Bill McRea

Conversion marketing is the art and science of making the most of your website visitor’s experience on your website. When you use conversion marketing strategies you will find ways to get better results from the traffic you are already getting to your website.

Most people will visit your website only once, and most will not make a purchase on their first visit. If you can find a way to encourage more of your visitors to stay on your page longer, and interact with your content, your chances are better that they will return and eventually make a purchase.

In order to improve your website’s conversion rate you’ve got to know what it is today. There are a few ways to measure your website’s conversion rate. You can multiply the number of sales by the number of visitors and then multiply that by 100 and you’ll get your base conversion rate. There are some changes that you can make to your site that will result in a significant improvement to your conversion rate.

Let’s look at five tips that you can implement to make your website more effective:

1. Keep Testing

Use a website analytics tool such as Google Analytics to test your website’s efficiency. Which pages have the highest bounce rate? Are visitors abandoning your forms? Is your website working properly in all of the various browsers?

Then you can test other things such as landing page copy, buttons, images, etc. Virtually every element that the user interacts with on your site will have an impact on conversions.

2. Optimize your copy

Content is King. If your visitors are not responding as well to your copy as they could be, then you are losing money. Test your copy and make changes accordingly.

3.  Niche it down

Personalize your website content to appeal to your audience. Every market segment has different preferences. Show that you know what makes your prospective and current customers tick, by offering content that speaks their unique language.

4. Keep it clean, easy to find & error free

Make it a regular practice to clean up broken links on your site, provide site maps and intuitive navigation schemes, and search capabilities to make it easy on your visitors to find exactly what they need in as few clicks as possible.

5. Deliver content in flexible formats

Given the multi-media capabilities of the web you have the option of presenting your content in ways that your audience wants to consume it. Do they prefer video? Maybe they would rather listen to an audio than pore over an eBook. You might look into whether or not a mobile app would be helpful to your market.

As I said in the beginning of this article, never stop testing every possible element of your website. If you can find better ways to reach the visitors you already have and convert them at an even higher rate, your profits will increase without spending an additional dime on advertising.

For more information about conversion marketing and how to make the most of your website’s traffic, visit, http://mcreasite.com/blog to discover how to grow your online business today.

Your website’s conversion rate is the percentage of visitors who visit your site and take the action that you want them to take whether that is to sign up for an email list, leave a comment or make a purchase. Conversion rate is different from things such as SEO or PPC where you can get a better return for your money if you just spend more. In many respects, improving your website’s conversion rate won’t actually cost you much money at all, but it does take some thoughtful planning and creativity in order to generate greater results from the traffic you are already getting.

Conversion tracking is all about analyzing exactly where your website’s traffic is coming from, and figuring out what visitors are doing when they land on your site so that you can make improvements where necessary to increase your conversion rate.

Conversion tracking can be accomplished by the use of analytics software that analyzes a whole host of factors on your site including which search engines they are coming from, referring websites, what country, and which keywords they type into the search engine to find your site. But analytics software can also track the actions that your visitors take when they land on your site such as the bounce rate, which is how many visitors click away as soon as they land on your site, how long they stay on your site, how many pages they visit, and how many take the desired action that you want them to take.

Because conversion tracking is so critical to your website’s success, there are several website analytics solutions out there that can help you make the most of the traffic that you are getting and make your website more efficient and user-friendly. Here are just a few of the conversion tracking products available:

Google Analytics:

Just a few years ago you would have had to pay thousands of dollars per month for the kind of in-depth website analytics that you can now get for free with Google Analytics.  You can look at simple graphs and charts, or drill down and analyze trends.  You can set goals to track conversions and create all kinds of custom reports.

Clicky

Clicky bills itself as the easiest web analytics service. Designe for single website owners, Clicky has a user-friendly dashboard that integrates with other online services such as Twitter and Feedburner, and it has its own URL shortening service with real time analytics.

