Bill McRea

If you create your own information products to sell online, you must have a sales letter landing page that you will send targeted traffic to, but creating a sales page can be a painful process if you do not know what you are doing. Your sales page will be your 24/7 sales force, so it is vital that you create one that is attractive, effective and tells the story that will lead your prospects to making a purchase.

Now, with the OptimizePress WordPress theme for Internet marketers it’s like having you own website design team on tap for you. This theme has taken the pain out of creating landing pages and sales letters by providing tested and proven designs that you can add your compelling copy to in order to attract your ideal customers.

When you are preparing to set up your sales page, these are some of the elements that you want to make sure to include:

Headline

The headline can contain three main elements:

1. Pre-headline
2. Main headline
3. Sub-headline

Introduction

This is where you introduce the product, share your credibility, and why they should purchase this product from you.

Benefits/Product Specifications

It’s been said that you should sell the sizzle not the steak. Cover the benefits that the product provides. Answer what pain this product alleviates or what problem it solves better than anything else available.

Graphics

Pictures and graphic images of the product help the prospect begin to form an image in their mind of having that product.

Testimonials

Testimonials provide social proof. When people are considering making a purchase they want to know what other people who have already made a purchase think of the product and what kind of experience or results they had.

Build up on the value

This is where you talk about the value of the product making it sound appealing to the prospective buyer.

Order button

Include more than one order button that makes it easy for your customers to click on it and buy your product.

Conclusion/Summary

Do a brief wrap/up or summary letting them know what they are going to get, how smart they are for choosing to purchase and how their lives will be better when they do.

Once you have pulled all of those elements together, OptimizePress makes it simple to format your landing page content by utilizing shortcodes. You can use the design elements within each template to craft professional looking pages quickly than you ever thought possible. There is a selection of 20 different color schemes and 5 different fonts to choose from. You will feel like a pro when you see how good your sales pages look.

One of the hottest elements in sales page conversion these days is video. Video can be a powerful way to draw people in and get them emotionally involved with your product. OptimizePress makes adding video to your sales page easy, and you can  utilize a delayed call to action button that shows up exactly when you want it to in order to optimize conversions.

When it comes down to it, what you want is sales pages that convert visitors into buyers, and Optimize Press is designed to deliver those results to you as simply as possible. For much more information about how you can maximize your Internet Marketing success, visit, http://imsafelink.com/OptimizePress-article today.

Traffic equals money for the serious online entrepreneur, and Contest Burner is a fast, fun way to generate lots of high quality, free traffic to your site with little effort on your part.

You see, when you create a contest on your website using the Contest burner software with lots of fun prizes that your visitors really want, you are creating an incentive for your regular visitors to become brand ambassadors for you.

Your visitors will Tweet your blog posts to their followers on Twitter, they will share them with their Facebook friends in a status update, or a post on their fan page on Facebook, or even post it as an update on their LinkedIn profile. Other ways your visitors will be spreading the word about your site include creating original YouTube videos talking about you and your products and services, articles raving about your site and even press releases submitted on your behalf.

Each of these activities will garner points for your visitors, so the more they share your content the more points they will earn towards becoming the winner of your contest. One of the great things about all of these mentions of your site around the Internet is that they are being made by other people, not you. That is the perfect recipe for credible social proof, which has a powerful impact on improving conversion rates on your website.

When a prospective visitor sees your content being shared far and wide and they follow the link to your blog to find out more, they have already had an initial taste of what they hope to find on your website. Seeing all of the comments left by other visitors and the mentions in social media circles certainly raises your credibility level with those who are encountering your site for the first time.  In their minds, if this many people are sharing your content and writing about your site and your products, then you must be the real deal.

If you are launching a new book, course or information product, running a contest is an effective way to generate the buzz you need to encourage people to buy your products. The contest will definitely have your visitors talking you up and spreading the word.

But one thing that should be obvious in this whole plan is that you’ve got to be sure to have ‘buzz-worthy’ content, products and services. Make sure that your site has a consistent flow of excellent content that your visitors will find value in and so be happy to share with their network.

Another positive side-effect of all of this activity is that you will build a bigger, more responsive email list. It is up to you to not drop the ball and continue to cultivate a trusting relationship with them so that they will want to stick around and see what other exciting things you’ve got coming up on your website.

Tired of spending a ton of money and time trying to generate traffic and subscribers? Try contest burner. Check out, http://mcreasite.com/ContestBurner, and start building buzz for your blog today.

How effective is off-page SEO when you want your website to rank high in the search engines and generate a lot of free traffic? Off-page SEO strategies, which is basically link building activities, are the best way to achieve the above objectives. In this article we are going to explore five strategies for improving your website’s off-page Search Engine Optimization.

1. Article Marketing

This is a tried and true proven strategy for building quality, targeted links to your website. One of the keys to successful article marketing is keyword optimizing your articles. Take the time to do your research and use the best keywords that your target market is typing in to the search engines to find your content. Another factor to consider is using keyword anchor text in the resource box. Article directories give you a link or two back to your website. Use them both as anchor text links.

Another important factor in article marketing is your content. Write about evergreen topics that will still be relevant two years from now because that content will be around for a long time providing links and traffic to your website.

2. Press Release Submission

Developing a regular schedule of submitting press releases is an effective way to generate a ton of backlinks from high PR websites. This will generate lots of traffic to your website and help boost your off-page SEO. If your press release is on a news-worthy topic, you could even attract media attention which could boost your credibility and authority sky high.

