Bill McRea

SEO Overview

There are a number of things we can do to improve our rankings on the search engines .  Generally speaking, it’s the combination of the various things we do that make the difference.  That being said , if you have a more complex search, you could be number one next week.  For example, I just Googled “ pittsburgh clogged toilet ” and there wasn’t a single hit.  Just putting that text on your website pretty much guarantees that you’ll get on Google Page 1 – esp. if the user types that exact term with quotation marks around it.  If you perform a search with quotation marks around it, Google looks for an exact match for everything between the quotation marks.

Domain Name

If you are starting a brand new site, consider a domain that is related to your top terms.  For our example, if you can get www.pittsbugh-therapists.com , that’s a good thing.  If you can’t, you can still do variations, like www.my-pittsburgh-attorneys.com . I don’t believe Google cares if you are .com .net .biz or .whatever.  I’ve researched whether having dashes in your domain name makes a difference, and have seen arguments pro and con.  Having dashes seems to be working just fine for us.

Keyword Density (also known as keyword saturation)

One of the most important things you can do is to saturate your visible text with keywords.  What does this mean?  Suppose I have 100 words on my website, and one of them is “therapist.”  That gives me a keyword density of 1% – one out of 100.  If the word “therapist” appears four times, I have a keyword density of 4%.  That’s a lot better.

Google is pretty smart, so you want to do things that are ethical and legitimate.  If you can work the word therapist into your text a bunch of times, that’s fine.  But don’t just put “therapist, therapist, therapist, therapist, therapist” in a row on your website.  Google will ding you and you’ll get less, not more, points. 

Also, don’t try cute stuff like putting white text on a white background.  Google is hip to this trick and will ding you again.

Keyword Prominence

Another aspect of on-site SEO is keyword prominence.  This is how close to the top of the page your keywords appear.  Google typically assumes that the words closer to the top of the page are more important.

by: Pittsburgh SEO : Pittsburgh branding

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In order to make sales online, you need to receive targeted website traffic. While all traffic can potentially lead to sales, it’s targeted website traffic that will bring you the most money. If you’re selling musical instruments, for instance, then your targeted traffic ought to be people interested in making music.

There are many ways to get targeted website traffic. Some will cost you money while others are for free. All you need is a good strategy, a positive attitude, determination, and maybe even a bit of patience. Whether you plan on getting your targeted website traffic to come in through search engines, links from other websites, article marketing, social networking, etc., you need to develop a strategy and stick with it.

If you have enough money to spare, then you can buy advertising space on a site similar to yours, but more popular. The investment can well be worth it, especially if the site has a page ranking of at least five or six. Not only will your ad be seen by many people, but they will be targeted. Having your page linked to a similar website with a higher page rank than your own will also increase yours.

If you want to develop your site with search engine optimization, then prepare for some hard work. Article writing and SEO go well together. You need to write several articles a week with keyword density at around 2% – 4%. Make sure all of your articles are well written and interesting. While you’re at it, you should add a lot of good metatags to your website as well. If you’re uncertain about what keywords to use, there are plenty of SEO professionals that will help you.

One great, fun, and free way to get targeted website traffic is by becoming involved with social networking. Many social media sites, such as YouTube, MySpace, Facebook, Twitter, and Stumbled Upon are great places for webmasters to interact with potential customers. If you create an interesting profile and make updates to it daily, you can meet a lot of people with similar interests. You’d be surprised at the number of webmasters receiving targeted website traffic daily through these websites.

While you’re at it, join forums about your niche. Interact with others and put in your two cents about everything. You can have your website as your signature. There’s no need to outright spam; you can get targeted website traffic by just proving your worth as an expert. People will read your posts, find them interesting, and decide to visit your website.

And one of the ways to get targeted website traffic fast is to use pay per click marketing. Just be careful and be sure to study up on the ppc marketing methods before jumping in full steam. There have been many, myself included, that have lost quite a bit of money by jumping in too fast. However, don’t let that discourage you because when used correctly, ppc’s can bring you a lot of targeted traffic fast.

These are some of the most popular strategies for getting targeted website traffic. Choose at least two or three of these methods and stick with them. Don’t give up. Spend at least an hour or two a day working with these methods, and you will receive all the targeted website traffic you need!

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