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What is the Best Video Player for Video Marketing?

You know that Video marketing is sizzling hot and you are ready to jump in with both feet, but you are clear on the fact that the youtube.com player is not very professional looking and not customizable. You really want to be able to control who has access to your video and you’d really love a nice, slick player that you can brand, customize, remove the controls on if you choose to, and that works in a dependable way without a lot of advanced technical knowledge required to set it up.

In this article we will compare the features of two video players so that you can choose the one that suits your preferences for video marketing.

  1. EZS3.com

The EZS3 player is a combination video player and a service that makes using your Amazon S3 account much simpler. In fact, without a service such as EZS3, you might not be able to figure out how to navigate your Amazon S3 hosting account.

EZS3 provides an easy interface that allows you to drag and drop files when you want to upload and download; it allows you to easily create folders to organize your files. Because it is a cloud storage solution, you don’t have to download any software to your PC.

With EZS3 you can control who views your videos, and the analytics package allows you to see who is embedding your videos.

  1. EasyVideoPlayer2

Designed with video marketers in mind, Easyvideoplayer lets you embed a “buy now” button inside your videos, you can add an opt-in form, which lets viewers become subscribers to your email list, gives you analytics and the ability to split test your videos so you always know which one is the most effective.

For those who are running a WordPress blog, Easyvideoplayer has a plugin that makes it even easier to use.

With Easyvideoplayer you can also secure your videos against theft and add clickable overlays to your video presentations.

Each of these players works well with Amazon S3 hosting, which is a very popular, affordable solution for hosting your files for video marketing.

So, you see each player has its own features, and some will appeal to you and others won’t. Depending on your situation you will choose the one that best suits your needs. Ask around in your network and see what your colleagues have to say about the video players they use for video marketing. Test a couple of these solutions out to see which you like best and which performs to your satisfaction.

Video marketing is a lot of fun and it’s getting easier and easier to set it up and have videos streaming on your site drawing tons of traffic, boosting conversions and educating and entertaining your audience while you generate lots of sales.

Video sales letters convert like crazy. Discover how to set them up at the click of a button. Visit, http://mcreasite.com/VideoPlayer, and find out how this software also helps you build an automated email list quickly and easily.

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Ad Tracking – How to Make The Most Of Analytics And Statistics

Now that you’ve got your site up, you only love that rush of traffic you’ve been getting so far. Your marketing plan looks very effective with your hits increasing consistently. Now you think you’ve hit it bull’s eye with your infallible marketing strategies and dependable tracking software. The question is, is all that traffic helpful? Regrettably, maybe not. That’s because not all traffic will give you sales. The kind of traffic you need is the one that converts to a sale and to build up on this, you need to differentiate between good traffic and bad traffic using your statistics and a web traffic analyzer. Telling good from bad traffic begins with visitor tracking or hit counters. An ad tracking software or service will bring you more information than this such as where your visitors are located, which web pages they frequent, the length of their visit and the forms and images they download. If you know how important analyzing your traffic is, you’ll value all this information that will be made obtainable when you track your ads. For instance, knowing where your visitors are will give you an idea how to effectively customize your services. If you’re getting very little traffic from your international or out-of-town clients, you might want to lower your shipment rates to make them more interested. In terms of Internet marketing, knowing from which search engine your visitors are will give you an idea how to adjust your strategies to improve your ranking on the search engine where you’re currently not that flourishing. If you know which pages are viewed the least, you can improve their design or add more engaging content to make them perform better. If you home page rarely gets clicked, which means you barely get visitors to check out the rest of your site, then it’s clearly not doing its job. Consequently, good traffic is traffic that converts into a sale while bad traffic is that which does not bring anything that the site or company it stands for can take advantage from. It doesn’t mean, on the other hand, that a visit that does not convert into a sale is automatically bad. One thing that may be considered is whether a visitor is there for the first time or for a certain number of times. If a first visit does not result in a sale and is not repeated, then it’s almost certainly bad traffic. But if a visitor has been in and out of the site without necessarily purchasing anything, it could be that he is still considering his options. This traffic obviously has good potential for turning into a sale and could, therefore, be considered good. Get to know your website statistics and invest in website optimization to boost your business performance.

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