Bill McRea

When it comes to buying advertising space for mobile devices you’ve got lots of options, but one of the major players in this space is AdMob, which was acquired by Google last year. In this article we’re going to look at how you can place ads for Your products and services on this mobile ad serving platform.

Jason Spero, of AdMob, in his article, Mobile: It’s Not Too Late to be Early, “Most (businesses) have not yet meaningfully engaged with mobile consumers and adapted their strategies to capitalize on the mobile opportunity. But, it’s still not too late to be early to mobile.” Spero goes on to share these tips for businesses looking to explore the possibilities of mobile marketing:

1. Create a mobile website
2. Focus on local marketing
3. Get personal with your audience
4. Track your mobile site separately from your website
5. Iterate, change, evolve

Source: techcrunch.com/2011/02/10/mobile-its-not-too-late-to-be-early/

AdMob

If you have used Google’s AdWords program before, then signing up with AdMob should be simple for you. Simply fill out the standard registration page and you will be brought to the AdMob marketplace where you will have the option to either, ‘start advertising,’ or ‘monetize your sites.’

You will find five tabs in the AdMob Marketplace:

• Campaigns

Under the Campaigns tab, you will find new advertiser training videos, which will walk you through the entire process of setting up your ads, an advertiser starter kit with tips for optimizing your campaign, and the AdMob help section. You’ll see the, ‘Create a new Ad Campaign,’ button, and a list of all of the campaigns that you have in operation.

• Sites & Apps

Under this tab you can add a site or an app and integrate the AdMob install code for monetization.

• Reporting

Here you’ll find Campaign reporting, sites & apps reporting, manage reports and site geographic stats.

• Tools

Under the tools tab you’ll find app conversion tracking, AdWhirl, which is an open-source, mediation layer that allows you to allocate your traffic across the various networks, and the AdMob API, which is still in beta.

• Account

The account tab is where your billing management takes place. You’ll find an account summary, transfer funds, add funds, adjust notification settings, and edit your account information.

Placing your ads on mobile phones and tablet devices such as the iPad is as simple as using any other online advertising platform. Google makes it simple for you by providing tutorial videos that walk you through every step of the process, and there is a support forum where you can ask questions and get answers while you are creating your mobile marketing ad campaigns.

Don’t wait any longer to get your ads in front of your target audience using the powerful medium of mobile. People take their phones with them everywhere and they are interacting with them constantly throughout the day.  Today when you want to capture eyeballs and attention, gain more exposure, increase revenue and engagement, mobile marketing is the prime medium to achieve those goals.

Now that you are clearly ready to learn more about mobile marketing and what it can do for your business, visit, http://mcreasite.com/blog, where you will discover lots of tips and strategies for growing your online business.

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The Amazon Associates program is Amazon’s affiliate program that offers you the opportunity to make money by sending some of your website visitors to their website. When your visitor clicks on your affiliate link and makes a purchase at Amazon.com, you get paid advertising fees, which is a percentage of the purchase price. These advertising fees are pretty low by industry standards, but there are many people who have been able to generate plenty of income with the Amazon Associates program. The trick is that you have to be willing to put in the time and effort to learn the program and then stick with it until you create the results you are looking for.

There are many common mistakes that people make when it comes to trying to make money with Amazon associates. These are three of the more common mistakes that people make, and how to avoid them.

1. Not offering product reviews

Offering honest, straightforward product reviews adds an incredible amount of value to your visitors life. They are on your blog because they are looking for something specific, and if you can answer their questions and provide the value that they are searching for, they will be happy to follow a link from your site to the resource that you are pointing them to because they trust you.

Write book reviews on books that you have read and enjoyed, but even for those that you did not like as much as you thought you would. Both your positive and not-so-positive feedback will be helpful to your visitors.

