Bill McRea

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Mobile marketing is making use of the exploding popularity and ubiquity of mobile devices to create demand and generate exposure for your products and services. Over 300 million Americans own a mobile phone, and for many of them it is their only access to the Internet. Since most people who own cell phones carry them with them practically everywhere, your message gets delivered directly into their hands while they are in action, on the move and living their lives. Mobile marketing is about effectively bringing your message to your audience where they are.

Because there are so many different kinds of mobile devices available right now with various operating systems that have different kinds of functionality, let’s break down some of the different kinds of mobile marketing campaigns.

• Text messaging (SMS) using common short codes

Users see or hear the short code and send a blank text message to that number, which then subscribes them to a mobile messaging list. You can then send future marketing messages to those subscribers. They can opt-out by replying to a text with the code: STOP and they will be automatically removed.

Most cell phones have the capability to send SMS messages, however,  subscribers can choose to not purchase a text messaging plan.

• MMS (Multi-media Messaging Service)

MMS messages can include photos, text, audio or attached video.

• Internet browser

Your marketing messages would appear as banner advertising on mobile websites, games and apps, you can create landing pages and use any other form of online marketing strategy.

• QR Codes

Quick response codes appear ‘in the wild,’ so-to-speak. These are two-dimensional, graphic codes that have contact data or a URL embedded in the image. A smart phone with a QR reader app installed can scan the code and access information on the web for your business. QR codes are used in print ads, on flyers, tee shirts, car decals—anywhere potential customers might see and scan them using their phones.

• Bluetooth proximity marketing

Proximity marketing is the localized distribution of advertising content that is location specific. Transmissions can be received by people who are in close proximity and who have mobile devices equipped to receive the messages. Proximity marketing is often used at concerts or large events such as conferences, it can be used to broadcast  information specific to that venue or audience.

Again, mobile marketing gets your message directly on devices that your target market is engaging with for a good portion of their waking hours during the day. By the end of 2011, about half of the mobile phones in use in the U.S. will be smart phones, which have:

• Internet access
• Email
• Camera
• Video
• GPS
• Music player

With the hundreds of thousands of apps that are being developed and either sold, or given away free, this provides yet another venue for mobile advertising. As people use the apps and play the games, your ad is displayed where they can click on it if it interests them.

Mobile marketing is the way to grab and hold the attention of your target audience, engage them and promote your products and services.

If you are ready to get started with mobile marketing, visit http://mcreasite.com/blog , where you will discover how to expand your brand and grow your business online today.

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One of the current top choices for response-driven marketing on the Internet these days is banner advertising. Many advertisers who use PPC advertising also rely on placing banners on relevant sites, blogs and forums to get targeted traffic to their websites. Any number of other methods exist for targeting potential customers, but advertising with banners has grown by leaps and bounds, becoming the most popular tool for this purpose.

Placing banner ads on relevant websites is a highly effective way to get traffic to your business. Banner ads are simply a form of online advertising that entails embedding an advertisement into a web page. Banner ads are comprised of text, graphics and other elements which are designed to create interest in an offer and invite people to click and check into the offer.

The first piece of advice is to make sure your banner ads are relevant to the audience and your offerings. This means including a highly targeted and straight-forward message in your ad. You need to give the prospect a good idea of what you are promoting. You should take care to be extremely clear in your message. Its essential to remember that most people will be quick to move on, especially if they have to dig too deeply into your site to get the information they need about your special offer. When they click on your banner ad, they want to understand immediately what the benefits will be for them. Their decision will be made quickly so they must understand in as little time as possible just what they are going to get out of your product.If the ad is vague, you are most likely not going to get many hits. Most people do not want to spend too much time ferreting out all the details. So being specific means you are giving the customer what he/she is looking for and help them take advantage of the right offer. Banner advertising is most successful when it is set up as a win-win situation for both the onlooker and the business that is putting the ad out.

Always keep in mind that your banner ads will need regular updating and refreshing to ensure the relevance and effectiveness that will keep those clicks coming. To illustrate this point: Do you think that shoppers come away with a good or a bad impression when they come across a banner advertising a promotion that has since expired? Customers who encounter something like this on your website will stop visiting and buying there. Most people won’t feel they can trust your company if no one cares enough to update it. However, if you are are putting in the time to update your banners regularly, you’ll also be able to advertise new products and get excellent results, along with more traffic being generated for your website. Changing out the colors and other visual elements of your banners is a great way to freshen then up. There is no hard and fast rule about how often you need to change things; some marketers put their ads on a monthly rotation while others don’t mess with them nearly so often. Just remember that regularly changing your ads will result in them receiving more conversions. Usually a change each month will be adequate to freshen up your banners. Another option is to place your banners in email messages-but make sure they’re current if you decide to this. It all boils down to how much effort you constantly put in to increase your conversions, and changing your ads with time is just one of the many steps towards that.

A common error of many marketeers lies in utilizing banner ads to promote a product or service that is not fairly representative of the actual product or service on the destination website. Potential clients only get discouraged and frustrated and decide that your firm is untrustworthy when you are even slightly dishonest in the ideas conveyed by your banner advertising. Word of mouth can make things worse for you in such a situation, because people on the Internet can communicate with their friends and associates from all over the world. If individuals learn that your banner ad does not deliver what it indicates, it will create bad advertising results you wish to avoid, and this kind of negative feedback travels to all reaches of the Internet. The end result is that people will have a lower opinion of your website. A simple act of honest advertising in your banner ad ensures the growth of trust for your product/service. And that faith will bring people back regularly to your site for additional purchases. Clearly,the way you treat your potential clients/customers is the key element as to how successful your site will be. When your banner ads are true to your product and you show respect to your customers, you will form a relationship with them that will contribute greatly to the success of your business over time. Think of this as your foundation; without it, what’s on top can crumble.

