Bill McRea

The title of this article very well might have been, ‘How to Keep Up With the Constant Changes with Google,’ but that’s an impossible task, so we’ll tackle what we can here. Article marketing is an, ‘old school,’ online marketing strategy that has traditionally helped bring in lots of targeted traffic, while building backlinks to help boost SEO.

The basics of article marketing have not changed, which is part of the beauty of the simplicity of it.

What has changed with the recent changes at Google was in changing the way they rank websites, a lot of content farms and some article directories lost their high rankings, and with that they lost a significant portion of the traffic they had been receiving. Less traffic to the article directories, of course, means less traffic from the articles people were posting there.

What was the goal of the Panda updates?

The infamous Google Panda updates were just a few of the hundreds of improvements they made to their search engine. Google’s ranking algorithms reportedly remain unchanged, however, the Panda update involves adjustments to the system making it more accurate. The changes are designed to make sure that the most relevant pages are ranked highest in the search engine results pages.

Relevancy and quality are the buzzwords of the moment when it comes to article marketing. Two other important buzzwords are quality over quantity. Google’s mission is to constantly weed out low quality, duplicate content and spam.

What can you do?

If you have been experiencing diminished results for your article marketing efforts, there are lots of things that you can do to improve them, but I will warn you—they are neither quick nor easy. Remember the watch words, “quality over quantity.” If you had been cranking out a ton of low quality, keyword stuffed articles full of spun content, then it’s clear that it’s time to step your game up and start writing higher quality articles written to be read and understood by your human visitors rather than to satisfy the search engine spiders.

Basically, Google has raised the bar significantly when it comes to ranking content and websites. They are demanding quality, relevant content or it will not rank well.

Tips for boosting your results from article marketing now:

I’ll warn you that you’ll not find any earth-shattering ‘secret methods’ here. You may look at these tips and think you’ve seen this all before, but if you are not implementing them then they are not helping you one bit, right?

• Focus on providing a quality experience for your readers. Quality over quantity means that you might end up with fewer articles because you are spending more time researching the content and writing thoughtful, accurate, compelling articles.

• Be trustworthy. Do your research, cite your sources and give credit where credit is due to other authors. Provide more than one point of view on a topic. Be fair and transparent.

• Proofread your work. An article that is full of spelling and grammatical errors will cause the reader to doubt the credibility of the author. If you can, have someone look your articles over and give you their feedback before you publish them.

• Ask yourself if this is an article you would share. When people share content with their network it will reflect on them if the piece turns out to be a bunch of crap. Write something that you would be proud to see being passed around.

No, the Google Panda update did not kill article marketing. Hopefully, it did kill off the idea that you can crank out a ton of crappy articles and still expect to get quality, targeted traffic from it.

Article marketing is just one of the ways that you can generate targeted traffic to your website. Visit http://mcreasite.com/blog to discover lots of ways to grow your online business with Internet marketing techniques today.

Before you start rolling Your eyes at the mention of article marketing because you think it’s ‘old school’ or passé, think again. Article marketing is still an effective, viable, online marketing strategy that can benefit your website in three powerful ways:

1. Article marketing creates high-quality, relevant backlinks to your site for improved SEO
2. Your articles will establish you as a trusted authority and subject matter expert in your niche
3. You create a flood of the best kind of targeted traffic to your site—visitors who have already consumed some of your content, so they are looking for more of what you have to offer

Article marketing was very popular back in the day for good reason—it totally works. Article marketing does take some time and effort, but once you invest that energy, your articles will continue to send you targeted traffic and sales for years to come.

How does article marketing work?

For those who are not completely clear on the concept of article marketing it’s very simple. You write a 400-600 word article based on the primary keywords for your website, include a link back to your site in the resource box at the end, and then your submit the article to an article directory. Visitors find your articles when they are searching for your keywords.  Email newsletter editors may grab your article from a directory and publish it to their audience spreading your link even wider.

What is the goal of article marketing?

The basic goal of article marketing is to generate targeted traffic to your website. Don’t overlook the opportunity that articles present for you to expand your brand, and establish your credibility in your niche.

You want to craft articles that will inform, entertain, engage and entice readers, but leave them wanting more of what you have to offer, which they will find when they follow the link back to your site. Think of your articles as an hors d’oeuvre—a tasty appetizer where the content on your website is the main course.  The content of your articles should showcase your unique strengths and what sets you apart in the marketplace without giving away the store in free content.

Tips for your article marketing strategy

• Write quality, original articles.
• If you re-write your articles, do it with an eye towards quality and making re-write able to stand on its own and convey the same sense of quality and originality.
• Spinning article content is a personal choice. Spinning produces a lower quality product, but it gives you exponentially more exposure. One alternative is that you can point the links from your spun articles back to the other articles that you have published online, blogs where you have guest posted and content sharing sites.
• Post your (original) articles to content sharing sites such as Hub Pages, Squidoo, Scribd, and a whole host of other sites of that nature.
• Post your articles on free blogs such as blogger, zimbio, wordpress.com, tumbler.com, etc. All of these properties will give you relevant, high quality backlinks.

