Bill McRea

Get paid to share your links!

Any Internet marketer has heard the phrase, “The money is in the list,” and the follow on to that, which is, “The money is in the relationship with your list.” But the question of the day seems to be how to engage with your email subscribers and build a mutually beneficial relationship with them. It can be challenging to always come up with engaging content that is not focused around you and your products and services. Creating content to send to your list can be time consuming and often it gets neglected.

In this article we’ll look at how you can set up a curated email newsletter that is almost completely automated and uses the power of RSS to save you time and effort.  Content curation puts you in the role of curator–that is someone who sifts through all of the available content on the web in your niche and shares the most valuable nuggets with your audience.

A curated email newsletter can be created using RSS to email thus almost completely automating the process of creating the messages.

1. Find the best content to share

Using your favorite social bookmarking browser plugin, start by bookmarking the best articles on your topics from the top blogs in your niche a collection. I use Diigo, and I clip the blog posts and add them to a group. I add tags and write up a short description about why I found that article interesting enough to share, but you can experiment with different sites and see what you come up with.

2. Create a new RSS feed

Diigo collects all of these posts into a single RSS feed for the group that you have created.

3. Plug your new RSS feed into your email autoresponder

You can take this RSS feed and use it in your Aweber autoresponder RSS to email feature. You can add other elements to your email message along with the curated content from the new feed.

You’ll want to experiment with the layout and tweak a few things, but that’s really how simple it is to set up a curated email newsletter.

Make sure that you are reading each blog post and article and make sure that the information is accurate, timely and serves the needs of your audience. When you share content that’s not useful, or inaccurate it reflects badly on you and causes you to lose valuable credibility with your audience.

Create a mailing schedule and take the time to pick and choose the best content to share and be consistent with it. Pay attention and be responsive to the feedback that you get from your audience so that you can keep improving.

A curated email newsletter is an excellent way to improve engagement with your email subscribers by offering them something of value that positions you as a trusted authority in your niche. When your subscribers feel like they are receiving value from you they will stick around longer.

Email marketing is just one way of keeping your products and services top-of-mind with your audience. Visit http://mcreasite.com/blog today for more information about growing your business online.

Get paid to share your links!

Conversion marketing is the art and science of making the most of your website visitor’s experience on your website. When you use conversion marketing strategies you will find ways to get better results from the traffic you are already getting to your website.

Most people will visit your website only once, and most will not make a purchase on their first visit. If you can find a way to encourage more of your visitors to stay on your page longer, and interact with your content, your chances are better that they will return and eventually make a purchase.

In order to improve your website’s conversion rate you’ve got to know what it is today. There are a few ways to measure your website’s conversion rate. You can multiply the number of sales by the number of visitors and then multiply that by 100 and you’ll get your base conversion rate. There are some changes that you can make to your site that will result in a significant improvement to your conversion rate.

Let’s look at five tips that you can implement to make your website more effective:

1. Keep Testing

Use a website analytics tool such as Google Analytics to test your website’s efficiency. Which pages have the highest bounce rate? Are visitors abandoning your forms? Is your website working properly in all of the various browsers?

Then you can test other things such as landing page copy, buttons, images, etc. Virtually every element that the user interacts with on your site will have an impact on conversions.

2. Optimize your copy

Content is King. If your visitors are not responding as well to your copy as they could be, then you are losing money. Test your copy and make changes accordingly.

3.  Niche it down

Personalize your website content to appeal to your audience. Every market segment has different preferences. Show that you know what makes your prospective and current customers tick, by offering content that speaks their unique language.

4. Keep it clean, easy to find & error free

Make it a regular practice to clean up broken links on your site, provide site maps and intuitive navigation schemes, and search capabilities to make it easy on your visitors to find exactly what they need in as few clicks as possible.

5. Deliver content in flexible formats

Given the multi-media capabilities of the web you have the option of presenting your content in ways that your audience wants to consume it. Do they prefer video? Maybe they would rather listen to an audio than pore over an eBook. You might look into whether or not a mobile app would be helpful to your market.

As I said in the beginning of this article, never stop testing every possible element of your website. If you can find better ways to reach the visitors you already have and convert them at an even higher rate, your profits will increase without spending an additional dime on advertising.

For more information about conversion marketing and how to make the most of your website’s traffic, visit, http://mcreasite.com/blog to discover how to grow your online business today.

Get paid to share your links!

Webinars have become a popular format for online training. A webinar, in case you weren’t sure, is a live, online event similar to a seminar that you would attend in person with a speaker at a podium and a live audience in the room. When the teacher and the students are at a significant distance, using webinars for training purposes can save a lot of time and money, but they can also be far more convenient than attending class in person. In this article we’ll take a look at how to use webinars to train students over the Internet.

What are the advantages of hosting a webinar rather than a live class?

There are a lot of advantages to using webinars over holding live classes including saving on travel, the ability to offer classes at any time of the day or day of the week without regard to the availability of a teaching facility, greater potential to utilize the talent of in-demand instructors that may be too busy to travel, and the ease of presenting technical information on the computer screen.

How to present the teaching materials in a webinar?

The curriculum for the class can be presented using any presentation software that uses slides. Some webinar services allow webcam access, so participants not only hear but see the presenter during the webinar. There is also the option of inserting an instructional video within the presentation. There are countless ways to present teaching materials in a webinar. As you experiment with the medium you will come up with lots of additional ideas.

How to accommodate Q & A?

Depending on the capabilities of the webinar service, students can raise their hands by clicking a button, which signals the presenter that a participant has a question. If the presenter wants to ask the participants a question, they can initiate a poll, get the results instantly and then share the results with the rest of the audience live.

