Bill McRea

Today there are hundreds, even thousands of people online trying to make money.

From my own personal experience I would guess that between 98% to 99% of these people utilize Internet marketing as if it were a business plan.

Internet marketing is not a business plan, but rather a set of ideas, tools, and utilities that we use to market our businesses.

It’s my belief that so many Internet businesses are failing because of lack of direction.

Once again, Internet marketing is not a direction, but a set of tools that we utilize to market our businesses.

For those who want to start an Internet business, what you need is a direction!

If you love Internet marketing and all that comprises it, that’s great.

But in order to become truly successful with your online business, you need to have a direction, an idea, and a business plan.

If we take a look at all of the very successful Internet marketers, do we see them teaching Internet marketing?

Yes and no.

But, what we really see are successful people teaching only one aspect of Internet marketing at a time.

So rather than simply teaching how to Internet market, they are teaching one certain idea of Internet marketing.

It could be any aspect of Internet marketing, such as e-mail marketing, using private label rights properly, or using pay-per click marketing.

Let’s look at an example…

Have you heard the phrase Bum Marketing?

If you’ve been online for any length of time at all, I’m absolutely sure you have heard that phrase.

In fact, you probably even know the guys name that coined that phrase.

His name is Travis Sago.

Travis Sago’s business deals with nothing more than article marketing.

He doesn’t try to teach everybody how to Internet market, rather, he teaches people how to specifically use articles to drive traffic to their own or affiliate websites.

He has a specific direction, one simple idea he focuses on, and people hunt him down like the Bubonic plague to learn how he uses articles to drive traffic!

Got Direction?

Get one and watch your Internet business start to explode!

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Many home based business owners and work at home business owners realize that they need some type of promotion in the form of press or news releases.  However, many feel that this is not feasible either due to their belief that they will not be able to fit it into their budget or they are intimidated by the process.  They take a look at press releases done by major corporations and feel that they can not compare.  In truth, though, all small businesses can benefit from press releases and most can afford rather easily.  Additionally, writing a press release is not rocket science, as long as you know your intended audience, know your newsworthy slant and understand how a press release is constructed, you can write a press release for your own company.

Form

A good press release does not have to be 1,000 words in order to be effective.  In fact, shorter is often better.  Think about news articles that you read in the paper.  Every word counts.  The articles are written in a concise manner without extra fluff and meaningless phrases.  Write your press release in the same way.  Keep it concise, to the point and make every word count.  A release that is 300 to 500 words is pretty much optimal much of the time.

There are services on the internet that will advertise your small business press release.  This is also known as a syndicated web post.  Your release can be picked up by a variety of sites, including the media so it is very important that you write your press release with the media in mind.  Think about newspaper articles and write your press release in a similar tone.   The three main aspects of your press release form are:

*  Straightforward, direct tone

*   Always written in the third person – NEVER in the first person

*  Specific format

Format

Press releases have a specific format that should be followed.  Different services have certain items that they need included, but the basic format never changes.  And it is easier than you think.

*  Slant or Focus

You want to come up with a newsworthy slant for your press release.  Find a focus that you feel would attract readers were they to see an article on that topic in the newspaper.

*  Headline

This is your title and next to the first paragraph, it is the most important part of your release because it is the “hook.”  This means that you need to be creative and write a headline that will grab readers and make them want to read the release.  However, it must be one sentence with no exclamation marks or similar “salesy” type indications.  Make sure that it pertains to your slant or focus and is not too long.

*  First Paragraph

This is an overview about your newsworthy focus.  Give your readers the who, what, when, where, why and how.  This should be your strongest paragraph and it should be very engaging for the reader.  Write this paragraph as if it is the press release and your readers won’t see the rest of it.

*  Subsequent Paragraphs

This is where you begin to get more detailed.  Talk about your newsworthy focus in one paragraph, comments on your company, its history or growth in another.  You may even devote a paragraph to your industry if it is relevant to your focus.

*  Quotes

Many press releases insert one or two quotes from a key player in your company or industry and incorporate it into the body of the release.  This can help your release look even more professional.

*  Conclusion

This sums up your release and reiterates your focus but it is never a sales piece.

*  Boilerplate

This is the bottom of your release.  It contains one or two sentences about your company, along with your contact information.  The boilerplate can remain the same from one press release to another.

End your release with ### to indicate to your reader that your release is complete and make sure that you proofread it before sending it out.  Writing a press release for your small business is fairly simple once you get the hang of it.  It is certainly worth trying, you might surprise yourself.

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