Bill McRea

One of the things people do to try and make some extra money during the recession is a home based business.  One type of home based business in particular really gets popular. That business is network marketing.During a bad economic time network marketing traditionally grows a lot during that period.Since a lot of people are trying it during this type of economy.Let’s examine the things that allows a person to be successful in network marketing.

One of the things you will observe just like any business is the fact some people will have success.But you will also be able to see most people will fail.  In network marketing it is no different. But the key to why people make it is not in the network marketing opportunities. No the key is found in another place.  And once a person figures out what that key is they can succeed as well.

The key is learning how to do mlm prospecting.In MLM what goal you should have is to try and grow a big team.  That team is where you are going to earn a residual income off of.  If you can show them how to duplicate what you are doing that is where the residual comes in.But that will not happen or anything else like that until a person can start recruiting.If they don’t know how to bring new people into the business, they will never be able to make residual.So until they are able to bring a person in, they really can wait on doing the other things.

Things like training or coaching won’t really matter.  Things like selling your product doesn’t matter.None of it reallly makes a difference until they know how to prospect.  Once again people have to stop looking at the top network marketing companies and focus on developing the skill of recruiting.Because once they learn that skill, they can do anything since they can recruit at will.It doesn’t make a difference what business they join.  They will be able to succeed.So the secret to it is recruiting.Learn that skill and success can be theirs.

hough times are tough with the economy right now, it’s easier and cheaper to keep an existing client than to get a new one. The key to growing revenue streams with existing or past clients is continuing to nurture those valuable relationships, says sales and marketing consultant Lenann McGookey Gardner of www.YouCanSell.com. Albuquerque, NM (Vocus/PRWEB ) June 26, 2008 — Though times are tough with the economy right now, it’s easier and cheaper to keep an existing client than to get a new one. The key to growing revenue streams with existing or past clients is continuing to nurture those valuable relationships, says sales and marketing consultant Lenann McGookey Gardner of www.YouCanSell.com.

Never believe your clients know everything you can do. They probably only think of you as doing what they have already purchased from you.

“In today’s competitive economy, you can be sure that your competitors are calling your clients. Your past clients may have left you already and you don’t know it,” says Gardner, author of Got Sales? The Complete Guide to Today’s Proven Methods for Selling Services. “If your clients aren’t calling you, make it your business to keep in touch with them.”

Gardner recommends contacting clients an absolute minimum of twice a year, preferably more often. Keep contacts warm by phone, email, snail mail, or – if you are located in the same town – in person over coffee, breakfast, or lunch. Some specific tactics for contacting existing or past clients include the following activities.

Forward or snail-mail article clips.
“Keep on the lookout for articles about the client or his or her company. When you see a story, send a link via email with a provocative subject line, or cut the article out and mail it along with a note of congratulations on ‘getting such great press.’ You can also send articles about their industry or new initiatives their competitors are undertaking, as a way of helping to keep them informed,” says Gardner. “If you’re snail-mailing your article, hand-write your notes on the article itself, so you will always get the credit for sending it.”

Send news of your company, but personalize it.
“News of new services you offer, or even old services that might be helpful specifically to a past client, is more likely to be read if it comes with a personal note from you. You can do this both in email and snail-mail,” says Gardner. “Never believe your clients know everything you can do. They probably only think of you as doing what they have already purchased from you.”

Enlighten the client without damaging the ego.
Gardner’s work focuses on sharing the latest research about what’s working in sales today, but sometimes she finds ancient advice can be very contemporary. She cites this passage from Clients for Life by Andrew Sobel and Jagdish Smith: “Princes like to be helped, but not surpassed. When you counsel someone, you should appear to be reminding him of something he had forgotten, not the light he was unable to see,” according to Baltasar Gracian, a 17th century Jesuit priest and advisor.

“Be careful, when you send information, that you’re saying in effect, ‘Here’s a reminder,’ not, ‘You are so stupid that you’ve forgotten to do this,’” explains Gardner. “Sometimes, you can suggest doing something that you know is likely to be on your client’s To-Do list, offer to take that job and complete it for him, freeing up his time.”

Focus on the human being, not your product.
“When you are reaching out to reconnect with a past client, use your time on the phone to focus on your client’s pain rather than the product or service you are offering. The more you focus on understanding what’s hurting him now, the more you’ll build trust, which is essential if he is to decide to work with you again,” says Gardner.

Lenann McGookey Gardner, a Harvard MBA and a past #1 worldwide sales rep at Xerox, offers keynote speeches on state-of-the-art selling and closing skills and executive and sales coaching for business success. Her book Got Sales? The Complete Guide to Today’s Proven Methods for Selling Services is the one guidebook highlighting all the latest research and data on what’s working now in contemporary selling. More information is available at www.YouCanSell.com.

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