Bill McRea

Building and flipping blogs is a nice way to make some extra cash. There is an online marketplace purely dedicated to those who are selling and buying websites and blogs called flippa.com. If you are interested in learning how to flip a blog, you will definitely want to visit flippa.com and spend some time on the site. Look at the websites that have sold recently to give you an idea of what is selling and for what prices.

Here are seven tips that can help make your experience on Flippa more successful:

1.  Before you list your blog for sale take some time and do a little clean up. Make sure that there are no broken links that yield 404 errors, add a nice supply of fresh content, and get some new, topical inbound links.

2.  There is a difference between simply listing a site for sale and selling it. Use everything at your disposal to sell the website and make it stand out from the noisy crowd on this busy auction site. Take the time to come up with compelling headlines and draw attention to your site’s powerful selling points.

3.  Write a clear, concise description of the site that is thorough and covers all of the blog’s unique features. Give an honest explanation of why you are selling the site.

4.  If you offer a BIN (buy it now) price, throw in some incentives to get buyers to act now. Offer bonuses such as free hosting, free content, 30 days of support, or whatever you think your buyers might find valuable.

5.  Be available to answer any questions potential buyers might have promptly.

6.  Be transparent. Post a link to your Twitter or Facebook page so that buyers can see that you are a real person.

7.  Install Google Analytics so that you can show the blog’s traffic statistics to interested buyers. This is key, because buyers want to know all about where your traffic is coming from and how much you are currently attracting and by what methods.

Whether you are building blogs yourself to flip, or buying blogs, ‘renovating’ them and re-selling them, flippa.com is your ideal marketplace. You can do a lot of research here to find out what the hot selling properties are, what kinds of features buyers are looking for, and what kinds of enhancements you can add to make your blogs sell that much more quickly.

The cool thing about websites and blogs is that it’s easy to look at a blog that sold for a certain amount of money and get ideas for how you can take a blog in a similar topic and almost duplicate it. It’s basically a matter of reverse-engineering a successful blog and closely duplicating that while adding in your own unique flair and distinguishing features that will make yours stand out among the other sites for sale in the same category.

Follow these tips when you are preparing to flip a blog on flippa.com and maybe you will generate even greater profits.

For even more tips and resources about blog flipping, visit, http://www.nicheprofitblogs.com, where you will discover how you can make some extra cash with niche blogging today.

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Keyword research is the foundation of your website’s search engine optimization (SEO) strategy. A good portion of how well your site ranks in the search engines is based on your choice of keywords. Your goal should be to create content and structure the pages of your website to target the keywords that will generate the best results for you. Keyword research is how you determine which keywords you should be targeting to boost your site’s SEO and attract the most free, organic search engine traffic to your site.

Let’s take a look at five powerful keyword research techniques that will help you select the keywords that will help you rank the highest and attract the most traffic.

1. Start with the keywords you already rank for.
When you are ready to begin your research, start by visiting your website’s analytics page. Look for the keywords that your visitors are using to find you now and write those down. You will be looking to compile a list of closely related keywords. If you are just starting out you won’t have access to this information, so you might take a look at the keywords that your competitor’s sites are targeting and use those as inspiration for starting your own list.

2. Use the best keyword analysis tools you can afford
There are several free, keyword analysis tools available out there, but since Google is the biggest search engine in town, you may as well use their data to figure out how to get your site on page one of their search page, right? You can use the free tools to come up with your list of keywords, but when it comes to analyzing them and choosing the best keywords to focus your time and energy on, doesn’t it make sense to invest in a professional tool that will make this task easier for you? If free tools is all you can afford, use them for now, but set a goal to invest in professional tools so that you can get professional results.

3. Choose keywords that get at least 100 searches a day
It makes no sense to try to rank for keywords that don’t get sufficient traffic, so part of your analysis should be to determine those keywords that get at least 100 searches per day on the phrase match search.

4. Choose keywords that return less than 50,000 competing pages
You’ve also got to be realistic when choosing your keywords and select the ones for which there are not much more than 50,000 competing pages. This gives you a fighting chance to get your website to rank for your keywords and to get your piece of the traffic for those search terms.

5. Go for the long tail keyword phrases
Long tail keyword phrases, that is search terms made up of four or more words are excellent because the longer the phrase, most often the lower the competition and the easier it will be for you to create content that will rank high in the SERPs for that term.

Remember, good, solid, keyword research is the foundation of your SEO efforts. Skip this vital step and you are wasting your time and money on a website that will never make it to page one.

Convinced that it’s time to try a professional keyword analysis tool? You’ll want to check out, http://mcreasite.com/MarketSamurai, where you will discover how you can get access to cutting edge, “golden nugget keywords” today.

