Conversion marketing is the art and science of making the most of your website visitor’s experience on your website. When you use conversion marketing strategies you will find ways to get better results from the traffic you are already getting to your website.

Most people will visit your website only once, and most will not make a purchase on their first visit. If you can find a way to encourage more of your visitors to stay on your page longer, and interact with your content, your chances are better that they will return and eventually make a purchase.

In order to improve your website’s conversion rate you’ve got to know what it is today. There are a few ways to measure your website’s conversion rate. You can multiply the number of sales by the number of visitors and then multiply that by 100 and you’ll get your base conversion rate. There are some changes that you can make to your site that will result in a significant improvement to your conversion rate.

Let’s look at five tips that you can implement to make your website more effective:

1. Keep Testing

Use a website analytics tool such as Google Analytics to test your website’s efficiency. Which pages have the highest bounce rate? Are visitors abandoning your forms? Is your website working properly in all of the various browsers?

Then you can test other things such as landing page copy, buttons, images, etc. Virtually every element that the user interacts with on your site will have an impact on conversions.

2. Optimize your copy

Content is King. If your visitors are not responding as well to your copy as they could be, then you are losing money. Test your copy and make changes accordingly.

3.  Niche it down

Personalize your website content to appeal to your audience. Every market segment has different preferences. Show that you know what makes your prospective and current customers tick, by offering content that speaks their unique language.

4. Keep it clean, easy to find & error free

Make it a regular practice to clean up broken links on your site, provide site maps and intuitive navigation schemes, and search capabilities to make it easy on your visitors to find exactly what they need in as few clicks as possible.

5. Deliver content in flexible formats

Given the multi-media capabilities of the web you have the option of presenting your content in ways that your audience wants to consume it. Do they prefer video? Maybe they would rather listen to an audio than pore over an eBook. You might look into whether or not a mobile app would be helpful to your market.

As I said in the beginning of this article, never stop testing every possible element of your website. If you can find better ways to reach the visitors you already have and convert them at an even higher rate, your profits will increase without spending an additional dime on advertising.

For more information about conversion marketing and how to make the most of your website’s traffic, visit, http://mcreasite.com/blog to discover how to grow your online business today.

It can be said without exaggeration that tracking Your website’s conversion rate is one of the most important components in your online business. Let’s say that you have a product and you came up with a price that you thought made sense, set up the sales page and started sending traffic to that page. When you started making sales you figured that was pretty cool and then moved on to the next project. But then you are hanging out with a fellow Internet marketer who is sharing an embarrassing story about how he never split tested his product’s price or the landing page until recently, and when he analyzed the results of the test and changed the price, sales increased by 120%!

Yes, you can make a simple change to you landing page, even to the color of a button and see drastic changes to your site’s conversion rate, but how do you track your current conversions so that you know what’s working and what needs tweaking? Well, fortunately for you, Google Analytics can do all of this and more for free. Let’s look at how you can use GA to track your website’s conversions:

After you have signed up for your Google Analytics account you will get a tracking code that you will need to install on your website. If you are running a WordPress blog, there is a handy Google Analytics for WordPress plugin that you can install that makes adding the tracking code quite simple to install.

Using Google Analytics to track conversion rates

Step 1: Create a ‘Thank You’ page for the product that you are testing conversions for and copy and paste the URL for that new page into a Notepad file because you’re going to need it soon.

Step 2: Using the Goal Tracking feature in Google Analytics

From within your website’s profile in GA, click on the ‘edit’ button to the right of the link for your website.

You will be brought to the ‘Profile Settings,’ page for your website, and if you scroll down just a little bit you will see a section called, ‘Goals.’ Google Analytics allows you to create up to 20 conversion goals for each website profile.

Click on the ‘Add goal,’ link.

Give your goal a name, such as the name of the product, and then under ‘Goal Type,’ choose ‘URL Destination,’

Here is where you will put the link to the Thank you page that you created earlier. If the enter URL to that page is, http://mycoolblog.com/thank-you, then you would paste “/thank you/” as your goal URL.

It’s as simple as that. Now you just have to wait a few days before you start seeing results because Google Analytics does not work in real time.

Now that you know how to set up basic goals using Google Analytics, you can set up goals to track newsletter subscriptions and other actions that visitors might be taking when they land on your website.

For more information about conversion tracking with Google Analytics and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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Keyword research is one of those things that every online marketer must do if they want to have a successful website. But if you don’t approach the task of keyword research in a systematic way or if you neglect it you will soon see the evidence in lower organic search engine traffic to your website.

