Bill McRea

Get paid to share your links!

Conversion marketing is the art and science of making the most of your website visitor’s experience on your website. When you use conversion marketing strategies you will find ways to get better results from the traffic you are already getting to your website.

Most people will visit your website only once, and most will not make a purchase on their first visit. If you can find a way to encourage more of your visitors to stay on your page longer, and interact with your content, your chances are better that they will return and eventually make a purchase.

In order to improve your website’s conversion rate you’ve got to know what it is today. There are a few ways to measure your website’s conversion rate. You can multiply the number of sales by the number of visitors and then multiply that by 100 and you’ll get your base conversion rate. There are some changes that you can make to your site that will result in a significant improvement to your conversion rate.

Let’s look at five tips that you can implement to make your website more effective:

1. Keep Testing

Use a website analytics tool such as Google Analytics to test your website’s efficiency. Which pages have the highest bounce rate? Are visitors abandoning your forms? Is your website working properly in all of the various browsers?

Then you can test other things such as landing page copy, buttons, images, etc. Virtually every element that the user interacts with on your site will have an impact on conversions.

2. Optimize your copy

Content is King. If your visitors are not responding as well to your copy as they could be, then you are losing money. Test your copy and make changes accordingly.

3.  Niche it down

Personalize your website content to appeal to your audience. Every market segment has different preferences. Show that you know what makes your prospective and current customers tick, by offering content that speaks their unique language.

4. Keep it clean, easy to find & error free

Make it a regular practice to clean up broken links on your site, provide site maps and intuitive navigation schemes, and search capabilities to make it easy on your visitors to find exactly what they need in as few clicks as possible.

5. Deliver content in flexible formats

Given the multi-media capabilities of the web you have the option of presenting your content in ways that your audience wants to consume it. Do they prefer video? Maybe they would rather listen to an audio than pore over an eBook. You might look into whether or not a mobile app would be helpful to your market.

As I said in the beginning of this article, never stop testing every possible element of your website. If you can find better ways to reach the visitors you already have and convert them at an even higher rate, your profits will increase without spending an additional dime on advertising.

For more information about conversion marketing and how to make the most of your website’s traffic, visit, http://mcreasite.com/blog to discover how to grow your online business today.

Get paid to share your links!

It can be said without exaggeration that tracking your website’s conversion rate is one of the most important components in your online business. Let’s say that you have a product and you came up with a price that you thought made sense, set up the sales page and started sending traffic to that page. When you started making sales you figured that was pretty cool and then moved on to the next project. But then you are hanging out with a fellow Internet marketer who is sharing an embarrassing story about how he never split tested his product’s price or the landing page until recently, and when he analyzed the results of the test and changed the price, sales increased by 120%!

Yes, you can make a simple change to you landing page, even to the color of a button and see drastic changes to your site’s conversion rate, but how do you track your current conversions so that you know what’s working and what needs tweaking? Well, fortunately for you, Google Analytics can do all of this and more for free. Let’s look at how you can use GA to track your website’s conversions:

After you have signed up for your Google Analytics account you will get a tracking code that you will need to install on your website. If you are running a WordPress blog, there is a handy Google Analytics for WordPress plugin that you can install that makes adding the tracking code quite simple to install.

Using Google Analytics to track conversion rates

Step 1: Create a ‘Thank You’ page for the product that you are testing conversions for and copy and paste the URL for that new page into a Notepad file because you’re going to need it soon.

Step 2: Using the Goal Tracking feature in Google Analytics

From within your website’s profile in GA, click on the ‘edit’ button to the right of the link for your website.

You will be brought to the ‘Profile Settings,’ page for your website, and if you scroll down just a little bit you will see a section called, ‘Goals.’ Google Analytics allows you to create up to 20 conversion goals for each website profile.

Click on the ‘Add goal,’ link.

Give your goal a name, such as the name of the product, and then under ‘Goal Type,’ choose ‘URL Destination,’

Here is where you will put the link to the Thank you page that you created earlier. If the enter URL to that page is, http://mycoolblog.com/thank-you, then you would paste “/thank you/” as your goal URL.

It’s as simple as that. Now you just have to wait a few days before you start seeing results because Google Analytics does not work in real time.

Now that you know how to set up basic goals using Google Analytics, you can set up goals to track newsletter subscriptions and other actions that visitors might be taking when they land on your website.

For more information about conversion tracking with Google Analytics and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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Get paid to share your links!

Your website’s conversion rate is the percentage of visitors who visit your site and take the action that you want them to take whether that is to sign up for an email list, leave a comment or make a purchase. Conversion rate is different from things such as SEO or PPC where you can get a better return for your money if you just spend more. In many respects, improving your website’s conversion rate won’t actually cost you much money at all, but it does take some thoughtful planning and creativity in order to generate greater results from the traffic you are already getting.

Conversion tracking is all about analyzing exactly where your website’s traffic is coming from, and figuring out what visitors are doing when they land on your site so that you can make improvements where necessary to increase your conversion rate.

