, but you don’t have the time to do it yourself. You’ll find that most Internet marketing specialists use the latest Internet marketing ideas and strategies. In fact, doing so is what keeps them one step above their own competition.

You can plainly see there’s a number of different ways the Internet can assist you locating innovative Internet marketing ideas. It’s up to you whether or not you choose to use those ideas. Happy hunting!

copyright 2009 by Willie Crawford

It’s no secret that the right videos, submitted to the right  places, can generate millions of views.

It’s no secret that the search engines love video and are constantly crawling video sharing sites. You can often get  a top 10 ranking for a keyword, using video, in under an hour.

Let’s look at some of the keys to getting some of that great traffic using videos.

One of the first things that you’ll notice is that in a lot of niches, tons of people are discovering video.  That means that you need to create and submit more videos, and you need to submit them to more places.  If you don’t used an automated submission service, that can be very tedious, and tie up your computer for hours on end.

As you prepare to create your videos, you need to begin by asking what is it that you want to accomplish. More specifically, what do you want your viewers to do after they finish watching a given video?

After you identify the goal of the video, you need to actually map it out on a “storyboard.”  What will be in each frame, and what will the audio say?

If your video is being created using a tool such as Camtasia (screen capture software) then you also want to script it. You don’t want to leave any element of your video to chance. You don’t want any little thing detracting from accomplishing your goal.

If you practice the script and are very familiar with it, even if you read it, it will sound natural to many viewers.

Speaking of sound, having high-quality audio is one of the most important elements of a good video. Having understandable audio, recorded at the right level is actually more important than the quality of the picture.

The way to get great sounding audio is to 1) use a quality microphone, and 2) don’t put the mike too close to your mouth. You also need to be in a quiet place when you make  the recording.

Those are some technical tips for creating a good video that will generate lots of traffic and perhaps even go viral.

Let’s look at one other slightly technical issue that you absolutely must consider.  Your video must target the right keywords. That is, the title and description that you enter at the video sharing sites must use terms that your ideal customers are using when searching for your topic.

It would probably be worthwhile to spend some time using a tool such as the Google AdWords External Tool to confirm EXACTLY what terms people are searching on related to your product or service.  You’ll find that free tool at:

https://adwords.google.com/select/KeywordToolExternal

While researching using the Google External Keyword Tool, look not only at the number of searches done each month on a term, but also at the competition. Often you can get an instant number-1 ranking for less competitive terms that can still send you a worthwhile amount of traffic – and these people are buyers actually looking for very specific brands, etc.  Those “long-tail keywords” are worth their weight in gold when you notice ones that your competitors haven’t.

In part-2 of this article, we’ll look at formatting and submitting your videos in a way that runs circles around your competitors. For now, start jotting down notes for a few videos that you will make and use in your website traffic generation efforts.

——————

Willie Crawford is a website traffic generation expert.
He often distributes content (articles, videos, podcasts,
and press releases) to generate highly targeted website
traffic.  To do that efficiently he uses the automated
submission service  at http://budurl.com/ddrz

Link popularity is a key element in the ranking algorithms for most search engines. The more quality web sites link to your site, the better your position will be in the search engines. There are a number of ways to improve the link popularity of your web site. Here a few strategies we use.

• Cross-link your sites
  • One way to improve your link popularity is to add a links between your own websites to less popular sites you own. It is important that the sites are not duplicates of each other and that both sites are related to each other. For example, guitarwarehouse.com links to guitar-playing-techniques.com  and vice versa. Both sites are different but they offer related content.
• Testimonials
  • Offer publishers or developers to provide a testimonial for their product. Most publishers will offer a free link from the testimonial
• Awards for you and other sites
  • You can submit your website awards to sites. These sites typically give you a link from their site. Search Google for “awards directory”   Sites like “Top 100  ____________ Sites” usually are available.
• Newsgroups and discussion forums
  • Post in newsgroups and discussion forums, add a signature file with a link to your web site. You can search for forums at Google. To find good discussion forums, just search Google for “forum directory ____________”.
• Provide a link exchange at your site
  • Offer a link directory on your web site which links to quality web sites with a similar topic. Your visitors will appreciate the links and provide incentive for other sites to link to your site. Add a links page to your web site for webmasters to exchange links.
• List your web site in the Yahoo directory
  • If you have a business web site should pay Yahoo for link in their directory US$299. The Yahoo directory is independent from Yahoo’s main search engine:
• List your website in DMOZ
  • If your web site is listed in the popular directory ODP, then your web site will have a good base for the link popularity. Google starts crawling web sites with the web sites listed in the ODP directory. The cost of the service is free.
• List your website at industry-specific directories.
  • A link at an industry specific directory is good for your website because it is a relevant link. Links from related pages are much better than links from unrelated pages.
• Write articles for article directories
  • Write articles about the topics that your website visitors are interested in. Other websites will link back to your article. You can also send your articles to article directories link ezinearticles.com. They offer articles to other websites. Your article should contain a link to your website so that other sites who publish your article will automatically link to you.

The notion of quantifying the costs for customers in order to illustrate how much money they are currently wasting or will be wasting if they do not do business with you is a key element in the process of getting a customer to buy from you. This sounds obvious but can be overlooked by many people attempting to trade with a customer.

This process allows someone not only to demonstrate how much money can be saved but also alleviates their concerns about spending money on one’s particular product or service.

Various areas may be addressed during this part of the process however it is not always easy to uncover where a customer’s money is being spent.

Getting customers to realize the value of one’s solution has to begin with asking the right questions; in order to do this one needs to identify the customer’s typical costs and then decide whether or not they could be reduced or eliminated through the use of one’s product or service.

A good example of this would be health care where outsourcing has become a hot topic, as well as with businesspeople and politicians.

There is a natural compulsion to use lower-wage workers abroad who have the same skills as those at home, although this brings with it the unexpected.

The pros of this are that savings will be made in direct costs and staff may be able to be eliminated from the payroll.

The cons are, depending on the industry, that the internet may go down, there will be a lack of rapport between the patient and doctor, there is a lack of accountability, and there would be no confidentiality.

Another good example of this is the construction industry.

Selling bricks is not all that exciting, but it is possible to quantify costs. For example, take someone who sells bricks to homeowners building new houses and construction companies creating new neighbourhoods.

It is very difficult to convince either of these parties to use bricks because they are more expensive than other building materials. However, presenting the argument in a different way changes the picture: Bricks hold heat better than other materials so in the long run costs will be saved on heating bills.  As opposed to rendering, which needs to be replaced after years of wear and tear, bricks last a lifetime Studies have shown that, everything being equal, a brick house will sell for fifteen per cent more than a house with rendering. For construction companies, bricks are easier to work with and easier to store than other materials.

In summary using this cost justification system, it is possible to translate the features of a product into considerable benefits and thus largely override the raw, up-front cost of the product; value can be imparted to a customer other than front line savings. However, it must be remembered that coming from the outside it is always easier to see and understand the concept and after all, it is their money that is being spent