Your choice of keywords have a significant impact on your search engine rankings. So it’s important to take the time to find analyze and utilize keyword research to its fullest advantage. An indispensable tool for the professional marketer is a premium keyword tool such as market samurai.

At market samurai, they talk about the four golden rules of finding the right keywords. The keywords that best  follow those rules are called gold nugget keywords. The four Golden rules include:

1. Relevancy.

2. Traffic.

3. Competition.

4. Commerciality.

Market samurai can help you find those longtail keywords that will help you to attract targeted organic search engine traffic to your website. Long tail keywords are keyword phrases that are made up of four or more words. By their very nature, long tail keywords are specific and some are what’s referred to as “buying keywords” because they communicate the searcher’s intention to find and purchase a specific item.

You’ll find that longtail keywords are not searched is often as the more broad or generic terms, but that is because they are so specific, and that is what makes them so much more valuable. A person who types in a long tail keyword phrase is pretty intent on getting what they want. And if you can provide them with what they want. Its far easier to get conversions on these long keyword phrases.

Let’s look at an example of a longtail keyword phrase, as opposed to a more general keyword. If your niche is chocolate for example, a general keyword might be something like chocolate or milk chocolate or even dark chocolate. A longtail keyword for that niche might be something like 60% cacao dark chocolate chips, or dark chocolate health benefits, or sugar-free, dark chocolate.

When you are doing your keyword research you’ll want to include a mix of general keywords that are specific to your niche, but you also want to add in those longtail keyword phrases, because they are so specific in nature, and they may help increase your conversion rates.

Don’t neglect to consult your website’s analytics to discover some longtail keywords that your current website visitors are using to find your site. Make it a habit to consult these keywords and analyze them to find some more related keywords that will help your site rank better and attract more traffic. Using the same keyword phrases in your website copy, blog posts and articles that searchers are using to find your site makes them feel like they have found exactly what they were looking for.

Armed with a powerful tool such as market samurai  you will feel better equipped to dominate your market. As your keyword selections become more refined. You will notice your traffic and your search engine rankings will improve measurably, and you will save time and effort and feel confident that the keywords you have chosen are relevant and targeted to your specific market.

If you are convinced that it’s time to try a professional keyword analysis tool, you’ll want to check out, http://mcreasite.com/MarketSamurai, where you will discover how you can get access to cutting edge, “golden nugget keywords” today.

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You have been hearing a lot about how popular Video marketing has become and now you’re ready to take the plunge and give it a try but you want to know what the most effective strategies are for getting the most from Video marketing. Well, hang on and keep reading because you’re about to learn three hot tips for more effective marketing using Internet video.

1. Video testimonials from your customers

Video testimonials from happy customers with specific points about what they liked, or gained can have a powerful impact on conversions. When a new visitor hits your page, you’ve got to find a way to break through their initial hesitation and distrust. If they see videos featuring people just like them who have purchased your product or service and had good results they will be more likely to be willing to give it a try.

2. Person on the street encounters

Candid, unrehearsed videos of ‘average’ people talking about your product or service is also a powerful persuader. These types of videos can very effectively get your message across in an engaging and entertaining way while at the same time providing solid social proof that lends more credibility to your business.

3. Product/service reviews

There are a ton of questions in the mind of your prospective customers. Providing video reviews that answer a lot of those questions will help them become better informed about your products and services, and when it’s a third party review it’s that much more credible to the viewer.

4. Include annotations in your videos

Annotations placed at strategic intervals in the video help anchor the viewers’ attention and underscore what the person in the video is saying. Putting the call to action and the URL in an annotation is a powerful technique because now the viewer is both hearing it and seeing it at the same time.

5. Don’t forget a compelling call to action

Direct your viewer as to what their next best action should be after watching your video. Tell them what to do and more than likely they will do it. A strong call to action makes the video more effective.

People are drawn to Internet video because it engages so many of their senses. Appeal to their senses in your videos. Use evocative images. Make your videos both fun and educational, and if you can sneak in the educational part without sounding pedantic that’s even better. Most people enjoy learning new things, but making it fun will really draw them in to your content and possible make it more likely that they will share your video with their friends.

Take action on these tips to make your video marketing more effective, and don’t forget to have a little fun while you are doing it.

Want another powerful tip for effective video marketing? Get the best software that allows you to quickly start building your email list on auto pilot, and takes all of the hassle out of creating video sales letters. Visit, http://mcreasite.com/VideoPlayer, and find out how to start making money quickly.

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Thanks to Mike William for always being there when I had a problem with my businesses conversions:

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