Bill McRea

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Conversion marketing is the art and science of making the most of your website visitor’s experience on your website. When you use conversion marketing strategies you will find ways to get better results from the traffic you are already getting to your website.

Most people will visit your website only once, and most will not make a purchase on their first visit. If you can find a way to encourage more of your visitors to stay on your page longer, and interact with your content, your chances are better that they will return and eventually make a purchase.

In order to improve your website’s conversion rate you’ve got to know what it is today. There are a few ways to measure your website’s conversion rate. You can multiply the number of sales by the number of visitors and then multiply that by 100 and you’ll get your base conversion rate. There are some changes that you can make to your site that will result in a significant improvement to your conversion rate.

Let’s look at five tips that you can implement to make your website more effective:

1. Keep Testing

Use a website analytics tool such as Google Analytics to test your website’s efficiency. Which pages have the highest bounce rate? Are visitors abandoning your forms? Is your website working properly in all of the various browsers?

Then you can test other things such as landing page copy, buttons, images, etc. Virtually every element that the user interacts with on your site will have an impact on conversions.

2. Optimize your copy

Content is King. If your visitors are not responding as well to your copy as they could be, then you are losing money. Test your copy and make changes accordingly.

3.  Niche it down

Personalize your website content to appeal to your audience. Every market segment has different preferences. Show that you know what makes your prospective and current customers tick, by offering content that speaks their unique language.

4. Keep it clean, easy to find & error free

Make it a regular practice to clean up broken links on your site, provide site maps and intuitive navigation schemes, and search capabilities to make it easy on your visitors to find exactly what they need in as few clicks as possible.

5. Deliver content in flexible formats

Given the multi-media capabilities of the web you have the option of presenting your content in ways that your audience wants to consume it. Do they prefer video? Maybe they would rather listen to an audio than pore over an eBook. You might look into whether or not a mobile app would be helpful to your market.

As I said in the beginning of this article, never stop testing every possible element of your website. If you can find better ways to reach the visitors you already have and convert them at an even higher rate, your profits will increase without spending an additional dime on advertising.

For more information about conversion marketing and how to make the most of your website’s traffic, visit, http://mcreasite.com/blog to discover how to grow your online business today.

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Here are some Office management ideas of <a href=”http://123officecleaning.com”>new york office cleaning</a> company, 123 Office Cleaning.

Some home owners have houses that have under utilized basements. Basements usually work as the storage area for objects that are no longer used often. Putting away unused items in this storage areais fine, but have you ever considered converting the area into liveable space?

The expense of renting space for your company can be crippling. The burden of extra overhead makes some of us lean towards using our homes as our office but then we quickly realize that the many distractions hurt our productivity. So in this case we end up compromising on our budget or we risk our work  efficiency. Which brings us to your home basement. The basement is perfect b/c of the privacy that it offers.

Converting your home basement into an office area can be fun. First, you’ll be amazed at the $ saved by doing this. You could use that saved expenditures for other items. If you’re business is looking for more clients (and who isn’t), think about putting the extra $ into advertising and sales. Second, you save a lot on things like internet, utilities, and other double costs that your office would have incurred. .

Turning a basement into an office is not difficult. There are a few things to consider before planning the layout.   The size is the first thing to consider. The size of the basement will impact what can be done with the space. The next thing to look at is what type of shape the room is in. Leakage and electrical lines are most important as you dont want to risk your expensive electrical item down there. If there are leaks then waterproofing will be required.  

The <a href=”http://www.lighting.com/”>lighting</a> is another important factor. Not everyone has a good source of natural light to their basement. Look closely at the lighting needs and put in what you think is necesary. If the basement looks unfinished, then make it look welcoming by changing the flooring and brightening up the walls and decorations.

The next thing you’ll have to do is consider the furniture. If you want the cubicle feel, then go online and see if you can find one that fits your needs. Just pulling your leg. Who the heck wants a cube??  When shopping around for your mighty executive desk and other furniture items, consider buying them used from places like craigslist.

