Bill McRea

When you are looking for ways to monetize your mobile content, contextual advertising is a great way to provide relevant content that will appeal to users in an unobtrusive way. The Kontera contextual advertising program provides, ‘Relevant ads,’ and ‘Related Information,’ which are two formats of contextual ads that are blended in with the page’s content for users of iOS devices such as the iPhone, iPad and iPod along with Android devices.

The ‘Related Information,’ product allows users to tap on a highlighted phrase to access additional content relevant to what they are already reading. These links are placed within relevant phrases on the page, and the cool part is that the ads only appear after the user has clicked on the highlighted link. So users see the ads only when they choose to see the ads.

Kontera is one of the leading contextual advertising companies. With a focus on keyword advertising technology that is unobtrusive to the user, Kontera is a great solution for monetizing your mobile traffic in a way that will not offend your mobile subscribers.

Contextual keyword advertising is effective because the ads that appear are closely related to and fit in with the content of the site. If the reader has done a search on a particular topic, and now they are exploring the page that they have landed on because it fits within the criteria of their search, they are going to be more receptive to a contextual ad on the same topic even using similar keywords to the ones they used in their original search.

For mobile advertisers, your ads get placed across Kontera’s broad network of 15,000 publisher sites for maximum exposure. Both the, ‘Relevant Ads,’ and ‘Relevant Info,’ are based on the powerful Kontera Synapse platform, which provides advanced semantic analysis and uses context to understand the user’s intentions, thereby delivering the most relevant ads possible.
“We are extremely pleased to deliver a comprehensive suite of products across a wide range of mobile devices, which allows us to serve our customers in more ways,” said Yoav Shaham, CEO of Kontera. “We’ve built the core Kontera Synapse platform as a highly intelligent and scalable foundation.

Getting started with a contextual advertising network such as Kontera is easy. You can visit their website and see if you fit within the guidelines of their program. They have certain content category guidelines, and qualification guidelines for your site, or for your mobile campaigns.
The Kontera contextual advertising program really offers a win-win for both publishers who are looking for effective ways to monetize their content, and advertisers who are trying to reach the mobile marketplace.

With the ever expanding popularity of mobile devices, and with more users accessing the Internet using smart phones and mobile devices that PCs, the future of mobile Marketing is looking quite promising and soon it will almost become a requirement for those who want to expand the reach of their brand and engage with users in the exponentially expanding mobile marketplace.

Alternative contextual advertising is just one of the many topics that you will learn about when you visit, http://www.mcreasite.com/blog. Come check out the blog and discover lots of tips and strategies for Internet Marketing success.

What is the secret to doing anything like a pro? Emulate someone who is a master at what they do and eventually your skills will improve with practice. Copywriting is a learned skill that takes years and practice to do effectively. If you want to excel as a copywriter you’ve got to learn from the best.

One of the secrets of copywriting is the fact that so many copywriters borrow from one another. Called, “swiping,” in the industry, many elements of good copywriting are borrowed from master copywriters. If you want to learn how to write effective headlines, you can study and learn from the best by starting your own collection of effective headlines to use as your own ‘swipe’ file.

But we’re getting a bit ahead of ourselves here. Let’s take a step back and look at what a headline is and the purpose it serves in online copywriting.  The title or headline of any piece of writing is the most important part of that piece of writing because the headline is what grabs the reader’s attention, and if it’s effective holds the reader’s attention long enough to get them to read the first sentence or paragraph of the article or advertisement.  If the headline fails, then the rest of the copy never gets read.

An effective headline makes a promise about the copy that follows.  There are varying schools of thought when it comes to whether you should write the headline first or last. Writing the headline first helps to guide your thoughts and intentions as you write the piece of copy, but when you write it last you can make sure that the headline captures what the piece contains. Take the time to craft a good headline. Some writers come up with several different headlines and test them until they land on just the right one.

In his book, Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words, by Joe Vitale, he writes this about testing the effectiveness of a headline:

“Ask yourself: “Can this headline be used for any competitor’s ad, letter or website?” Imagine placing your ad on a competitor’s copy. Will the headline still work? If so, change yours.”

Whether or not you get too deep into copywriting, knowing how to write a compelling headline is a valuable skill. It’s worth reading through some copywriting text books such as the timeless classic, Scientific Advertising, to learn about the art and science of writing good headlines.

Start your own swipe file and save those headlines that have moved you to action, caught your eye and made you think, or inspired you to make a purchase.  Find ways to incorporate the effective elements into your own headlines.

Here are a few headline writing tips from Derek Franklin’s, No Fluff Guide to Copywriting:

• Ask a question
• Use a testimonial
• Tie it to a current news item
• Enter the conversation in their head
• Tell a story

Keep writing and testing your headlines and before you know it you will start cranking out headlines like a pro.

Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for Marketing your website, visit, http://www.mcreasite.com/blog today.

If you are a beginner to Internet Marketing and you are looking for a way to get started making money online the Amazon Associates affiliate program is the perfect way for you to dip your toe in the pool and start making some extra money for yourself.  With the Amazon affiliate program you can earn anywhere from 4% to 15% advertising fees when visitors to your blog click on your affiliate link and then make a purchase on Amazon.com. But I will give you fair warning that once you start creating passive income streams such as affiliate blogging, you will definitely become addicted. Let’s dive right in.

