Bill McRea

Every business needs leads—qualified leads in order to stay in business. As an online business and information product publisher, you are looking for business opportunity or ‘biz-op’ leads, which are people who have expressed an interest in finding a business opportunity.

Lead generation is a very competitive space on the Internet right now. You know that this is true if you have ever been in the position of buying leads. In this article we are going to explore a strategy that you can use to generate your own biz-op leads using affiliate networks. This is a method that requires a few steps, but if you are willing to put in the effort you will reap the rewards.

What is an affiliate network?

An affiliate network is simply the matchmaker of sorts between affiliate marketers and merchants who offer affiliate programs. They help affiliate marketers find the best programs to promote to their audience, and they help the merchants find the best audience for their programs.

In an affiliate arrangement, the affiliate earns a specified percentage of the sales price of the product that the affiliate’s leads purchase using their link. CPA networks offer CPA, CPM and CPC-based marketing programs.

CPA works by affiliates generating leads. The affiliate attracts visitors to their website who are already searching for what they have to offer. The affiliate makes money when the visitor clicks on an offer that appeals to them and takes the desired action (the “A” in CPA). This action can be anything from putting in their name and email address, to signing up for a free trial membership.

Creating the offer

The first step is to create an offer for, “how to make money online,” and then pay your affiliates $1.50- $2.50 for each lead they send to you. You can market this offer using an affiliate network.

Here are some examples of affiliate networks:

• Clickbank
• Click2Sell
• Commission Junction
• Share a Sale
• ClickBooth

Creating a sales funnel

The next step is to create a sales funnel that will generate the income needed so you do not lose money on the incoming leads. This is called a “Self Liquidating” lead source. Self liquidating leads simply means that you generate leads that cost you some amount of money, but then you quickly turn around and turn an immediate profit from those leads.

Inside Tip:

Be aware that as with any other business model, there is the problem of fraud. There are less than scrupulous affiliates who try to cheat the networks by generating fake leads. There is a platform called Direct Track, which is an affiliate marketing and tracking platform that has a focus on affiliate fraud prevention.

In the end, your goal is to generate a sizzling hot list of people who are already searching for what you have to offer—information about how they can make money online—and keep them on your list so that you can create a community of biz-op seekers and present them with offers that provide them with what they are searching for and make you money.

Are you ready to learn more about generating biz-op leads and other online marketing topics? Visit, http://www.mcreasite.com/blog, where you will find tons of tips and resources for making money online and having some fun in the process.

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Your website’s conversion rate is the percentage of visitors who visit your site and take the action that you want them to take whether that is to sign up for an email list, leave a comment or make a purchase. Conversion rate is different from things such as SEO or PPC where you can get a better return for your money if you just spend more. In many respects, improving your website’s conversion rate won’t actually cost you much money at all, but it does take some thoughtful planning and creativity in order to generate greater results from the traffic you are already getting.

Conversion tracking is all about analyzing exactly where your website’s traffic is coming from, and figuring out what visitors are doing when they land on your site so that you can make improvements where necessary to increase your conversion rate.

Conversion tracking can be accomplished by the use of analytics software that analyzes a whole host of factors on your site including which search engines they are coming from, referring websites, what country, and which keywords they type into the search engine to find your site. But analytics software can also track the actions that your visitors take when they land on your site such as the bounce rate, which is how many visitors click away as soon as they land on your site, how long they stay on your site, how many pages they visit, and how many take the desired action that you want them to take.

Because conversion tracking is so critical to your website’s success, there are several website analytics solutions out there that can help you make the most of the traffic that you are getting and make your website more efficient and user-friendly. Here are just a few of the conversion tracking products available:

Google Analytics:

Just a few years ago you would have had to pay thousands of dollars per month for the kind of in-depth website analytics that you can now get for free with Google Analytics.  You can look at simple graphs and charts, or drill down and analyze trends.  You can set goals to track conversions and create all kinds of custom reports.

