Bill McRea

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Copywriting is an acquired skill that takes years of practice and study in order to get really good at it. That’s why good copywriters with a reputation that precedes them can demand such high rates for their work. If you want a slam-dunk, killer sales page for your flagship product, your best bet is to hire the best professional copywriter you can afford. But if you don’t have the budget to hire one of the big guns to crank out a long-form sales page for you, there is a basic formula that you can follow to write one yourself. Just understand that you can’t expect to demand the level of sales from your DIY sales letter as you could expect from one written and designed by a professional.

With that said, let’s take a look at some of the basic elements of a sales letter so that you can go about building one for yourself.

1. Headlines

The headline must grab and hold the reader’s attention drawing them in to the copy. The headline is so vital that it’s broken down into three parts:  1. The Pre-headline, 2. The main headline, and 3. The post, or sub-headline.

1. Introduction

This is where you further draw the reader in by telling them who you are and why they should be listening to you. You’ve got to come off like a genuine, authentic person worth knowing, liking and trusting.

1. What is the story?

Tell the story of the product. Connect with the reader through their pain points and show how you ‘get’ their problem. Explain the failings of other similar products, and then articulate how yours is their best choice.

1. Benefits

Use bullet points to show the benefits of your product. Come up with as many bullet points as possible to show all of the amazing benefits of your product.

1. Features

Show what they will be getting with the product.

1. Sell the value

Really emphasize the value of your product when compared to other similar products. Describe any bonuses and how they relate to or support the product.

1. Testimonials

This is where you share your social proof. Readers will see that other people like them have already tried this product and liked it enough to endorse it. Testimonials with pictures and real names are very effective in breaking down readers’ resistance.

1. Answer objections

Anticipate any objections that your readers might have and answer them here.

1. How to order

Ask for the order and explain how easy it is to buy your product.

1. Summary

Give a wrap-up of how awesome your product is, what an incredible value they are getting, and how foolish they would be to pass this up.  Create a sense of urgency to encourage them to act quickly.

Copywriting is a combination of art and science. It is a skill that you must practice in order to get good at it. You’ve got to test all of the elements of your sales page to see how changing specific elements impacts the conversion rate.

If you must write your own sales page, these are some of the most essential elements to include to create an effective sales page.

Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.

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People who are new to IM seem to take copywriting for granted a lot of times. But you can’t really blame anyone for that because it does look kind of easy to write. However, very many people have discovered the truth about copywriting when they sit down to write it. Here’s the real deal – it takes specific knowledge to write copy that converts into sales. So there it is, and that’s why you’ll find most IM marketers hiring real copywriters to do it. So if you outsource this job, it wouldn’t hurt if you learned a little about it so you can intelligently understand your marketing a little better.

Copywriting is subtle. There’s plenty of bad copy on the net that is just the opposite. This kind of copy falls on its face. Your sales message needs to be shown in ways that do not allow identification as a sales message. If your copy is poorly written, then you won’t make any appreciable sales that will add up to much.

The sales message in copywriting is woven into the story presented on the page. You never want to shout or advertise that it’s a sales message, even though most people know it is. You may get lucky and make one sale if you do that.

In a copy sales letter, there is no rule about copy length. Most people who write copy, and are not properly trained, tend to believe that all copy must be long – longer is always better. That’s not exactly the best way to approach copywriting. The only rule is that it needs to be as long as it needs to be to get the job done. Never, ever add to it just to make it longer and look more impressive. It’s simple, if you need more words for a good reason, then do it. The major reason you would edit out words is if they really add no value to the letter. You don’t have to adhere to a specific word count.

People reading your copy should be told how it will be useful to them. Make a comprehensive list of all the benefits! You can’t assume that others are as familiar with this product as you are. You already know what it does and why it’s so good. You should assume, however, that the people you are selling your product to know little or nothing about it.

It is best for you to act on the assumption that you have to explain everything about the product to these people. When it comes to describing your product’s good points, go into great detail, including even the most seemingly obvious facts about it. The more your potential customers know about your product and what it can do for them, the more likely they’ll be to purchase it.

