Bill McRea

Any Internet marketer has heard the phrase, “The money is in the list,” and the follow on to that, which is, “The money is in the relationship with your list.” But the question of the day seems to be how to engage with your email subscribers and build a mutually beneficial relationship with them. It can be challenging to always come up with engaging content that is not focused around you and your products and services. Creating content to send to your list can be time consuming and often it gets neglected.

In this article we’ll look at how you can set up a curated email newsletter that is almost completely automated and uses the power of RSS to save you time and effort.  Content curation puts you in the role of curator–that is someone who sifts through all of the available content on the web in your niche and shares the most valuable nuggets with your audience.

A curated email newsletter can be created using RSS to email thus almost completely automating the process of creating the messages.

1. Find the best content to share

Using your favorite social bookmarking browser plugin, start by bookmarking the best articles on your topics from the top blogs in your niche a collection. I use Diigo, and I clip the blog posts and add them to a group. I add tags and write up a short description about why I found that article interesting enough to share, but you can experiment with different sites and see what you come up with.

2. Create a new RSS feed

Diigo collects all of these posts into a single RSS feed for the group that you have created.

3. Plug your new RSS feed into your email autoresponder

You can take this RSS feed and use it in your Aweber autoresponder RSS to email feature. You can add other elements to your email message along with the curated content from the new feed.

You’ll want to experiment with the layout and tweak a few things, but that’s really how simple it is to set up a curated email newsletter.

Make sure that you are reading each blog post and article and make sure that the information is accurate, timely and serves the needs of your audience. When you share content that’s not useful, or inaccurate it reflects badly on you and causes you to lose valuable credibility with your audience.

Create a mailing schedule and take the time to pick and choose the best content to share and be consistent with it. Pay attention and be responsive to the feedback that you get from your audience so that you can keep improving.

A curated email newsletter is an excellent way to improve engagement with your email subscribers by offering them something of value that positions you as a trusted authority in your niche. When your subscribers feel like they are receiving value from you they will stick around longer.

Email marketing is just one way of keeping your products and services top-of-mind with your audience. Visit http://mcreasite.com/blog today for more information about growing your business online.

Bloggers and website owners know how important it is to have a lot of relevant backlinks to their site. Off page factors such as backlinks are a major factor in your site’s search engine rankings, but getting new backlinks can be a tedious, time-consuming pain, right? So, let’s look at a simple way to somewhat automate the creation of new backlinks using tumblr blogs and ping.fm.

Tumblr blogs are sort of a hybrid between a regular blog and a microblogging platform like Twitter. Just like a typical blog you create blog posts, but they add in the social media element where you follow other blogs, and you can also reblog other blogs.

So, with Tumblr you can build backlinks, and you can also leverage the efforts of others who will distribute your backlinks for you.

Now if we want to automate this whole operation, the first thing you’ll have to do is set up a profile on ping.fm, and then select the social media platforms that you use and would like to update automatically for you.

Once your ping.fm profile is complete and you have subscribed to the services that you will be updating with your content, go to the dashboard and type your message in the box. If you include a link, it will be shortened automatically for you. You have the option of just copying and pasting the title and first few sentences of your blog post, or you can take a minute and come up with a bit of original content that describes the blog post.

With one click of the ‘Ping it,’ button, you’ve just updated several social media sites including your tumblr blog at once and created a fresh batch of relevant backlinks.

Here are a few tips to help you make the most of your tumblr blogs:

• Use relevant tags for your posts

• Follow other Tumblrs in your niche & reblog their posts

• Post consistently

• Connect all of your other social media platforms such as Facebook, Twitter and Youtube.com with your Tumblr blog

• Submit your Tumblr blog’s sitemap to the search engines

http://yoursite.tumblr.com/sitemap.xml (replace “yoursite” with the name of your blog)

As with any kind of blog you create online, having quality, relevant content is the key to getting people to link to you and reblog your stuff. Tumblr blogs can be viewed and updated on mobile devices easily so it might help to choose a topic that is suited to those that are on the go. The easy to use platform makes it simple to add video, audio or photos to your blog.