Conversion tracking can be accomplished by the use of analytics software that analyzes a whole host of factors on your site including which search engines they are coming from, referring websites, what country, and which keywords they type into the search engine to find your site. But analytics software can also track the actions that your visitors take when they land on your site such as the bounce rate, which is how many visitors click away as soon as they land on your site, how long they stay on your site, how many pages they visit, and how many take the desired action that you want them to take.

Because conversion tracking is so critical to your website’s success, there are several website analytics solutions out there that can help you make the most of the traffic that you are getting and make your website more efficient and user-friendly. Here are just a few of the conversion tracking products available:

Google Analytics:

Just a few years ago you would have had to pay thousands of dollars per month for the kind of in-depth website analytics that you can now get for free with Google Analytics.  You can look at simple graphs and charts, or drill down and analyze trends.  You can set goals to track conversions and create all kinds of custom reports.

Clicky

Clicky bills itself as the easiest web analytics service. Designe for single website owners, Clicky has a user-friendly dashboard that integrates with other online services such as Twitter and Feedburner, and it has its own URL shortening service with real time analytics.

Woopra

Woopra is another website analytics service that allows you to watch visitors live as they move through your website, and you can monitor multiple websites simultaneously in tabbed windows.

Conversion tracking is the most important component in your online business because you may be getting a truckload of visitors to your site, but if you have no idea where they are coming from, or what they are doing on your site, then you don’t know what is working and what is not working. It’s been said that you can’t improve what you don’t measure. Conversion tracking helps you to discover what is working, and fix what is not working so that you can constantly improve your website’s results.

For more information about conversion tracking and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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Get paid to share your links!

A great way to spread the buzz on any topic quickly and effectively is by using Video marketing. With the advent of video distribution/sharing sites like Youtube, the exposure you can get with videos is massive and they can take you a long way in your marketing efforts. Video marketing works so well because it basically helps invoke interest in the product and keeps the viewer fixed.

Focus On Your Niche

Using the Internet as your marketing tool means you have to grab someone on sight, or the second they make contact with your information; this way, you can get them back later. First and foremost is to get the customer in the door; after that the repeat visits/sales are much easier to get. Using a video lead capture page is a great way to get names and email addresses, which are the only bits of information you really need. This start up information gives you the reason you need to get back in touch with them, giving new offers and answering all their questions. Make this page as short as you can without leaving out any important information. Don’t make your potential customers scroll down or hunt. Place it prominently on the page. The use of bullet points help you highlight everything you really want them to see. Just try to be straightforward with your video and keep a professional approach. On your capture page, you should have your video; this will increase your conversion rate tremendously, and help you gain long term results.

Whenever possible, testimonials should be posted as video to capitalize the power therein. When a site has our trust, we are more confident in purchasing from them; good feedback increases our confidence and purchases from that site become easier and more comfortable for us. Successful business people know that testimonials are an invaluable tool in promoting their products and services. Did you know that you’re ten times as likely to persuade an undecided buyer if you include a video testimonial? Video testimonials cannot be faked if it’s from some known personality. You should try to find as many clients as possible who might be willing to provide a video testimonial in exchange for a valuable or desirable freebie. A great way to get your business rolling if you’re just starting out is to ask someone who is well-known in the industry to do a video testimonial for you. The benefits of having the video testimonials will definitely outweigh any effort required to obtain them. Finally, you should be able to gather some of your friends to give a testimonial in exchange for the chance to try your product for free.

Add Video to Your Sales Letter

Marketing is a competitive endeavor; the latest technology and methodology should be utilized to provide yourself the best possible results. Including videos as an integral part of your marketing efforts will broaden your reach and make it easier for you to know where you’re going. The whole point in advertising in the first place is to get a wider audience share. It only makes sense to use as many different advertising means as possible. Video advertising can dramatically improve your market share and maximize your campaign revenues.

I saw this Web Hosting Videos yesterday. That’s really powerful stuff, to see more on Web Hosting Videos site.

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Get paid to share your links!

Do you ever get frustrated when you look at Your blog traffic stats and see the bounce rate, which is how long visitors actually stay on your blog before they click away to the next site? You’re learning first hand that the one thing you can count in is that every visitor that comes to your blog will leave.

But what if there was a way that you could grab them on their way out and literally say, “Hang on a second, what about this?” What if you could find a way to profit from all of your ‘exit traffic’?

Well, now there is a way. The free, WordPress plugin called, ‘Wp-ExitWindow,’ allows you to automatically redirect your blog visitors to another web page, an affiliate offer or a specially designed squeeze page.

So, now when your blog visitors have finished looking at your blog and they are clicking out they will be presented with a new exit window.

All you have to do is go to http://wpexitwindow.com and enter your name and email address. You will receive an email with the download information for the plugin along with a link to an instructional video that walks you through the easy installation that only takes minutes.

With this plugin you can rotate between five different offers, which effectively gives you a second chance to grab your visitors attention.

• Send your visitors to a squeeze page offering them a free incentive to subscribe to your opt-in list

• Send traffic to affiliate offers

• Create a link to one of your other websites or blogs that are related to the site they are leaving from.

The free, easy to install, ‘Wp-ExitWindow’ plugin lets you increase your ability to convert the traffic that you worked so hard to get and it allows you to build your opt-in list.

Do you use an exit window pop-up? If so, is it increasing your conversion rate? Talk to me.

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