Bill McRea

Have you looked at your website traffic lately? How lots of visitors actually visit your site everyday. One of the excellent tips to attract the visitor to your site is with writing informative blogs. A blogging directory through a good page rank can do wonders to lift the traffic of your site. Thousands of people are already successfully blogging to create larger correlation through their prospects, rise consumer loyalty and develop their visibility and brand recognition.

Wheter someone takes the time to accomplish word our there about themselves and their services or products then they are serious about business. Wheter you’re 1 of these people then you require to accomplish max exposure for your blogs and just writing a blog is not sufficient anymore. The competition is fierce thus find blog directories whether some of them provide a free listing. A Blogging directory is a perfect solution to people who are through look of new data online.

Submitting your blog in an advantageous blogging directory could
·    Boost your website traffic
·    Raise the size of your email catalog
·    Build trust by prospects and clients
·    Can you earn you incredible money online

If you’re finding for a good business guides then submitting your blog to a directory love Surreal blog could generate many traffic to your website. Surreal has made a blogging directory for any person who are interested through posting their blogs. We’ve additional features to assistance your blog achieve more exposure. The advantage to this is good as you reach your blog listed and you can post articles.

Surreal blogging directory throughout a short period of event has been able to achieve a page rank of 5. Submitting your blogs to a higher Pr site could do wonders to multiply your website page rank. Moreover we offer a chance to list on our directory for no fees. The job of this blog directory is to aid our plenty of blog writers reach extra exposure for their original content. Whether Surreal Blog works daily to make the site a high traffic area these services would just led further exposure each month. Read more other useful articles about dog weight, pregnant dogs and small puppies

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Google seems to love giving webmasters things to focus on that are seemingly meaningless but people obsess on them anyway. A perfect example is Pagerank. There is so much emphasis of attaining Pagerank many webmasters miss the point. If your content is good and you have structured it with the proper format and tags, you will get traffic. Natural organic search engine traffic! So the drive for Pagerank causes webmasters to purchase links and make poor decisions about link partners. Quantity and speed seem important when the real issue is quality and relevance. So I was wondering can the same thing be said about webmasters obsession with their “Bounce Rate”.

Based on this question I did some research looking at Google Analytics, vs. the statistic from Cpanel and also Enquisite Search Analysis. Big mistake! I am more confused than ever. The stats from Google Analytics did not compare to Enquisite’s AT ALL, not even close. Even worse none of this reconciled to Cpanels statistic. After going through the log I decided that Enquisite’s stats were more accurate than Google Analytics in tracking SE traffic and its sources. But my main question is why is everyone so concerned about bounce rate.

Bounce Rate is the percentage of visitors that stay at your site less than 30 seconds. Someone finds your site, NOTHING interesting so they move on. I was using Enquisite to validate Google Analytics and I was not able to do that. Analytics measure bounce rate and Enquisite does not. Basically the metrics are not verifiable in my estimate to make a purely objective observation, so we have to go another route, conversions.

My thought is the higher the bounce rate the lower the conversion rate. Looking purely at Analytics Bounce rate, which I do not trust, and website conversion which are a fact, there is a correlation between conversions and bounce rate. The lower the bounce rate, the higher the conversion rate. Other correlations include the more page visits the higher the conversions, and the more return visitors the higher the conversions. Search engine traffic bounces at a lower rate than social bookmarking traffic as well. Sales come from search engines not bookmarks sites. SEO has a bright future indeed.

But here is the most important conclusion to keep in mind….and it is the same conclusion I came to about Pagerank. The higher the quality of content, the longer the visitor hangs around, the more they read and the more they buy. There is no scamming the system. Quality unique compelling content is the KING. I guess the SEO Copywriters have a bright future as well.

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New MailerMailer Email Marketing Metrics Report: Shorter Subject Lines Lead to Much Higher Open Rates

Ever wondered how your email marketing campaign was performing relative to others in your industry? A new MailerMailer.com study of nearly 270 million emails from 22 different industries reveals fresh insights into email marketing, providing important takeaways for every email marketer. Among top findings is the correlation between shorter subject lines and significantly higher email open Rates.

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Rockville, MD (PRWEB) October 24, 2007 — A new MailerMailer.com email marketing study reveals emails containing 35 characters or less in their subject lines are 28% more likely to be opened than those with longer subject lines. This study reports statistics and benchmark data on email campaigns and allows email marketers to see how well they are performing relative to others in their industry.

…the benchmarks give us clear hints as to where we might be going wrong and what we can do to improve things.

This 28 page email metrics report which includes 60 charts reveals the most recent email marketing trends and statistics and can be downloaded for free at http://www.mailermailer.com/metrics/

“Subject lines and the sender’s “From” email address are key,” says MailerMailer CEO Raj Khera. “Though you may have the most engaging content within your newsletter, your subject line and trustworthy sender email address are the hooks that draw your readers in.” Click Rates were also found to be higher with shorter subject lines–3.77% compared to 2.11% on longer emails, representing a dramatic 78% increase in clicks.

Although there was a decline in open rates, click rates on average were found to be steady. This suggests that people are still reading and responding to email messages, but that they are often reading them without allowing the images to be displayed. This, in turn, disables the tracking of open rates, resulting in understated figures.

Industries that had the best performance for email marketing campaigns include banking/finance, transportation/travel, telecommunications, and religious/spiritual.

Among other findings showcased in the report are:

• How soon subscribers opened messages
• Who earned the best open and click rates
• How soon subscribers opened messages
• Best days of the week to send emails
• How personalization affected results
• Why you should include more links

MailerMailer analyzed nearly 270 million opt-in email newsletters and campaigns sent by a sample of over 3,000 MailerMailer customers for the first half of 2007 for this report. Email Marketing Reports’ Mark Brownlow comments, “…the benchmarks give us clear hints as to where we might be going wrong and what we can do to improve things.”In addition, “Having access to historical industry averages of open, click, and bounce rates gives our customers an idea of what to expect from their own newsletters and campaigns,” Khera says.

For additional information, or to comment or provide feedback, readers are encouraged to participate in the email marketing metrics discussion on MailerMailer’s blog at: http://blog.mailermailer.com

About MailerMailer.com
MailerMailer.com is a leading do-it-yourself email list management provider. Equipped with the latest email marketing technology, such as zip code radius targeting, image hosting and fetch HTML from website feature, MailerMailer allows easy creation of professional email newsletters and campaigns. MailerMailer is part of a series of sites run by Khera Communications, which includes discussion group management tool, DiscussThis, and small business resource site, MoreBusiness.com. A free trial of this email newsletter service is available at www.mailermailer.com.

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