How to Use Affiliate Networks to Generate Biz-Op Leads
13. May, 2011 
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Every business needs leads—qualified leads in order to stay in business. As an online business and information product publisher, you are looking for business opportunity or ‘biz-op’ leads, which are people who have expressed an interest in finding a business opportunity.
Lead generation is a very competitive space on the Internet right now. You know that this is true if you have ever been in the position of buying leads. In this article we are going to explore a strategy that you can use to generate your own biz-op leads using affiliate networks. This is a method that requires a few steps, but if you are willing to put in the effort you will reap the rewards.
What is an affiliate network?
An affiliate network is simply the matchmaker of sorts between affiliate marketers and merchants who offer affiliate programs. They help affiliate marketers find the best programs to promote to their audience, and they help the merchants find the best audience for their programs.
In an affiliate arrangement, the affiliate earns a specified percentage of the sales price of the product that the affiliate’s leads purchase using their link. CPA networks offer CPA, CPM and CPC-based marketing programs.
CPA works by affiliates generating leads. The affiliate attracts visitors to their website who are already searching for what they have to offer. The affiliate makes money when the visitor clicks on an offer that appeals to them and takes the desired action (the “A” in CPA). This action can be anything from putting in their name and email address, to signing up for a free trial membership.
Creating the offer
The first step is to create an offer for, “how to make money online,” and then pay your affiliates $1.50- $2.50 for each lead they send to you. You can market this offer using an affiliate network.
Here are some examples of affiliate networks:
- Clickbank
- Click2Sell
- Commission Junction
- Share a Sale
- ClickBooth
Creating a sales funnel
The next step is to create a sales funnel that will generate the income needed so you do not lose money on the incoming leads. This is called a “Self Liquidating” lead source. Self liquidating leads simply means that you generate leads that cost you some amount of money, but then you quickly turn around and turn an immediate profit from those leads.
Inside Tip:
Be aware that as with any other business model, there is the problem of fraud. There are less than scrupulous affiliates who try to cheat the networks by generating fake leads. There is a platform called Direct Track, which is an affiliate marketing and tracking platform that has a focus on affiliate fraud prevention.
In the end, your goal is to generate a sizzling hot list of people who are already searching for what you have to offer—information about how they can make money online—and keep them on your list so that you can create a community of biz-op seekers and present them with offers that provide them with what they are searching for and make you money.
Are you ready to learn more about generating biz-op leads and other online marketing topics? Visit, http://www.mcreasite.com/blog, where you will find tons of tips and resources for making money online and having some fun in the process.