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Now that you’ve got your site up, you only love that rush of traffic you’ve been getting so far. Your marketing plan looks very effective with your hits increasing consistently. Now you think you’ve hit it bull’s eye with your infallible marketing strategies and dependable tracking software. The question is, is all that traffic helpful? Regrettably, maybe not. That’s because not all traffic will give you sales. The kind of traffic you need is the one that converts to a sale and to build up on this, you need to differentiate between good traffic and bad traffic using your statistics and a web traffic analyzer. Telling good from bad traffic begins with visitor tracking or hit counters. An ad tracking software or service will bring you more information than this such as where your visitors are located, which web pages they frequent, the length of their visit and the forms and images they download. If you know how important analyzing your traffic is, you’ll value all this information that will be made obtainable when you track your ads. For instance, knowing where your visitors are will give you an idea how to effectively customize your services. If you’re getting very little traffic from your international or out-of-town clients, you might want to lower your shipment rates to make them more interested. In terms of Internet marketing, knowing from which search engine your visitors are will give you an idea how to adjust your strategies to improve your ranking on the search engine where you’re currently not that flourishing. If you know which pages are viewed the least, you can improve their design or add more engaging content to make them perform better. If you home page rarely gets clicked, which means you barely get visitors to check out the rest of your site, then it’s clearly not doing its job. Consequently, good traffic is traffic that converts into a sale while bad traffic is that which does not bring anything that the site or company it stands for can take advantage from. It doesn’t mean, on the other hand, that a visit that does not convert into a sale is automatically bad. One thing that may be considered is whether a visitor is there for the first time or for a certain number of times. If a first visit does not result in a sale and is not repeated, then it’s almost certainly bad traffic. But if a visitor has been in and out of the site without necessarily purchasing anything, it could be that he is still considering his options. This traffic obviously has good potential for turning into a sale and could, therefore, be considered good. Get to know your website statistics and invest in website optimization to boost your business performance.

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Earlier I wrote a post about the difference between Search Engine Optimization (SEO) and Search Engine marketing (SEM). One part of SEM is Pay Per Click advertising (PPC). I use PPC to help launch new products until SEO activities improve a products SEPRS to point that the PPC is no longer needed. Typically a client has a new products and they want to see immediate results and there are only a few things you can do. First you can use email if there is a developed email list, in a lot of cases there is not. If you can offer new products through an established affiliate network this is also a great approach. But in most cases PPC is the only solution.

Interestingly enough, over time we’ve become very good at writing and monitoring PPC campaigns and in some cases it is a lot easier and CHEAPER to do PPC than purely relying on SEO. SEO is a given, but lost sales opportunities are way more expensive than the cost of a properly managed PPC program.

Another major benefit of PPC is the ability to TRACK an accurate return on investment (ROI). When we create a PPC campaigns we always use Google Analytics to provide us with a true ROI. We know where the traffic is coming from, how much it cost, and how much is converting to an order or active lead. Tell me any other advertising method that can provide THIS much information.

PPC done right it the most effective way to make money NOW. The problem is MOST people do it wrong. There are a lot of tools out there to help you learn how to manage PPC programs, but at the end of the day, professional advice and management will lead to the best results, in the least amount of time at the lowest cost.

When considering how to best promote your next product or affiliate program. Consider the benefit of using PPC as your primary source of lead generation or orders.

Now is your chance to download 2 Great eBooks on doing PPC and Adwords Marketing COMPLETELY free. Just provide the following information:

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Google seems to love giving webmasters things to focus on that are seemingly meaningless but people obsess on them anyway. A perfect example is Pagerank. There is so much emphasis of attaining Pagerank many webmasters miss the point. If your content is good and you have structured it with the proper format and tags, you will get traffic. Natural organic search engine traffic! So the drive for Pagerank causes webmasters to purchase links and make poor decisions about link partners. Quantity and speed seem important when the real issue is quality and relevance. So I was wondering can the same thing be said about webmasters obsession with their “Bounce Rate”.

Based on this question I did some research looking at Google Analytics, vs. the statistic from Cpanel and also Enquisite Search Analysis. Big mistake! I am more confused than ever. The stats from Google Analytics did not compare to Enquisite’s AT ALL, not even close. Even worse none of this reconciled to Cpanels statistic. After going through the log I decided that Enquisite’s stats were more accurate than Google Analytics in tracking SE traffic and its sources. But my main question is why is everyone so concerned about bounce rate.

Bounce Rate is the percentage of visitors that stay at your site less than 30 seconds. Someone finds your site, NOTHING interesting so they move on. I was using Enquisite to validate Google Analytics and I was not able to do that. Analytics measure bounce rate and Enquisite does not. Basically the metrics are not verifiable in my estimate to make a purely objective observation, so we have to go another route, conversions.

My thought is the higher the bounce rate the lower the conversion rate. Looking purely at Analytics Bounce rate, which I do not trust, and website conversion which are a fact, there is a correlation between conversions and bounce rate. The lower the bounce rate, the higher the conversion rate. Other correlations include the more page visits the higher the conversions, and the more return visitors the higher the conversions. Search engine traffic bounces at a lower rate than social bookmarking traffic as well. Sales come from search engines not bookmarks sites. SEO has a bright future indeed.

But here is the most important conclusion to keep in mind….and it is the same conclusion I came to about Pagerank. The higher the quality of content, the longer the visitor hangs around, the more they read and the more they buy. There is no scamming the system. Quality unique compelling content is the KING. I guess the SEO Copywriters have a bright future as well.

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