3. Social Bookmarking

Creating profiles on the various social bookmarking sites and then submitting your URLs when you publish fresh content it an effective way to generate lots of backlinks to your website. You can save a lot of time and effort by using services such as socialposter.com, which allows you to post to dozens of social bookmarking sites at once. Ping.fm is another service that allows you to do the same thing. When you post your content to social bookmarking sites you not only gain inbound links from high page rank sites, but you also gain favorable exposure to new human readers who might click through and visit your site.

4. Blogging

Blogs are all about links—both inbound and outbound links. Build a blog that is focused around specific keywords related to your topic, link to the other top blogs in your niche, comment on those blogs, do guest blog post gigs with the top blogs and consistently publish quality content and this will skyrocket your search engine optimization.

5. Forum posting

Share your valuable knowledge and insight in forums on your topic. Include a link back to your website in the signature, and every time you post you’ll be creating a fresh, inbound link to your site. But, there are other, additional benefits that come from participating in the forums. You are increasing your exposure in your niche with your target audience. Becoming known as someone who is knowledgeable and helpful will only benefit you in the long run.

There are many other methods for enhancing your website’s off-page search engine optimization, but focus in on these and see if they don’t have a measurable impact on the quality and quantity of your traffic and provide a nice boost to your site’s SEO.

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Unless you’ve been hiding under a rock lately, you’ve probably seen some of the high production value sales videos that some of the big Internet marketers have been using lately. I bet you’ve looked at those videos and wondered how complicated it must have been to pull something like that off?

Well, the purpose of this article is to reveal the fact that using video on a sales letter is really not that difficult. If you take action on what you learn here you will no longer be intimidated at the thought of popping a video into your own sales letters so you can take advantage of the fantastic conversion rates and credibility boost that video provides.

So, let’s take a look at what’s involved with using video in a sales letter. The first thing you’ll need is a place to host the video files. If you’re thinking youtube.com let me dissuade you right away. Yes, youtube.com is free, but the limitations that go along with hosting on youtube.com disqualify it from consideration for professional video.

The best solution for hosting video for sales letters is Amazon S3. It is cost effective because you only pay for the bandwidth that you use, there are no setup fees and you can also use it as a backup online storage services for all of your online data.

There are other options including viddler.com, which does have a free version, but that includes advertising, which is really not an option for a professional video presentation.

After you have chosen your video hosting platform you’ll need to select a video player.  Some of the options available include Flowplayer, which has a free version, but it includes a flowplayer watermark in the first few seconds on the free version of the open source software. Flowplayer supports several streaming technologies such as .mp4 and .flv file types. You can customize the player, add captions in your video along with several other features.

Amazon S3 is free to setup and they only charge you for the bandwidth that you use, but it is not simple to set up and use.

There are a couple of options that can help simplify hosting videos for your sales pages and they are EZS3.com, and EasyVideoPlayer.com.

EZS3 allows you to easily upload and download files in an easy drag and drop operation. If you’ve used ftp software, this will feel familiar. Since it’s a cloud based service you don’t need to install any software on your computer. EZS3 allows you to customize your video player and control access to your videos.

Easyvideoplayer works with Amazon S3 to ensure that your videos load quickly, it provides detailed video Marketing analytics, allows you to redirect viewers to another website or to your shopping cart when the video is finished playing, and allows you to embed an opt-in form to your videos.

With Amazon S3 hosting and the player of your choice, using video in sales letters just got incredibly simple to do.

Looking for a piece of software that takes all of the hassle out of creating video sales pages? You’ve found it here. Visit, http://mcreasite.com/VideoPlayer, to discover how you can build an email list on autopilot and start making money online right away.

You have been hearing a lot about how popular video Marketing has become and now you’re ready to take the plunge and give it a try but you want to know what the most effective strategies are for getting the most from video marketing. Well, hang on and keep reading because you’re about to learn three hot tips for more effective marketing using Internet video.

1. Video testimonials from your customers

Video testimonials from happy customers with specific points about what they liked, or gained can have a powerful impact on conversions. When a new visitor hits your page, you’ve got to find a way to break through their initial hesitation and distrust. If they see videos featuring people just like them who have purchased your product or service and had good results they will be more likely to be willing to give it a try.

2. Person on the street encounters

Candid, unrehearsed videos of ‘average’ people talking about your product or service is also a powerful persuader. These types of videos can very effectively get your message across in an engaging and entertaining way while at the same time providing solid social proof that lends more credibility to your business.

3. Product/service reviews

There are a ton of questions in the mind of your prospective customers. Providing video reviews that answer a lot of those questions will help them become better informed about your products and services, and when it’s a third party review it’s that much more credible to the viewer.

4. Include annotations in your videos

Annotations placed at strategic intervals in the video help anchor the viewers’ attention and underscore what the person in the video is saying. Putting the call to action and the URL in an annotation is a powerful technique because now the viewer is both hearing it and seeing it at the same time.

5. Don’t forget a compelling call to action

Direct your viewer as to what their next best action should be after watching your video. Tell them what to do and more than likely they will do it. A strong call to action makes the video more effective.

People are drawn to Internet video because it engages so many of their senses. Appeal to their senses in your videos. Use evocative images. Make your videos both fun and educational, and if you can sneak in the educational part without sounding pedantic that’s even better. Most people enjoy learning new things, but making it fun will really draw them in to your content and possible make it more likely that they will share your video with their friends.

Take action on these tips to make your video marketing more effective, and don’t forget to have a little fun while you are doing it.

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