Email Listbuilding: 7 Winning Strategies for Building Your Opt-in Email List
25. Oct, 2011 
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If you are just getting started with online marketing, or if you’ve been doing it for awhile and have not been focusing on building your email list, you might be someone who occasionally suffers from list envy. You know, the symptoms are that sinking feeling in the pit of your stomach when you realize exactly how much you are missing out on, and how much money you are leaving on the table because you do not have an email opt-in list.
The purpose of this article is to give you some ideas and strategies that you can put into action right away to start building your email list. When it comes to building your email list there is lots of advice swirling around out there. Some might think its important to keep building your list bigger and bigger, however, it’s not so much the number of subscribers that you have it’s the relationship you have with those subscribers. It’s far more advantageous to have a smaller, more responsive list, than a massive list of people who don’t open your emails.
Let’s get started with the ten strategies for plumping up your list with more subscribers so that you can begin the process of nurturing a mutually beneficial relationship with them.
1. Participate in Giveaway events
Internet marketing give away events are a great opportunity for you to gain targeted subscribers to your email list. Make sure that the gift that you are giving away has real value, make sure it’s unique and that it contains link information inside of it so that when subscribers share it they will be able to find their way back to your site.
2. Share ebooks at free ebook directories
Write up a short ebook that is full of valuable, useful information about your niche or industry. Answer your audience’s burning questions, give them actionable information that will entice them to come to your website to get more where that came from. List the ebook on a free ebook directory and require a name and email address before visitors can download the book.
3. Host a webinar of teleseminar
Choose a hot topic in your industry and host a free webinar or teleseminar where you share lots of useful content that helps to create demand for your paid products and services. Require a name and email address when they sign up for the event, and make sure that you inform them that they are also being added to your email list.
4. Use a ‘pop-up’ opt-in box that appears when users first land on your site.
You might want to test this and see what kind of results you get because it varies by audience.
5. Place opt-in boxes around your website
Make sure that your opt-in box is not hidden. Place a few in different places on the pages of your site so that people can easily subscribe.
6. Use an ‘Invite-a-Friend’ script
When a visitor subscribes to your email list, provide a form that they can fill out and send an email t their friends recommending that they sign up for your email list, too.
7. Just ask!
Be sure to ask your readers to sign up for your email list. As a call to action, ask readers to take a minute to sign up for your email newsletter so that they can stay informed about what’s going on with your business.
Pick one of these strategies and try it out and see if you don’t get more subscribers to your opt-in list.
For more information about email marketing, visit http://mcreasite.com/blog where you will learn about how to grow your business online today.