Clicky

Clicky bills itself as the easiest web analytics service. Designe for single website owners, Clicky has a user-friendly dashboard that integrates with other online services such as Twitter and Feedburner, and it has its own URL shortening service with real time analytics.

Woopra

Woopra is another website analytics service that allows you to watch visitors live as they move through your website, and you can monitor multiple websites simultaneously in tabbed windows.

Conversion tracking is the most important component in your online business because you may be getting a truckload of visitors to your site, but if you have no idea where they are coming from, or what they are doing on your site, then you don’t know what is working and what is not working. It’s been said that you can’t improve what you don’t measure. Conversion tracking helps you to discover what is working, and fix what is not working so that you can constantly improve your website’s results.

For more information about conversion tracking and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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Anyone with more than a passing interest in Internet marketing quickly becomes familiar with the acronym, CPC, which means cost per click. CPC and CPM are the prevalent revenue models for media buying online, and EPC is related to the realm of affiliate marketing. For those who are new to these revenue models, we’ll take a basic look at each one describing What they mean and what the differences are between them within the online marketing space.

What is CPC?

CPC means cost per click, and this revenue model is used to price many of the PPC or pay per click advertising models such as Google’s AdWords or Bing and Yahoo!’s Microsoft Ad Network. As the name implies, advertisers place ads in search engine results pages, or within a content network, but they only pay when a visitor actually clicks on the ad.

When tracking and testing mechanisms are put into place, CPC marketing can yield lots of data that can help marketers choose the most effective keywords,  and landing pages.

What is CPM?

CPM means cost per thousand (mille) impressions, which are page loads of an online advertisement. The CPM model is more advantageous when you are dealing with high traffic sites because you are banking on the fact that a certain number of people per thousand will click on your ad. On the right website with a steady flow of targeted traffic the CPM model can be quite effective.

What is EPC?

EPC which is short for average Earnings per 100 clicks, is a term used within the realm of affiliate marketing. It is used to measure the average earnings within a 7 day period that an affiliate can expect to earn for every 100 clicks that they are able to generate. This calculation can be helpful to affiliates when they are seeking out new products to promote.

Commission Junction, which is a popular affiliate network says the following about EPC: “EPC is an exclusive metric of the CJ Marketplace given for publishers, advertisers, and individual ads, and is a relative rating that illustrates the ability to convert clicks into commissions.”

CPC is the most effective pricing model for smaller advertisers looking to buy guaranteed traffic for their websites. EPC is a different kind of metric, that is actually limited to the world of online affiliate marketing .

At the end of the day, the most important metric in all of this is your website’s conversion rate, which can be expressed as its ability to convert visitors into customers, or getting visitors who land on your site to take a desired action such as subscribe to your email list or RSS feed. So the conversion rate is the percentage of visitors who take the action that you want them to take on your website.

When you are first starting out it is important to arm yourself with enough knowledge to get started taking forward action. Don’t wait until you feel like you know enough because that day will most likely never come due to the constantly changing nature of online marketing.

When you are ready to learn more about CPC, CPM, EPC and those other confusing acronyms  related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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Media buying, according to Wikipedia, is, “. . .the procurement of the best possible placement and price of a piece of Media real-estate within any given media.”  Given the massive scope of the media buying industry, which includes TV, radio, print and Internet, for the purposes of this article we are going to narrow our focus to online media buying with the goal of helping you, to get out from under Google’s thumb.

To simplify things at the outset, media buying is any form of paid online advertising. As soon as you start talking about the Internet and advertising in the same sentence, more than likely the discussion is going to begin to center around Google. They might be a major player, but, as veteran media buyer Scott Rewick says, “Google doesn’t own the Internet.” So, media buying is all about discovering and using the thousands of other advertising venues outside of the realm of Google so that you can get your product in front of as many buyers as possible.

Media buying involves working with the following traffic resources:

Ad networks

These are aggregators of media real estate that have benefits both for publishers and for the advertisers looking to purchase ad space in bulk.