For other office tips, some good sites are <a href=”http://officecleaningusa.com”>Office Cleaning</a>  and <a href=”http://office-cleaning.webs.com/apps/links/”>Office Cleaning Resources</a>

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. Affiliate marketing is growing by leaps and bounds and it seems there is no stopping it. This form of marketing has become so vital for every business that without it a business is nothing less than dead. Affiliate marketing multiplies the internet presence of a business’s products or services in the market by encouraging other internet sites to promote them. It enhances the exposure of the products and services of a business, thus also improving the efficiency of its overall advertising costs.

A natural focus of any marketing initiative is to ensure that more and more number of surfers click onto a site and also become active buyers. There are various ways to promote your site through other online channels using affiliate marketing such as including banners that affiliates can display on their sites or developing email templates that can be sent by affiliates to the database of their users.

An affiliate works by way of developing traffic by taking care of the individual needs of each user and customizing their content to prospective customers’ requirements and expectations before facilitating delivery of a call into action through to your site. The interesting part is that customers that are diverted to your site have already made up their mind about what you are offering, and therefore are very likely to make a purchase. This way you get a pre-qualified customer, and all of you have to do is make a purchase bill. All this has been possible only because of affiliate marketing.

Contacts that are developed through affiliate marketing are very important because they are derived from places where your business would have not reached or would have reached after having to part with valuable time and money through conventional channels.

Now the big question is who should be hired to carry out affiliate marketing for your business and the answer is it should be the best in the industry. Logic applied here is simple. An affiliate that understands your needs and has a trusted and close relations with the major operators so that it is ideally placed to run is affiliate marketing services should be the one you should have

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There is no doubt that the Internet is a prime piece of business real estate that can be had by the masses. However, most people are intimidated by terms and acronyms used by technoheads who speak programming language as if it were the one they learned from the crib, so they never get started. Fortunately, for those who are determined to make it happen, there are amazing resources and tools out there that will make designing a website just about as easy as it is to write documents on Microsoft Word.

The tools available to build a website are incredible. But as you build a fantastic website to support your online business venture, you are going to want to make provisions to keep it current and updated as your business evolves. This is where the use of a quality content management system comes in.

There are many different content management systems available, but beware that there are sub standard, standard, quality, and high quality content management systems available. If this is your first go around in setting up an online business venture, it can be very easy to be seduced by clever marketing material and rock bottom costs to invest in some fairly sub standard content management systems.

When looking for content management systems, there are several things that you need to look for. This is by no means a comprehensive list, so it is imperative that you do your homework.

* Automated search engine pinging

Making sure that the sites you are sending information to actually exist and are ready to receive your information can be time consuming and confusing. Having an automated system is a must to maximize efficiency.

* A quality built-in autoresponder

A customer wants to know right away that the message or order has been received. An up-to-date message letting them know that received you received their order makes them feel reassured.

* The ability to create and send eMail series and eCourses

A customer who is considering making a purchase typically needs multiple exposures before making the decision to buy from you. In direct sales, they need an average of five personal exposures. In the Internet marketplace, they need to keep top of mind exposure, so when they are ready to buy, you will be the supplier that they think of first! The ability to deliver relevant, easy to read information to your customers and prospects may be key to your success on the Internet.

* The ability to set up multiple, controlled user accounts.

If you already are part of a larger company or if you intend to grow into something bigger than just a one-man show, you will want to give people who you hire to do contract work to add content to your website and different business associates who will have designated areas of the website to maintain. A quality content management system will help you to delegate work and then send it through a mandatory approval process before it goes live on your website.

The bottom line is that a solid content management system is one of the most essential tools you will need to generate a successful web presence. When choosing an excellent program remember that free isn’t always a great value and top dollar doesn’t always mean top quality. Do your due diligence and find a content management system that is right for you.

For more information about out quality content mananement system please visit:

http://mcreasite.com/ezcontent/

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LegalCreation.com Officially Made its Debut Last Month

“LegalCreation.com is the new hybrid standard in law firms combining easy to use technology with professional legal advice and knowledge allowing them to provide a full range of legal services for minimal cost,” says Kevin J Pratt: Attorney, CPA, Co-Founder of LegalCreation.com and Georgia State University Professor.

Atlanta, GA (PRWEB) September 19, 2007 — LegalCreation.com, a web accessed law office which facilitates providing legal services online at below market rates, officially made its debut last month.