2. Not using several tracking IDs’s

In order to see which campaigns are more effective you can set up several Tracking ID’s within you Amazon associates account. Go to the ‘Account Settings’ link at the top of the page, then in the ‘Account Information’ section, click on, ‘Manage your tracking IDs.’ You will see a button, ‘Add Tracking ID,’ which will return a field where you can give your new tracking ID a name. You might give it the name of the campaign, or the website. If you are in North America, this your IDs will always end with ‘-20.’

Once your tracking IDs are in place and you have made a few sales, you can run a report to see how each one is performing. Click on, ‘reports,’ and then, ‘Tracking ID Summary Report’ form the dropdown menu. Select the date ranges for the report and you will be able to see how each channel is doing and where your clicks and sales are coming from.

It’s been said that you can’t improve what you don’t measure, so track your clicks and sales and focus on improving the campaigns that are falling behind.

3. Choosing low priced products

With referral fees as low as 4% in some cases, it makes sense to focus on higher ticket items with the Amazon associates program. If you are going to put in the effort to get the traffic required to get clicks on your ads, you might as well offer products that you will gain higher advertising fees for.

There are lots of other ways that you can make money online with niche affiliate marketing. Check out, http://www.passivenicheprofits.com, to discover how you can generate passive income online today.

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When you are running an online business you know that visitors do not just fall out of the sky. They end up at your website because they entered certain keywords into their favorite search engine, or maybe they clicked on a keyword anchor text link on a related site. Keywords are a critical component to the success of your website, so keyword research is an activity that you will need to get really good at and quickly if you want to achieve success with your online business.

Of course there are countless mistakes that we all make every day when it comes to keyword research because it is partly science and partly an art to getting it just right. Here are 3 common mistakes and some ideas for how to overcome them.

Mistake # 1: Not knowing what your competition is doing

If you do not know what keywords competing websites are using to achieve higher search engine rankings, then you are at a considerable disadvantage.

Use sites such as spyfu.com and SEMrush.com, which are competitive intelligence web applications that will help you discover exactly which keywords your competitors are using, gain insight into their PPC campaigns and landing pages, and find out what their organic search engine ranking is.

Mistake #2 : Not using long tail keywords to attract targeted traffic

Not using long tail keyword phrases only makes sure that you are missing out on attracting the most targeted traffic  for your website.

Long tail keyword phrases have four or more words and helps you to identify where your visitors are in the buying cycle. For example, the keyword, “bird feeders,” is a very general primary keyword while the long tail keyword phrase, “bird feeder plans for kids,” is a very targeted keyword phrase which lets you know exactly what the visitor is looking for.

Mistake #3 : Relying on free keyword research tools

When you make the mistake of relying only on the use of free keyword tools, you lose out on many of the value added features that you get with a premium keyword tool.  You want a premium keyword tool that is simple and easy to use, one that will save you time and effort, and one that is able to uncover keywords and long tail keyword phrases that you might otherwise have overlooked.

Premium keyword research tools can also help you to find the right keyword rich domain name for your website. Having a keyword in the domain name will help you attract even more organic search engine traffic.

Keyword research is an essential activity for any online business. Using a premium keyword research tool can help cut down the time and energy that you spend on this task and make your research time yield more profitable results.

Are you ready for a power tool for keyword research? Check out, http://mcreasite.com/NicheFinder, to start discovering those hidden, untapped keywords with niche finder today.

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Regardless if you are endorsing Web Traffic Genius Bonus or even some other awesome product or service, Google Adwords really can enable you to transform Your business. Google Adwords isn’t difficult as long as you know how to use it.

There is tons of info available online that can help you get started with AdWords. You even have good tutorials from Google itself. Even then, however, people still make mistakes. The main reason for this is lack of experience and knowledge. As with anything, you need to learn as much as possible about it before you think about starting. Given below are a few mistakes that can be easily taken care if you focus on them.

Once again, back to the example of marketing Web Traffic Genius Bonus. For instance, if you’re advertising without thinking, not to mention with little familiarity with making use of Google Adwords. The first mistake most people make with Adwords is using keywords that are too broad. The entire idea behind Adwords is to get traffic to Your site that’s already looking for what you offer, and this can’t happen if Your subject is too broad. You must use specific keywords or else people are just going to click on your ads and waste your money without actually buying.