Can you measure student participation during a webinar?

Some webinar services allow the presenter to identify how many of the participants are paying attention to the presentation, and how many are clicking away and opening other screens on their computer. This will help the instructor to know if they are getting full engagement from their audience, or if they have turned their attention elsewhere.

What are the limitations of the webinar format for teaching?

There are some clear limitations to the webinar format for teaching certain subject matter. For instance, the presenter can’t see the faces of their students, so for topics such as language learning, where the teacher might want to see how the student is moving their mouths to produce the words, or for a really hands-on topic such as art where the teacher would want to be able to see and interact with their students. But that leaves a wide variety of topics that can be taught using webinars.  So, if teaching and training are part of your business model, you might want to try hosting a webinar to teach your next course and see what kind of response you get from your students.

Teaching and training is a great way to build customer loyalty and sell more products. For more information about how you can use webinars to grow your business, visit http://mcreasite.com/blog today.

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Get paid to share your links!

Webinars are a very popular way to present information to large groups of people at one time. They are the online version of a live seminar, but you get to save on the travel costs and the hassles of renting a hotel conference room for your live event. You will, however, have to deal with choosing the right webinar service and setting everything up so that your webinar will go smoothly. Because everyone has different needs and requirements, there is no single ‘best webinar service,’ out there. We’ll take a look at some of the features available with the various webinar services, and you can decide which services you need for your webinar.

Pricing for webinar service providers

Webinar service prices are based on the number of participants you are expecting, so you can choose your best option when you know whether you will have 50 or 500 attendees at your web event. Of course, price is not the only criteria for making your selection, but if you have a budget you must have a pretty firm grasp of the number of attendees you will be dealing with.

Recording the webinar

Some providers will record the webinar for you automatically. With other providers you will need to run separate software and remember to set it up before you begin the webinar.

Desktop sharing and whiteboard sharing during a webinar

Will you be sharing your desktop or a whiteboard during the webinar? If so you want to make sure that the service you use allows you to do this.

Number of presenters

If your presentation requires several presenters who will be in different locations, some webinar services can accommodate this and others may not.

Live Polling

This feature allows the presenter to poll the audience and then share the results of the poll with the audience in real time.

Text Chatting

This allows participants to ask questions and get them answered in real time. This is a useful feature that makes webinars very powerful.

Once you know how many participants you will be expecting, and you’ve got an idea of the kinds of services that you need for your event, you can start reviewing the various webinar services available. A good idea is to find out what other people’s impressions were of the service. Make sure you talk to people who have actually hosted a live webinar using the service that you are considering using. Ask them what their impression of the company’s customer service was. When you run into a technical glitch in the middle of a webinar, you want to be sure that the company you are working with will be responsive to your needs and solve your technical issues quickly.

Choosing the right webinar service provider is a combination of which company offers the features you want at a price that fits in with your budget. It’s helpful to choose a service that is scalable, so that as you grow and have more and more attendees, that webinar service provider will still be able to meet your needs.

For more tips and ideas about using webinars to grow your online business, visit, http://mcreasite.com/blog where you’ll discover lots of resources for making money online.

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Get paid to share your links!

Webinars, which are the Internet version of a live seminar, can be either a live event where the presenter and participants are interacting in real time, or they can be pre-recorded and then replayed several times. Webinars have become a powerful way to reach lots of prospective customers at once, but they are also a great format for selling downloadable information products online. In this article we’ll take a look at how you can get started using webinars to sell information products.

What product will you be offering?

The first step in selling information products using webinars will be to decide what product you will be offering to your audience. The type of product will have some bearing on the format of your webinar. For example, if you are selling a ‘how-to’ course, the webinar might be instructional where you walk participants through how to do a specific task.

Choosing a webinar service provider

There are several webinar service providers and you can choose the one that best suits your needs and your budget. Here are some of the top webinar providers:

• Cisco’s WebEx
• Go to Webinar
• MegaMeeting

Some of the features of these webinar providers include:

• Real-time screen sharing
• VoIP
• Webcam Compatibility
• Embedded video sharing
• Full duplex support (allows participants to communicate at the same time)
• Polling (allows the presenter to poll the audience and present the results in real time)

Composing your presentation

You can use any kind of presentation software such as PowerPoint, or some of the free, online solutions such as Prezi, SlideRocket, or Google docs Presentations.

As you prepare your presentation, remember to keep it as simple as possible so that you do not distract viewers with flashy graphics. Be sure to include lots of relevant content that your participants will be able to use immediately. If it turns out to be an hour long commercial for your product, people will not be as happy to buy from you. But if you provide lots of value, and they come to know, like and trust you, then they are more likely to want to purchase what you have to offer.

Marketing your webinar

Once you have finished putting the presentation together, you’ll want to spread the word about your event. Create a landing page where participants can register for the webinar by leaving their name and email address.  You can also request a phone number and send a text message reminder to their phone before the webinar starts.

Next you would set up an email list which you can use to keep in contact with subscribers. Be sure to send out reminders to ensure the highest attendance possible. You can offer to send a link to the recording of the webinar only to those who have registered. You can also use email to follow up after the webinar is over, send them a link to the replay and invite them to your next webinar event.

Webinars can be a fun way to make money selling information products. Take the time to research the various providers, and practice your presentation and soon you will have a winning program.

There are lots of other ways to sell information products online in addition to webinars. For more information you are welcome to visit http://mcreasite.com/blog for lots of tips and strategies for making money online.

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