Bill McRea

A sales letter is one of your most valuable tools when it comes to making sales online. Your sales letters are your silent sales force that will be working for you 24/7, so you want to make sure that they are as effective as they can be. Not everyone can afford to hire a high-priced copywriter to write their sales letters for them, but that doesn’t mean that you can’t have a sales letter for your website.

If you must write your own sales letters when you are first starting out making money online, there are tons of tools available to help you to craft an effective sales letter on your own without the services of a professional copywriter.

Here are five powerful tools that can help you create a sales letter when you have to do it yourself:

1. Sales letter templates

If you can follow directions and fill in the blanks, then using a sales letter template might be a good place to start. One of the benefits of using a sales letter template is that these templates come from professionally written sales letters that have been tested and proven to generate results. You tart with the template and add in your specific details for your product or service. Using a template helps make writing a sales letter much faster and easier.

2. Sales letter generators

These are push-button software programs that are similar to using a template, but the whole process is automated. The software comes with many different types of sales letters, snippets of sales copy that you can re-use, and several pre-written headlines, sub-headlines, guarantees, call to action and all of the other elements that go into an effective sales letter.

Sales letter generators will also help you insert the information for your payment processer to create your “Buy Now” button.

3. Sales letter plugins

If you are running a WordPress blog, there are several WordPress sales letter plugins available to help you create sales letters within your blog. Many of these plugins come with pre-formatted templates for landing pages, sales pages, and video squeeze pages. A good thing about using a sales page plugin is that you will end up with landing pages and sales letters in a design layout that has been tested and proven to create high conversions.

If you are running your own blog and you know how to install a plugin, then you can get started using these plug and play templates right away.

4. Graphics packages

You can’t ignore how important graphics are to how well your sales pages convert visitors to buyers. Using the right header image, the right bullets and buttons will all contribute to the overall look and feel of your sales page. You can buy complete graphics packages that contain headers, ‘buy now’ buttons, check marks, bullets, text snippets such as “Money Back Guarantee,” and several other graphic elements that will add just the right touch to your sales pages.

5. Sales Letter Examples

If you want to create professional looking sales pages, you should model them after the ones that have been written by successful copywriters. As you are online visiting other sales letters, begin to keep what pro copywriters call a “swipe file,” of sales pages that appeal to you and that you would like to model—not copy.

Try these tips and tools to help you to create a great sales page for your online business, and be sure to visit http://www.mcreasite.com/blog today.

Webinars, or online seminars, are a great format for selling digital information products and software. Webinars are also an effective format for generating leads for service providers, but one of the really cool things about a webinar is that you can actually use the webinar format to create an information product. Let’s take a look at some of the various types of products that you can sell using webinars.

Using webinars to sell information products

Webinars are an effective way to sell information products to a large number of people at one time. A webinar is a live event that you invite participants to attend. Webinar attendees register for the event by entering their name, email address, and in some case their telephone number. If you ask for a mobile phone number, then you can send them a text message reminder prior to the webinar starting.

A webinar in order for it to be an effective sales tool, can’t be just a long infomercial. If you are selling information products, you must deliver useful content that participants will be able to take action on and make use of even if they never buy a thing from you. When you provide value to your audience, answer their questions you increase the Know, like and trust factor that your audience wants to have before they are going to buy from you.

After you have delivered the valuable content that you promised to your attendees in exchange for their time and attention in considering your offer, then you can present the information product, or software to them. They are more likely to be receptive to your offer after they have seen your willingness to provide valuable content to them first.

When you are selling downloadable information products or software, make sure that you test everything before the webinar begins to make sure that all of the links lead to the correct download pages. Make sure that you will have support staff on hand in the event that there is a rush of orders and users who might need immediate assistance.

Selling services using webinars

To sell services using webinars you could format the presentation as an interview with an expert who is describing the details of the service, how attendees might attempt to do the service themselves, and then show how much money, time, energy and frustration they would save if they were to hire your company to perform the service for them.

Creating a product using webinars

To create an information product using a webinar, you would invite attendees to participate in the event where you will be teaching them how to do something, how a process works, how to use a piece of software, etc. You walk the participants through the process live on the webinar, answering questions and sharing lots of valuable tips and expertise.

After the webinar, you can then edit the program and save it as a presentation that you can then sell as an information product. You can package that presentation with other content on that topic, or as a standalone product.

You will see that the webinar format allows you to try lots of different ways to sell different kinds of products to different audiences. Experiment and see what works for you.

If you want to learn more tips and strategies for using webinars to grow your business, you are welcome to visit, http://mcreasite.com/blog to discover lots of different ways to make money online.

