Bill McRea

Bloggers and website owners know how important it is to have a lot of relevant backlinks to their site. Off page factors such as backlinks are a major factor in your site’s search engine rankings, but getting new backlinks can be a tedious, time-consuming pain, right? So, let’s look at a simple way to somewhat automate the creation of new backlinks using tumblr blogs and ping.fm.

Tumblr blogs are sort of a hybrid between a regular blog and a microblogging platform like Twitter. Just like a typical blog you create blog posts, but they add in the social media element where you follow other blogs, and you can also reblog other blogs.

So, with Tumblr you can build backlinks, and you can also leverage the efforts of others who will distribute your backlinks for you.

Now if we want to automate this whole operation, the first thing you’ll have to do is set up a profile on ping.fm, and then select the social media platforms that you use and would like to update automatically for you.

Once your ping.fm profile is complete and you have subscribed to the services that you will be updating with your content, go to the dashboard and type your message in the box. If you include a link, it will be shortened automatically for you. You have the option of just copying and pasting the title and first few sentences of your blog post, or you can take a minute and come up with a bit of original content that describes the blog post.

With one click of the ‘Ping it,’ button, you’ve just updated several social media sites including your tumblr blog at once and created a fresh batch of relevant backlinks.

Here are a few tips to help you make the most of your tumblr blogs:

• Use relevant tags for your posts

• Follow other Tumblrs in your niche & reblog their posts

• Post consistently

• Connect all of your other social media platforms such as Facebook, Twitter and Youtube.com with your Tumblr blog

• Submit your Tumblr blog’s sitemap to the search engines

http://yoursite.tumblr.com/sitemap.xml (replace “yoursite” with the name of your blog)

As with any kind of blog you create online, having quality, relevant content is the key to getting people to link to you and reblog your stuff. Tumblr blogs can be viewed and updated on mobile devices easily so it might help to choose a topic that is suited to those that are on the go. The easy to use platform makes it simple to add video, audio or photos to your blog.

Community is a big part of getting lots of followers and reblogs with Tumblr. Get in there and network with other bloggers. Leave relevant comments and reblog generously. Soon others will start reciprocating and reblogging your content as well.

Adding Tumblr blogs into your backlink building strategy can be a fun, engaging way to boost your search engine rankings, get some good exposure in your niche and attract relevant traffic to your blog.

Blogging is just one way to boost your site’s SEO. For more tips and strategies for growing your online business visit http://mcreasite.com/blog today.

How can you tell if you need a virtual assistant (VA)? As an online business owner do you ever find yourself hunched over your computer late into the night working more hours than you thought you’d have to? Does your family often beg you to step away from the computer and spend time with them? If you are an online business owner and you find that you need more balance in your life, then it might be time to consider hiring a virtual assistant.

On a practical level, how do you value your time? If you bill your time at $75. per hour, for example, for the next few days, keep a running list of every single task that you complete in your business and how long it took for you to complete those tasks. Then ask yourself if all of those items were worth $75. per hour. That exercise alone should help you decide when it’s time to consider hiring a VA. Let’s take a look at who a virtual assistant is and what they do.

What is a virtual assistant?

A virtual assistant is a contract employee who works remotely using their own computer and Internet connection. They can be located in your town or on the other side of the globe. You assign specific tasks that you need to get done and they complete them and send the project back to you.

What do VA’s do?

Virtual assistants can do a ton of different tasks related to running an Internet based business. If you are considering hiring a VA, you should make a list of all of the tasks that must be completed on a daily, weekly, monthly and annual basis for your business. Next go down that list and check off the ones you can delegate. Knowing the kinds of tasks that you need done will help you to choose the best virtual assistant. Here are some typical tasks that you might delegate to a VA:

• Scheduling & managing your calendar
• Research
• Pay bills
• Online shopping
• Travel planning
• Event planning
• Traffic generation tasks
• Screen incoming calls
• Manage your email
• Moderate blog comments
• Data entry

Where do you find virtual assistants?