Community is a big part of getting lots of followers and reblogs with Tumblr. Get in there and network with other bloggers. Leave relevant comments and reblog generously. Soon others will start reciprocating and reblogging your content as well.

Adding Tumblr blogs into your backlink building strategy can be a fun, engaging way to boost your search engine rankings, get some good exposure in your niche and attract relevant traffic to your blog.

Blogging is just one way to boost your site’s SEO. For more tips and strategies for growing your online business visit http://mcreasite.com/blog today.

Building targeted back links for Your blog is a crucial activity that helps drive traffic to your blog and boost your SEO. Blog commenting is a great way to build those back links, and if your blog is new it’s also an effective way to get some good exposure for your blog with the readers of other popular blogs in your niche.  When you leave a comment on another blog, it includes a link back to your blog. If the blogs you comment on have a higher page rank than yours and the blogs have do-follow links, this boosts your blog’s SEO because all of the relevant, incoming links make your site look more relevant to the search engines.

Unfortunately, many unscrupulous marketers abuse the practice of blog commenting and they use software to massively distribute spam comments on blogs unrelated to their topic or keywords. If you are a blogger, there is no doubt that you have spent your valuable time deleting those undesirable spam comments from your blog.

Here are five tips that will help you launch your blog commenting campaign, but they will also help you avoid looking like a spammer on other people’s blogs.

1. Choose blogs that are relevant to your topic and keywords

Create a list of the top blogs in your niche and make it a point to visit and comment on them regularly. Blog commenting is a win-win because the blogger gets user-generated content on their site, a bit of social proof and engagement, and you get a quality, relevant link back to your site. Just leaving comments on any blog regardless of the topic can look spammy.

2. Leave comments that add value to the blog and show that you actually read the blog post.

Yes, it takes time to think of a valuable comment, but what you write is a direct reflection on you and your blog.  Give it some thought and take the time to engage with the blog’s author. You will be creating a  valuable relationship, and maybe even pave the way for future guest blogging gigs for you.

3. Don’t stuff the ‘Name’ field with keywords

Type your name first and then your keywords in the ‘Name’ field, which creates an anchor text link back to your site. Stuffing this field with keywords is a good way to get your comment deleted as spam.

4. Format your comments with HTML

Blog comment boxes allow you to customize the format using a few HTML tags. This will make your comments stand out from the rest and make you look like a pro.

1.  <strong>bolds a sentence</strong>

2.  <em>italicize your sentence</em>

3.  <blockquote>include a quote</blockquote>

4.  <ul>

<li>Make a list – point 1</li>

<li>Make a list – point 2</li>

<li>Make a list – point 3</li>

</ul>

5. Use commenting software wisely

There is software available that can cut down on a ton of the work involved with blog commenting, however, you must take care in how you use it so that your efforts are not wasted when your comments are all deleted as spam.

Blog commenting is an effective way to build a ton of relevant backlinks to your blog quickly. Try these five tips today and get some fresh traffic and a SEO boost for your blog.

For some  blog commenting software that will save you time and effort and help you get a ton of targeted backlinks to your blog, visit, http://commentlinks.ebacklinktool.org/, where you will discover lots of other ways to build backlinks and drive traffic to your blogs.

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With the advent of the whole web 2.0 movement of a few years ago when the Internet ushered in the era of full engagement, user-generated content, and the proliferation of social media, social networking is something that most people who work online do every day. Social networking is a prime opportunity for you to build Your brand and manage your reputation. You can use social networking to establish yourself as a subject matter expert, and become a resource to those within your network.

Social bookmarking is one aspect of social networking that allows users to share favorite links to their favorite website and blogs. Some of the advantages of social bookmarking includes:

• It increases your online presence outside of your website
• Give you favorable exposure within your niche
• Has the potential to bring lots of traffic to your website
• Brings greater exposure to your content
• Portrays you as a trusted authority

When you participate in social networking and social bookmarking, your goal should not be to sell yourself or your stuff rather it should be to contribute and add value wherever you can. You should strive to inform and educate your network, and share links that will assist them in achieving their goals.