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Copywriting is an acquired skill that takes years of practice and study in order to get really good at it. That’s why good copywriters with a reputation that precedes them can demand such high rates for their work. If you want a slam-dunk, killer sales page for your flagship product, your best bet is to hire the best professional copywriter you can afford. But if you don’t have the budget to hire one of the big guns to crank out a long-form sales page for you, there is a basic formula that you can follow to write one yourself. Just understand that you can’t expect to demand the level of sales from your DIY sales letter as you could expect from one written and designed by a professional.

With that said, let’s take a look at some of the basic elements of a sales letter so that you can go about building one for yourself.

1. Headlines

The headline must grab and hold the reader’s attention drawing them in to the copy. The headline is so vital that it’s broken down into three parts:  1. The Pre-headline, 2. The main headline, and 3. The post, or sub-headline.

1. Introduction

This is where you further draw the reader in by telling them who you are and why they should be listening to you. You’ve got to come off like a genuine, authentic person worth knowing, liking and trusting.

1. What is the story?

Tell the story of the product. Connect with the reader through their pain points and show how you ‘get’ their problem. Explain the failings of other similar products, and then articulate how yours is their best choice.

1. Benefits

Use bullet points to show the benefits of your product. Come up with as many bullet points as possible to show all of the amazing benefits of your product.

1. Features

Show what they will be getting with the product.

1. Sell the value

Really emphasize the value of your product when compared to other similar products. Describe any bonuses and how they relate to or support the product.

1. Testimonials

This is where you share your social proof. Readers will see that other people like them have already tried this product and liked it enough to endorse it. Testimonials with pictures and real names are very effective in breaking down readers’ resistance.

1. Answer objections

Anticipate any objections that your readers might have and answer them here.

1. How to order

Ask for the order and explain how easy it is to buy your product.

1. Summary

Give a wrap-up of how awesome your product is, what an incredible value they are getting, and how foolish they would be to pass this up.  Create a sense of urgency to encourage them to act quickly.

Copywriting is a combination of art and science. It is a skill that you must practice in order to get good at it. You’ve got to test all of the elements of your sales page to see how changing specific elements impacts the conversion rate.

If you must write your own sales page, these are some of the most essential elements to include to create an effective sales page.

Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.

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Everyone is familiar with the Amazon website. No doubt about it, they are one of the most famous online shops on the planet. They might even be one of the most famous retailers full stop. But what do you associate with Amazon? Books, CDs, DVDs, consumer electronics and gadgets. I suppose these days the Amazon Kindle reader might be the first thing a lot of people associate with Amazon.

In fact Amazon offer an incredible range of items at their online retail outlet. You can buy all sorts of things for your home, hoovers, pots and pans, bed linen, tools, toys and games. You can download music and video directly and do away with the need to wait for a CD or DVD in the post. You can even shop for groceries on Amazon.

Which is all fascinating stuff of course – but what does it mean for you? If you’re interested in making money as an affiliate then the enormous range on offer at the Amazon store offers a tremendous opportunity for you. There’s bound to be something that will be of interest to your potential customers – all you have to do is get them to visit the Amazon website via one of your affiliate links and let Amazon do the selling for you.

Amazon is, of course, extremely good at getting people to buy goods online. It’s what they do for a living – and they are extremely good at it. Apart from all the very effective sales techniques that they have perfected – the free postage, the list of similar items that go well with your chosen goods, the informative e-mails whenever they’re running a special offer – they enjoy a very high level of both trust and brand recognition amongst the buying public. Combine the high trust levels for the Amazon brand with similar brand recognition and trust of the products on offer – Sony, Microsoft, Apple for example – and it will be easy for you to attain a high sales conversion rate.

Amazon’s affiliate program – or the Amazon Associate scheme to give it its official title – is one of the oldest in existence. That’s a good indication that they’re doing something right and that the scheme works well for both the company and the affiliates engaged in it. There’s no joining fee so there’s no financial risk to you. You do need your own website – but that can be just a free blogger blog if you like. Amazon will want to approve your blog or website. This is a very simple process. As long as you don’t have any racist, hate or “adult” themed content on your site, and as long as you don’t use the word Amazon in your web address, Amazon will more than likely approve your site. If there is some minor problem don’t worry – you can reapply as often as you like using a different blog or site.

The sign up process is fast, free and simple. You could be promoting items from the huge Amazon portfolio in just a few minutes time. So rather han spending all your time promoting e-books that very few people want, you could be selling real stuff to real people and making real money.

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