Article marketing is made super-easy when you use ArticleBot software because the more articles you write, and the more places you submit them the more money you will make. Submit your articles to 400 directories and watch the traffic start rolling in. Visit, http://www.mcreasite.com/blog for tips and strategies for Internet marketing.

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Article marketing is a great way to make affiliate income online. But when you add the power of Micro Niche Finder to your arsenal of tools, you have the opportunity to earn higher commissions because you’ll be armed with timely information to help you choose the best niches and keywords to focus on.

To get started with article marketing, you basically choose a niche, choose keywords within that niche and then find products that you can sell online that would appeal to the same demographic. Next you would write up a series of articles using your chosen keywords and post them in the top article directories with a link back to your site. When visitors read your article in the directories and then click on the link back to your website, you then have the opportunity to interest them in the affiliate programs that you are offering. If they click on your affiliate link and purchase the product, you will generate a commission.

The key to generating higher commissions is to find the best possible keywords that will attract visitors who are ready to purchase the solution that you have to offer. Your content must answer their question or provide the information that they were searching for when they typed in the search terms. When you have a powerful tool such as Micro Niche Finder at your disposal, chances are you will find those keywords that will help you to pinpoint the needs of your market and provide the solutions they are seeking.

Micro Niche Finder (MNF) is a keyword research tool that helps you to wade through all of the information in the search engines and make practical sense of it so that you can create article marketing campaigns that will attract the traffic that you need.

One of the more useful features of MNF is the SOC, or strength of competition column. When you type a keyword into a search engine and then look to see how many pages there are for that term, what you really want to know is if this is a niche where you can actually compete and get some traffic.

With SOC, you get color-coded indicators to let you know about the competition for that particular keyword.  Here’s what each of the three colors means:

Red:  This keyword is probably pretty saturated with competition and it would not be worth your trying to pursue it.

Yellow:  This keyword has fairly moderate competition.

Green:  This keyword is probably worth pursuing as there is not a ton of competition for it at this time.

Keep in mind that you want at least some competition because that shows that people are actually interested in the topic.

Another feature to keep your eye out for is ‘Hot Topics’.  This field lets you know what’s hot on Google right now in case you are looking for some timely topic keywords to include in your articles.

Micro Niche Finder is an excellent tool that can help make your article marketing campaigns more effective, but it has many other uses as well.

If you do a lot of article marketing and you need a solid keyword research tool that is easy to use and understand, you’ll want to check out, http://mcreasite.com/MicroNiche, where you can watch five, free informational videos that show you exactly how you can make money with Micro Niche Finder.

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Article marketing is far from glamorous, and real rockstars generally don’t bother with it, but you can totally become an article marketing rock star in your own right when you have access to keyword research that helps you to skyrocket your results quickly. Market Samurai is a keyword analysis tool that will slash the time and effort that it takes to develop a strong list of keywords to focus your article marketing efforts on, but it also does lots more.

Article marketing is one of those solid online marketing techniques that will always bring you targeted traffic, however, imagine if you could find the ‘secret sauce’ that made your articles even more effective? Well, it might sound too simple to impress you, but solid keyword research is that secret sauce, and market samurai brings it to you quickly and efficiently.  Without quality keyword analysis, you’re effectively shooting in the dark when it comes to choosing which keywords to focus your article marketing efforts on. Trial and error skews towards error far too often to make it worth it. When you start with good data, you are more likely to get solid results.

Try these strategies for getting the most out of your keyword research for article marketing:

Look for long tail keywords

Make a basic list of keywords to start with. A good place to look is in your website analytics results. You will get an idea of the keywords that you already rank for and the search terms that your visitors are actually typing in to find your site. Try to discover some long tail keywords, which is just keyword phrases made up of four or five words. What makes long tail keywords of effective is they are very specific, which will lower the competition for those keywords.

Use Google’s wonder wheel

Google’s wonder wheel is a great place to find related keywords. To add to your initial list of keywords to write your articles on. Just look to the left sidebar when you are searching and you will see the link for the wonder wheel. When you click on the wonder wheel it will display the related keywords as spokes on a wheel. This is a great way to inspire your creativity. When you are preparing to write articles for article marketing.

Use a keyword analysis tool

after you have come up with your list of keywords, you will want to use a professional keyword analysis tool such as market samurai to give you the best data that is most relevant to your unique market and ensure that you get the best results for your article marketing efforts.

If you are reading this article chances are you are looking for an edge with your article marketing. You’re doing it already, but you know that chances are you could be getting a far better return in traffic, backlinks and conversions . Well you are absolutely right. You can do a lot better when you are working with a premium keyword research tool that can cut through the wasted time relying on free tools and experimentation. Wouldn’t you rather focus on areas that will bring you the greatest return in your business?

The success of your article marketing efforts are based on choosing the right keywords. Choose the wrong keywords and you won’t achieve the search engine rankings you aspire to or the free, organic search traffic that you rely on.

Convinced that it’s time to try a professional keyword analysis tool? You’ll want to check out, http://mcreasite.com/MarketSamurai, where you will discover how you can get access to cutting edge, “golden nugget keywords” today.

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