There are countless online job boards where you can find and hire VA’s such as elance.com, odesk.com. If you want to hire someone from your local area and in a hurry, you can place an ad on craigslist.com.

If you are feeling nervous or tentative about letting go of some of your tasks, ease into it by hiring some of the folks at fiverr.com to handle one task at a time for you. At five bucks a pop, you can definitely afford it and when you see that the work gets done and you are free to do more of what you are passionate about you’ll begin to see that hiring a virtual assistant might be just what your business needs to move up to the next level.

When you are ready to discover more tips and strategies for growing your online business, visit, http://mcreasite.com/blog, where you will find more information about all aspects of Internet marketing today.

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Webinars have become a popular format for online training. A webinar, in case you weren’t sure, is a live, online event similar to a seminar that you would attend in person with a speaker at a podium and a live audience in the room. When the teacher and the students are at a significant distance, using webinars for training purposes can save a lot of time and money, but they can also be far more convenient than attending class in person. In this article we’ll take a look at how to use webinars to train students over the Internet.

What are the advantages of hosting a webinar rather than a live class?

There are a lot of advantages to using webinars over holding live classes including saving on travel, the ability to offer classes at any time of the day or day of the week without regard to the availability of a teaching facility, greater potential to utilize the talent of in-demand instructors that may be too busy to travel, and the ease of presenting technical information on the computer screen.

How to present the teaching materials in a webinar?

The curriculum for the class can be presented using any presentation software that uses slides. Some webinar services allow webcam access, so participants not only hear but see the presenter during the webinar. There is also the option of inserting an instructional video within the presentation. There are countless ways to present teaching materials in a webinar. As you experiment with the medium you will come up with lots of additional ideas.

How to accommodate Q & A?

Depending on the capabilities of the webinar service, students can raise their hands by clicking a button, which signals the presenter that a participant has a question. If the presenter wants to ask the participants a question, they can initiate a poll, get the results instantly and then share the results with the rest of the audience live.

Can you measure student participation during a webinar?

Some webinar services allow the presenter to identify how many of the participants are paying attention to the presentation, and how many are clicking away and opening other screens on their computer. This will help the instructor to know if they are getting full engagement from their audience, or if they have turned their attention elsewhere.

What are the limitations of the webinar format for teaching?

There are some clear limitations to the webinar format for teaching certain subject matter. For instance, the presenter can’t see the faces of their students, so for topics such as language learning, where the teacher might want to see how the student is moving their mouths to produce the words, or for a really hands-on topic such as art where the teacher would want to be able to see and interact with their students. But that leaves a wide variety of topics that can be taught using webinars.  So, if teaching and training are part of your business model, you might want to try hosting a webinar to teach your next course and see what kind of response you get from your students.

Teaching and training is a great way to build customer loyalty and sell more products. For more information about how you can use webinars to grow your business, visit http://mcreasite.com/blog today.

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When it comes to buying advertising space for mobile devices you’ve got lots of options, but one of the major players in this space is AdMob, which was acquired by Google last year. In this article we’re going to look at how you can place ads for Your products and services on this mobile ad serving platform.

Jason Spero, of AdMob, in his article, Mobile: It’s Not Too Late to be Early, “Most (businesses) have not yet meaningfully engaged with mobile consumers and adapted their strategies to capitalize on the mobile opportunity. But, it’s still not too late to be early to mobile.” Spero goes on to share these tips for businesses looking to explore the possibilities of mobile marketing:

1. Create a mobile website
2. Focus on local marketing
3. Get personal with your audience
4. Track your mobile site separately from your website
5. Iterate, change, evolve

Source: techcrunch.com/2011/02/10/mobile-its-not-too-late-to-be-early/

AdMob

If you have used Google’s AdWords program before, then signing up with AdMob should be simple for you. Simply fill out the standard registration page and you will be brought to the AdMob marketplace where you will have the option to either, ‘start advertising,’ or ‘monetize your sites.’