It is not easy to sell your products and services to an increasingly skeptical public. A professional copywriter can make copywriting look easy. You have to try it yourself to appreciate how difficult it can be to produce good copy. Copywriting is, fortunately, something you will improve at with practice. Whatever you do, don’t give up. Your copywriting skills will improve every time you make an effort!

Additonal Resouces:

Consumer Wealth System

Affiliate Cash Ultimatum

Halloween Super Affiliate

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Like many internet marketers, I read many predictions at the beginning of the year regarding what to expect for 2008 and what may be the hot trends in the internet marketing industry.

You have probably noticed, as I have, that the internet appears to be changing. Let’s look at these changes and how they point to 3 trends that may offer excellent opportunities for online marketers in the months ahead.

First of all, the internet market is still relatively new. Recent statistics show that only 18% of the world’s population has internet access. However, this is rapidly growing, especially in Asia.

As with all new markets, especially those that involve technology, the first ones to enter are the innovators and early adopters: so-called “internet geeks” and the entrepreneurs.

Then the market gradually enters the mainstream, where the vast majority of the population, and opportunities, exist. There is evidence to suggest that this is going on right now on the internet.

Many regular presenters at internet marketing seminars have commented on how the attendance at these events started to change in 2007. The usual group of “geeks” and “gurus” began to be replaced by people totally new to the concept of internet marketing.

So new that Michael Fortin, one of the top copywriters on the web, remarked that after speaking on stage he was very surprised to be asked questions such as, “How do you create a text file?”, or, “What is an auto responder?” More and more people are starting an online business for the first time, for more details visit to www.tube-pros-espects.com people who have limited internet marketing skills.

The veterans of the industry, the top marketers, have either moved on, retired, or are well aware of the trend towards the “newbie” market and are actively pursuing it.

Here’s the interesting part: the way these “gurus” are approaching the “newbie” market is increasing offline. Yes, you read that right. Offline advertising is now becoming very effective for marketing online opportunities. As a matter of fact, the initial results from an offline marketing campaign being conducted by the markers of the system I use for my network marketing opportunity has shown impressive results.

In addition to this offline trend, as mentioned above, people in Asia are beginning to come online in huge numbers. This is going to be a vast and lucrative market.

In summary, here are the 3 hot internet marketing trends to look for in 2008 and beyond:

1. the market in Asia.
2. The opportunities in offline marketing.
3. The many new people looking to start an online business.

Many internet marketers have already begun to serve these markets and are seeing surprising results.

Personally, I see the “newbie” market as having tremendous potential. Even if you have only been marketing online for one year, for more details visit to www.sell-using-the-web.com you probably have already gained a tremendous amount of knowledge that would be very useful to share with others.

The key here is to serve the market niche by offering solutions.

Internet marketers that choose to offer internet marketing strategies and solutions to these markets may be rewarded generously.

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The quality of content is the most important aspect of your website, end of story! Consider how many people are searching the internet every day and how many people actually visit your various websites. Even if you have a very successful website with tons of traffic there are more people MISSING your site than actually seeing your site. At best a properly constructed website with great SEO and tons of links, only receives a fraction of the traffic relevant to your site.

Now determine the cost of attracting all this rare traffic. Don’t forget to include the cost of setting up and optimizing the website, buying links, submitting to directories, and requesting link exchanges. It piles up and the cost of every single visitor is way more than you can imagine, or are willing to admit.

What happens when you finally get that visitor…something like 75% leave your site within 30 seconds? That rare opportunity is lost. There are millions of useless websites that contain duplicate information, high pressure unsubstantiated promises and spammy offerings. Why waste an opportunity with poor quality content. Your website does not stand a chance against eBay, Amazon and other huge retailers, unless you do something to stand out, get noticed and earn repeat visitors. I highly recommend you use quality SEO Copywriters for static sites and post to your blogs at least 3 days a week.

Don’t delude yourself into thinking that cookie cutter sites, or content scraped from other websites, blogs or article directories is ever going to lead to a long term sustainable income. Content, Fresh content that is unique and compelling will ultimately have the biggest following.

So What is the value of good content…….. only the difference between success and failure.

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