Woopra

Woopra is another website analytics service that allows you to watch visitors live as they move through your website, and you can monitor multiple websites simultaneously in tabbed windows.

Conversion tracking is the most important component in your online business because you may be getting a truckload of visitors to your site, but if you have no idea where they are coming from, or what they are doing on your site, then you don’t know what is working and what is not working. It’s been said that you can’t improve what you don’t measure. Conversion tracking helps you to discover what is working, and fix what is not working so that you can constantly improve your website’s results.

For more information about conversion tracking and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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Do you ever get frustrated when you look at Your blog traffic stats and see the bounce rate, which is how long visitors actually stay on your blog before they click away to the next site? You’re learning first hand that the one thing you can count in is that every visitor that comes to your blog will leave.

But what if there was a way that you could grab them on their way out and literally say, “Hang on a second, what about this?” What if you could find a way to profit from all of your ‘exit traffic’?

Well, now there is a way. The free, WordPress plugin called, ‘Wp-ExitWindow,’ allows you to automatically redirect your blog visitors to another web page, an affiliate offer or a specially designed squeeze page.

So, now when your blog visitors have finished looking at your blog and they are clicking out they will be presented with a new exit window.

All you have to do is go to http://wpexitwindow.com and enter your name and email address. You will receive an email with the download information for the plugin along with a link to an instructional video that walks you through the easy installation that only takes minutes.

With this plugin you can rotate between five different offers, which effectively gives you a second chance to grab your visitors attention.

• Send your visitors to a squeeze page offering them a free incentive to subscribe to your opt-in list

• Send traffic to affiliate offers

• Create a link to one of your other websites or blogs that are related to the site they are leaving from.

The free, easy to install, ‘Wp-ExitWindow’ plugin lets you increase your ability to convert the traffic that you worked so hard to get and it allows you to build your opt-in list.

Do you use an exit window pop-up? If so, is it increasing your conversion rate? Talk to me.

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Google seems to love giving webmasters things to focus on that are seemingly meaningless but people obsess on them anyway. A perfect example is Pagerank. There is so much emphasis of attaining Pagerank many webmasters miss the point. If your content is good and you have structured it with the proper format and tags, you will get traffic. Natural organic search engine traffic! So the drive for Pagerank causes webmasters to purchase links and make poor decisions about link partners. Quantity and speed seem important when the real issue is quality and relevance. So I was wondering can the same thing be said about webmasters obsession with their “Bounce Rate”.

Based on this question I did some research looking at Google Analytics, vs. the statistic from Cpanel and also Enquisite Search Analysis. Big mistake! I am more confused than ever. The stats from Google Analytics did not compare to Enquisite’s AT ALL, not even close. Even worse none of this reconciled to Cpanels statistic. After going through the log I decided that Enquisite’s stats were more accurate than Google Analytics in tracking SE traffic and its sources. But my main question is why is everyone so concerned about bounce rate.

Bounce Rate is the percentage of visitors that stay at your site less than 30 seconds. Someone finds your site, NOTHING interesting so they move on. I was using Enquisite to validate Google Analytics and I was not able to do that. Analytics measure bounce rate and Enquisite does not. Basically the metrics are not verifiable in my estimate to make a purely objective observation, so we have to go another route, conversions.

My thought is the higher the bounce rate the lower the conversion rate. Looking purely at Analytics Bounce rate, which I do not trust, and website conversion which are a fact, there is a correlation between conversions and bounce rate. The lower the bounce rate, the higher the conversion rate. Other correlations include the more page visits the higher the conversions, and the more return visitors the higher the conversions. Search engine traffic bounces at a lower rate than social bookmarking traffic as well. Sales come from search engines not bookmarks sites. SEO has a bright future indeed.

But here is the most important conclusion to keep in mind….and it is the same conclusion I came to about Pagerank. The higher the quality of content, the longer the visitor hangs around, the more they read and the more they buy. There is no scamming the system. Quality unique compelling content is the KING. I guess the SEO Copywriters have a bright future as well.

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