You will find five tabs in the AdMob Marketplace:

• Campaigns

Under the Campaigns tab, you will find new advertiser training videos, which will walk you through the entire process of setting up your ads, an advertiser starter kit with tips for optimizing your campaign, and the AdMob help section. You’ll see the, ‘Create a new Ad Campaign,’ button, and a list of all of the campaigns that you have in operation.

• Sites & Apps

Under this tab you can add a site or an app and integrate the AdMob install code for monetization.

• Reporting

Here you’ll find Campaign reporting, sites & apps reporting, manage reports and site geographic stats.

• Tools

Under the tools tab you’ll find app conversion tracking, AdWhirl, which is an open-source, mediation layer that allows you to allocate your traffic across the various networks, and the AdMob API, which is still in beta.

• Account

The account tab is where your billing management takes place. You’ll find an account summary, transfer funds, add funds, adjust notification settings, and edit your account information.

Placing your ads on mobile phones and tablet devices such as the iPad is as simple as using any other online advertising platform. Google makes it simple for you by providing tutorial videos that walk you through every step of the process, and there is a support forum where you can ask questions and get answers while you are creating your mobile marketing ad campaigns.

Don’t wait any longer to get your ads in front of your target audience using the powerful medium of mobile. People take their phones with them everywhere and they are interacting with them constantly throughout the day.  Today when you want to capture eyeballs and attention, gain more exposure, increase revenue and engagement, mobile marketing is the prime medium to achieve those goals.

Now that you are clearly ready to learn more about mobile marketing and what it can do for your business, visit, http://mcreasite.com/blog, where you will discover lots of tips and strategies for growing your online business.

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Co-registration allows other websites to generate leads for you 24/7. Every day when people are using the Internet and visiting websites, they often subscribe to email newsletters, buy something from an ecommerce site, or fill out a survey. With each of these interactions between a person and the website they are visiting there is the opportunity for an advertiser to can the capture the visitors information as well in the form of a co-registration, or ‘co-reg lead.’ In this article we’ll take a look at the co-registration process, which will help you decide whether or not this is a viable form of lead generation for your online business.

What are your options when it comes to gathering co-reg leads?

There are several different kinds of arrangements, but we’ll talk about two of them here:

Work through a co-reg lead service provider:

There are several websites where you can advertise to visitors who are already searching for what you have to offer, and the good news is that you only pay for the leads that opt-in to your offer. Many of these services also offer you the ability to track your ROI with reporting apps.

Create your own Co-registration lead arrangements:

Set up your own co-reg lead generation deals with website owners who are attracting an audience with a similar demographic profile to your target audience to give their subscribers the chance to opt-in to your service at the same time they are subscribing to the website owner’s list. These arrangements are set up as barter arrangements with website or newsletter publishers with a closely related audience.

Co-registration software:

There are different kinds of co-reg software that automates the setup of the opt-in forms on your site making lead generation simple and automated.

Co-registration networks & directories:

These websites help you find co-reg arrangements with websites in your industry that are reaching the audience that you are trying to reach.

What are the benefits of co-reg lead generation arrangements?

• With co-registration, you can build your list quickly because your advert is being displayed on the ‘Thank you’ page or opt-in page of related websites.
• Develop relationships with other marketers. If the co-registration leads project goes well, the two partner publishers might want to collaborate on other projects.
• Generate high quality leads. Because these visitors are signing up through either a single or double opt-in process, you will get few spam complaints.
• When your opt-in is offered on a colleague’s website there is a transfer of authority going on. It’s like the host site is recommending you to their subscribers branding you as an expert worth paying attention to.

Keep in mind that there is a difference between co-registration and pay-per lead arrangements where you are essentially purchasing email leads that have been harvested from who knows where across the Internet.

Co-registration is an effective way to build your email subscriber list and it is indeed a viable way to generate targeted leads.

We have only barely scratched the surface when it comes to information about getting started with co-registration as a method of generating leads. Visit, http://www.mcreasite.com/blog, to discover tons of resources for making the most of your online business.

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