“LegalCreation.com is the new hybrid standard in law firms combining easy to use technology with professional legal advice and knowledge allowing them to provide a full range of legal services for minimal cost,” says Kevin J Pratt: Attorney, CPA, Co-Founder of LegalCreation.com and Georgia State University Professor.

The fact that 50 percent of Americans choose not to hire a lawyer for some important legal matters suggests a more affordable option is needed…Our goal is to be the legal solutions provider of choice

LegalCreation.com allows you to request online the preparation of a wide range of legal services and documents which are typically filed with courts or government agencies–from Georgia LLC’s and Incorporations to Wills and living Wills, deeds, contracts, leases, and small claims — for about one-tenth the cost of what a traditional law firms would charge. Is this a statement meant to imply that most lawyers gouge their clients in fees? “No, it just means that some legal services, if done more efficiently, can be completed faster, more accurately, and at a fraction of the costs it takes a typical attorney or law firm with less experience. Efficiency is gained by allowing the initial contact with the attorney to occur via the internet.

“The fact that 50 percent of Americans choose not to hire a lawyer for some important legal matters suggests a more affordable option is needed…Our goal is to be the legal solutions provider of choice,” says Ladan Pratt: Co-Founder of LegalCreation.com.

The Clients of LegalCreation.com, a division of Kevin J. Pratt PC,’s have used its services to draw up wills for as little as $95 vs. the $650 and more you might pay a traditional attorney who charged you $220 an hour, or to incorporate their businesses for $195 plus state fees, compared to the estimated $1,369 a typical law firm might charge, again, using a typical attorney’s bill rate of $220-per-hour rate as an estimate. But money isn’t all that matters to LegalCreation.com clients; efficient services also matters. That’s what sold Richard O. he paid $495 for his 1031 Tax deferred exchange that he requested from his living room in 15 minutes. Not bad, considering he stands to defer taxes of over $45,000.00.

LegalCreation.com is an extremely helpful tool that gives all Americans the opportunity to leverage their rights and get what they legally deserve…at least that is the idea,” said Stefano Grossi Director of GrossiWeb an Atlanta web marketing firm, who redesigned the site from scratch three separate times to insure maximum simplicity, security, and accessibility for users.

It takes just a few minutes to complete the questions online. The responses provided will then be reviewed by an experienced attorney. The Georgia attorneys and staff will then draft the required documents and cause the required documents to be filed with the United States, State, or County, or delivered to the Client, as the particular matter requires.

If the attorney work product is to be sent to the client directly, it can be sent via Fed Ex, US mail, or E-mail, as they select. This in fact is the LegalCreation.com competitive edge, highlighted Pratt, referring to the fact that almost all online competitors are not attorneys, and Most attorneys are not yet delivering legal services via the internet.

As for the non-attorney companies which claim to provide legal documents without practicing law, most States have already stated that drafting documents for a fee, and creating Incorporations or a Limited Liability Company (LLC) for another person is practicing law. At Legalcreation.com “we want our users, our clients, to know that we have the authority, training, education, knowledge, license, and experience to provide the requested legal services correctly and efficiently, at a reasonable cost, period!”

“It was like filling out an application for work. It was just really easy. I went through the steps. It took me maybe about 10 minutes to fill it out. I sent it back to the attorneys at Legalcreation.com. It was really simple,” said new Georgia Incorporation business owner, and Legalcreation.com client Steve C., “and the best part was when I had a question they were only a friendly phone call away to help me complete the process.”

One nice thing about the LegalCreation.com service is that you don’t have to pay until you’re finished providing the information and have submitted the request. That means you can get the experience of trying it out for free. You can see how easy it is for free. Really, you point click, answer some questions, and you have an attorney, and entire law firm looking out for your rights and protecting your assets.

While LegalCreation.com is initially focusing on the Georgia legal services market, look for them to expand into more states in 2008. They currently have two offices in Atlanta for those of you who still prefer to do things the old fashioned way at a Bricks and Mortar Law Firms.

LegalCreation.com
Gwinnett County
3461 Lawrenceville-Suwanee Rd.
Suite D
Suwanee, GA 30024
(770)614-4811

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