With that we come to conclusion that banner advertising is here to stay. It has the capability of attracting visitors to your offer, and it can also help you in creating a brand to distinguish your business. By following the tips stated above, you will have a sound business marketing plan and hopefully a successful one at that.

Maybe you decide you want to promote Synnd Review. Log on to the affiliate area and pick the best looking banner ad. Definitely visit Synnd for more details.

categories: banner ads,banner advertising,media buys,online advertising,internet marketing,affiliate marketing,media,business,marketing

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In a previous post  I defined niche marketing as staking out your specific part of a larger market, learning What the needs and wants of that market are and delivering products and services that meet those needs better than anyone else.

In niche marketing you have a narrowly defined market that allows you to delve deep into the niche, get to know the needs and desires of the market and supply them with products and services that provide tangible solutions.

If you’re looking to establish a foothold in marketing online, niche marketing can provide you with the opportunity to stake out your spot to shine. As you learn and gain knowledge, skill and experience, your income and your audience will grow accordingly.

Where niche marketing is narrow and deep Internet marketing is infinitely broad and shallow. Internet marketing is all about using a broad range of strategies including search engine marketing (SEM) search engine optimization (SEO) email marketing, social media marketing and banner advertising placement to interact with website visitors to entice them to respond to What is being offered for sale.

Internet marketing can also considered a niche in that there are certain marketers who have gained a lot of expertise and exposure by creating and selling products and services that teach others how to utilize the medium of Internet marketing to make money.

Because there is always a lot of money to be made by teaching others how to make money, Internet marketing itself is a hot, and highly competitive niche. Through providing products, training and consulting, Internet marketers who have longevity in the market and who have established themselves as a trusted authority are richly rewarded for their efforts. Newcomers to the Internet marketing niche must earn and prove their way to the top of the food chain, which takes time, patience and perseverance.

What’s your take on niche marketing vs. Internet marketing?

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With the advent of Internet, marketing has evolved from its tradition avatar into more robust and dynamic forms. Internet marketing has developed as a fast growing industry in itself. Owing to its fast growth, it has also opened up immense job opportunities for youngsters looking to get into a marketing job but are not interested in the regular marketing stuff. Jobs in Internet marketing are quite different as compared to normal marketing jobs. While the purpose remains the same, the approach differs as Internet audience behaves and reacts in a different manner.

Also, those aspiring for Internet marketing jobs have to be passionate about technology and keep themselves abreast with the latest tech advancements in the field. Thus, the basic skills that you require for an Internet marketing job are: thorough knowledge of the Internet space, a technical bend of mind, knowledge of marketing basics and loads of creativity. Since Internet domain is fast developing and the competition is also rising increasingly, one has to be on one’s feet all the time to be successful in this domain. Since Internet is a very powerful medium of communication, it needs an especially designed strategy to sell ideas to people.

Since Internet is a democratic domain, it rewards those who have done enough to ensure that apart from the worth of the product or service offered, the site is seen and marketed well to the users in this domain. The Internet audience is not bound by time or location. It was a world-wide audience. So, Internet Marketing requires talking to your customer wherever he/she may be. Once the traffic to the site builds up, it features prominently on the search pages and that is from where more traffic comes. Also, banner advertising on various other sites is on way of Internet Marketing. Then, there are text ads that are run on various sites. There are ad networks that handle such advertisements and place the ads on selected relevant locations. There is a whole industry dedicated to carry out and think of creative and innovative ways to promote things on the Internet. Even offline products are promoted online.

To get a job in Internet Marketing, one doesn’t really require a formal degree. MBAs, engineers, math graduates, and many others can do it equally well with practice. It pays to be creative and quick in this domain. The field is relatively new and is ever changing. Thus, there is scope of a lot of innovations and taking it to the next level. There area certain set practices following which one can enter the industry and once the nuances are learnt, one can look at any revolutionary idea.

There are basically three types of websites that carry out businesses on the internet. Firstly, there are customer to customer websites that enable communication of the consumers. They allow users to interact with each other and then benefit from their experiences for various pursuits. These would include networking sites, matrimonial sites etc. Then there are business to business websites where businesses link up with each other. This is primarily done for transactions and buying and selling of products and services. Then, there are business to customer websites where consumers of the products or the services being provided can directly come to the site. Internet marketing is the most efficient for such sites.

For a person in the Internet Marketing space, it is important to have a deep and clear understanding of all the types of sites and the mentality of the users coming to those sites. It is only when one understands the relevant audience that one can market any thing to them. They have to be spoken to in their language. Of course, creativity is important but it should not be ambiguous. Since the attention space of the Internet users is very less, it is better to keep the communication direct and crisp. Then, ranking up in the search engines is one sure way of targeting the relevant audience and getting the right traffic to the site. There are various practices to achieve this and these practices are an imminent part of successful Internet Marketing. Any product or service on offer should very clearly be able to state its advantages to the users and make them come to the site that is being marketed.

Most companies in the internet space do a lot of spending on Internet marketing and there are various job opportunities in such companies. Other than that, even offline companies hire agencies to do Internet marketing for them. These agencies also have good jobs on offer. One looking to pursue a career in this field can look at starting his/her career from either of these and then go on to learn and carve a successful career here.

Read more…>>>

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Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

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