It’s a must to consider matching your keywords whenever creating your ad campaign or groups. Many people ignore this and pay the price later on when they see their traffic isn’t converting. In order to get around making this blunder, you might only include a few keywords in each ad group, and then create more groups to target more keywords. Just keep in mind that the most ad groups you can have for one account is one hundred.

You must have a good landing page if you hope to be successful at your Adwords campaign. Why? Sending lots of traffic to your site does little good if nobody buys anything. You’ll only be wasting your money. To get a good landing page that converts traffic into buyers, you must test it just like your test your advertisements. If you see that a particular landing page is not performing well, try testing various elements such as the headline, design, etc. So testing the landing page isn’t just necessary, it’s also necessary to test out what works when it comes to the pages various elements. This will give you insight into what works so that you can use that knowledge to increase the money you put into Adwords to grow our advertisements.

Another mistake is to enter the content network, without making any modifications to your bids. The content network should only be used by people who know what they’re doing. If you do happen to enter, make sure your bidding remains reasonable. Google recently modified Adwords so that people could bid different amounts of the content network and the search results. So if you fail to set different bidding amounts for your content network for your keywords, then you’ll just end up spending more money. When there are lower prices on your chosen keywords, your CTR will stay at the same level, even after your bidding as gone down.

So Google AdWords can give you quality traffic very quickly as long as you use it wisely and don’t make the mistakes listed above. Using keywords that are too broad or not watching the competition will make it more difficult for you to profit. Take the time to do the essential research before you invest your money in AdWords.

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Advertising with Google AdWords is one of the best ways to promote your business online for at least three reasons. For one thing, this service is run by the top search engine in the world, Google, so you can be sure it’s a good way to get traffic. The second reason is that AdWords gives you traffic right away, and you don’t have to wait until your site gets a good rank with the search engines. Thirdly, you can begin with a small budget, as you can control how much you spend every day. Due to the big increase in internet users and advertisers in recent years, AdWords has become a little more complicated and challenging in some ways. This causes many people who aren’t very familiar with AdWords to make certain mistakes. IM Elite

Don’t fall into the trap of choosing keywords for your AdWords campaigns that are very broad and not relevant. When you first start out, you may be tempted to choose keywords that may have some vague relation to your campaign. Finding success with AdWords really boils down to choosing the best targeted keywords. You have to do niche research and determine what people in your target market are specifically searching for. Have a friend or partner help you make a list of good keywords, and you can also take advantage of resources such as the Google Keyword Tool, Wordtracker or other free keyword tools. Getting your list of keywords ready is essential before you can actually start your campaign.

Don’t send people to a home page if you want to stay away from the other mistake many people make, and instead you’ll want to send them to your landing page. This doesn’t work, however, when your visitor reaches your home page, there’s likely so much info on it that they won’t know where to go and they’ll go elsewhere.

That’s because you must focus on creating a landing page that has to deal with your advertisement.

IM Elite Getting to the third mistake on our list, you should not leave the content network on in your settings. When you’re first setting up your campaign, make sure you turn off the content network in your account. This feature will be on by default until you turn it off, and unless you are an experienced user, it probably won’t work well for you. This is a form of contextual advertising in which your ads are placed on sites that partner with Google. You generally won’t get a good click through rate using this type of advertising. Most advertisers get impressions from this but not a good click through rate. Many of the click throughs you do get will not convert well, as they tend to be more browsers than buyers. All in all, Google AdWords takes some time before you actually see results, which is why it’s important to keep in mind the above mistakes and avoid making them. This program can be a good investment, as it can lead to quality traffic, but if you throw money into it carelessly you can also take a loss. You should try to have as much practical knowledge about your campaigns as possible, so that you don’t waste your money for no reason.

The Internet marketing world has been taken by storm, make sure you check out the Affiliate Cash Ultimatum site.

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