Social Networks

Facebook’s 500 million members with profiles that are full of demographic information makes ad targeting so efficient.

Search Engine Marketing

Yes, there are PPC opportunities outside of Google that can send targeted traffic to your websites and your offers.

Mobile Marketing

With the explosion in popularity of smart mobile phones and tablets such as the iPad, mobile marketing is expanding quickly.

Email Marketing

Email marketing is still incredibly effective, and with the rise of such programs as Groupon, and other hyper-local  email marketing sites there are huge opportunities for ad buys in this space.

When it comes to paying for media buys, you will hear several acronyms being tossed around such as, CPC, CPM, and CPA. Here’s what those terms mean:

CPC: Cost per click. This is fairly self-explanatory. You only pay when a consumer clicks on your ad.

CPM: Cost per thousand.  This means that you will pay x amount of money for every thousand impressions your ad receives.

CPA: Cost per action. With CPA, advertisers state what they are willing to pay to get consumers to take a specific action such as filling out and submitting a form, or registering for a program.

If you have been focusing your energy on SEO to get free, organic traffic to your website, you have been bending over backwards to please a fickle taskmaster who can shut you down in the blink of an eye.  With media buying you are working with guaranteed traffic not putting all of your eggs in one fragile basket.

You can learn all that you need to know about being an effective media buyer for free by doing your research online reading the blogs and hanging out in the forums. There are so many myths associated with media buying, but the truth is that it’s a low risk, high reward activity, and you can get started for less than you think and scale upwards as you learn more.

To learn more about media buying and other Internet marketing topics, be sure to visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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When it comes to making money online the newbie can easily get overwhelmed with all of the jargon, and the technical aspects of setting up a website, but the beauty of getting started with Adsense and WordPress is that they are both free and easy to use. Inside of a day (after your Adsense account gets approved) you can begin making money.

All you need is an Adsense account, which you can get for free from Google. The next thing you will need is a domain name, and a web hosting account which offers cPanel. Now, the domain name and web hosting account are not free, but they are very inexpensive and having your own domain name makes your site look more stable and professional to both the search engines and to your prospective customers.

Once you get your hosting account set up and point your domain name to that account, log into to your hosting account and do a quick, one-click installation of WordPress using Fantastico script installer on cPanel.

You will need to choose a good AdSense ready WordPress theme for your blog. There are several available both free and premium. Choose one and upload the theme to your blog through the WordPress dashboard.

The next thing you will need is content. You need a topic or a niche to begin blogging about. Choose a niche that has a higher CPC so that you will be able to generate income a bit faster. The way to figure out the cost per click of the various keywords is to visit the Google keyword tool and do some searches on your prospective keywords. You will quickly notice that some keyword phrases have a much higher CPC than others. Choose the ones with high CPC, good search volume, and yet not insanely high competition. Using a premium keyword tool such as Micro Niche Finder can help you to accomplish this quickly.

Finally, you will use those keywords that you selected and start creating your content. You can write short, punchy, descriptive blog posts that answer visitor’s questions and provide valuable information. Creating or re-posting short videos is a good way to attract visitors and get them to stay on your blog longer. The ads that Google will place on your site will fit into the context of the keywords that you have chosen, so choose them carefully.

The best way to generate AdSense income is to create several niche blogs with your AdSense code embedded on them. The more blogs and the more content on those blogs, the higher your earnings will be. You’ll want to create a system for cranking out these blogs quickly and then moving on to the next one. If you can create 30 blogs that generate $5 per day, then those blogs will generate $4,500 per month. This income will vary a bit from month to month depending on the nature of the topic, but that’s not too bad when you think about the fact that it’s all passive income.

So, if you are looking for a way to make some extra money online with your WordPress blog, consider monetizing it with Google’s AdSense and start generating some passive income today.

If you want to learn some other ways to start making money online with Adsense, visit, http://www.mcreasite.com/blog, to discover how easy it is to get started today.

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