When you share a valuable resource the person you are sharing it with appreciates your efforts and they can begin to see you as a trusted authority in your niche making sharing good content a win-win.  The general rule-of-thumb for sharing content is that you should share 80% other people’s content and 20% your content. That way you are not seen as someone who is just looking to constantly promote themselves without adding value.

Here are just a few of the hundreds of social bookmarking websites:

• Digg.com
• Diigo.com
• Del.icio.us
• Furl.net
• Multilply.com
• Blinklist.com
• Linkagogo.com
• Stumbleupon.com
• Faves.com

Twitter is a social networking site that uses the format of micro-blogging to share short, 140 characters of text and links among a network of users. Twitter is a great way to connect with people, and get lots of targeted traffic to your website. With Twitter you definitely have to balance how much self-promotion you do because people will quickly un-follow you if it seems like you are just spamming your links.

There are some cool, free tools that you can use to check where you stand on these social networking sites.  This website, which features several free social web tools is where you can type in your website’s URL and find out how many links you have from one of the sites listed to yours: http://www.ebacklinktool.org/tools/cat/social-web-tools/

Another cool tool that can help you save time and energy is socialposter.com. from this one website you can post your links to dozens of social networking websites.

Social networking is something that you should set aside some time each week to focus on. When your prospective customers see you sharing good content, adding value and interacting with your market you will stay top-of-mind with them and make them more likely to buy from you and be loyal customers.

For more information about social networking and how it can increase your online exposure, you are welcome to visit, http://www.mcreasite.com/blog, where you’ll find lots of tips and strategies for making money online.

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Before you start rolling Your eyes at the mention of article marketing because you think it’s ‘old school’ or passé, think again. Article marketing is still an effective, viable, online marketing strategy that can benefit your website in three powerful ways:

1. Article marketing creates high-quality, relevant backlinks to your site for improved SEO
2. Your articles will establish you as a trusted authority and subject matter expert in your niche
3. You create a flood of the best kind of targeted traffic to your site—visitors who have already consumed some of your content, so they are looking for more of what you have to offer

Article marketing was very popular back in the day for good reason—it totally works. Article marketing does take some time and effort, but once you invest that energy, your articles will continue to send you targeted traffic and sales for years to come.

How does article marketing work?

For those who are not completely clear on the concept of article marketing it’s very simple. You write a 400-600 word article based on the primary keywords for your website, include a link back to your site in the resource box at the end, and then your submit the article to an article directory. Visitors find your articles when they are searching for your keywords.  Email newsletter editors may grab your article from a directory and publish it to their audience spreading your link even wider.

What is the goal of article marketing?

The basic goal of article marketing is to generate targeted traffic to your website. Don’t overlook the opportunity that articles present for you to expand your brand, and establish your credibility in your niche.

You want to craft articles that will inform, entertain, engage and entice readers, but leave them wanting more of what you have to offer, which they will find when they follow the link back to your site. Think of your articles as an hors d’oeuvre—a tasty appetizer where the content on your website is the main course.  The content of your articles should showcase your unique strengths and what sets you apart in the marketplace without giving away the store in free content.

Tips for your article marketing strategy

• Write quality, original articles.
• If you re-write your articles, do it with an eye towards quality and making re-write able to stand on its own and convey the same sense of quality and originality.
• Spinning article content is a personal choice. Spinning produces a lower quality product, but it gives you exponentially more exposure. One alternative is that you can point the links from your spun articles back to the other articles that you have published online, blogs where you have guest posted and content sharing sites.
• Post your (original) articles to content sharing sites such as Hub Pages, Squidoo, Scribd, and a whole host of other sites of that nature.
• Post your articles on free blogs such as blogger, zimbio, wordpress.com, tumbler.com, etc. All of these properties will give you relevant, high quality backlinks.

Article marketing is made super-easy when you use ArticleBot software because the more articles you write, and the more places you submit them the more money you will make. Submit your articles to 400 directories and watch the traffic start rolling in. Visit, http://www.mcreasite.com/blog for tips and strategies for Internet marketing.

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