Setting up your blog

One of the cool things about Affiliate Marketing is that you can get started without any money. If you have access to a computer that has access to the Internet, and the time it takes to get all of this set up, you can start making money online without investing a single penny in the beginning.

Go to blogger.com and start a blog. Begin with a niche that you are familiar with and have enough knowledge and passion about to write five posts per week for the first few months to get it rolling. Do some keyword research to pick a few primary keywords to focus your content on and get started.

Sign up for the Amazon Associates Program

You can sign up for the Associates program from within your blogger profile. Once you have signed up, log in to, ‘Associates Central,’ and read every word of the operating agreement, and then read through the performance tips and the glossary. You want to have full knowledge of the program and know what is allowed, what is not allowed and what are the best actions to take to ensure your success. You will also find discussion boards where you can ask questions, get support and feedback from other associates. Be sure to read the forum guidelines before you start posting.

Add your links, images and widgets

One of the things that makes the Amazon affiliate program so appealing is the array of images, links, and widgets you can create in one or two clicks and add them to your blog.  You will find click by click instructions on how to add your affiliate links to your blog so that you can start getting clicks.

Create compelling content that pre-sells the products

Your unique, value-added, compelling content is what will attract visitors to your blog, and it will be what motivates your visitors to click on your links. Create content focused on your primary keywords, and choose products that are directly related to those keywords. If you blog about fly fishing, offer links to products related to that hobby. Review books, videos and products related to your niche and demonstrate your knowledge of and passion for the topic.

Generate tons of targeted traffic to your blog

The final step in the process is to get lots of traffic to your blog. There are countless ways of generating traffic such as article Marketing, video marketing, posting in niche forums, podcasting, and social media marketing etc.

You will get out of the Amazon affiliate program what you put into it. Take the time to master the program and take consistent action until you achieve your goals.

There are lots of other ways that you can make passive income with niche affiliate marketing. Check out, http://www.passivenicheprofits.com, to discover how you can generate passive income online today.

Joining the Amazon Associates affiliate program is a great way to start making money online. In this article we’ll review a strategy for getting more exposure for your affiliate links, and boosting the SEO for your blog using the popular social media content sharing website, squidoo.com.
First, in case you have indeed been living under a rock and you have never heard of squidoo, it is both a publishing platform and a community where the members create pages called “lenses” that contain information about a specific topic. Squidoo was founded by Seth Godin and it’s been around for five years now. If you create your lens properly using lots of keyword tags, appropriate images and compelling copy, it can hit the first page of Google in just a few days.
Creating a lens about the products that you are offering on Amazon accomplishes a couple of things. You get more exposure for your affiliate links, and since squidoo lenses often achieve a high rank far more quickly than your blog might, they provide high quality back links to your blog, which means more organic traffic to your blog and a little boost in rankings.
• Create your profile on Squidoo.com
Go to squidoo.com and create your profile. It’s free and easy to do. Once you have verified your email address you can start creating lenses.
• Do keyword research to find best keywords
Keyword tags is how your lens will be found both within squidoo and in the search engines, so don’t skimp on your keyword research. Create a healthy list of keywords and choose the primary keyword to use as the URL for the lens.
There are several free and premium keyword research tools that will help you to choose the best buyer keywords and long tail keywords that will attract the targeted traffic you need for your lens.
• Create quality content focused on your primary keywords
Write thoughtful, informative copy that adds value. Answer the questions that your prospective buyers have about your topic, share news about the industry, or give your unique insight on trends and upcoming events that will affect your visitors.
• Add Amazon modules
If you use one of the available templates, after you have plugged in your content, squidoo will search out all different kinds of options for modules for your lens, which you are free to keep or delete at your discretion.

If you create your lens yourself you have a whole host of widget options to choose from. For our purposes, we will focus on adding the Amazon modules and you can tinker with the other modules to decide which ones you want to try.
When your Amazon module is in place it will be empty, so you will need to give it a title and a description, and then you will pick your product options and the number of products you’d like to display on your lens. You can either let Amazon pick the products or you can select which products get displayed in your module.
When visitors to your lens click on your Amazon links and go to Amazon to make a purchase you will earn advertising fees, but some of your visitors will also click over to your website, which will bring you targeted traffic.
There is so much more to say on this and many other topics related to earning passive income online. Check out, http://www.passivenicheprofits.com, to discover how you can generate passive income online today.

The Amazon Associates program is Amazon’s affiliate program that offers you the opportunity to make money by sending some of your website visitors to their website. When your visitor clicks on your affiliate link and makes a purchase at Amazon.com, you get paid advertising fees, which is a percentage of the purchase price. These advertising fees are pretty low by industry standards, but there are many people who have been able to generate plenty of income with the Amazon Associates program. The trick is that you have to be willing to put in the time and effort to learn the program and then stick with it until you create the results you are looking for.

There are many common mistakes that people make when it comes to trying to make money with Amazon associates. These are three of the more common mistakes that people make, and how to avoid them.

1. Not offering product reviews

Offering honest, straightforward product reviews adds an incredible amount of value to your visitors life. They are on your blog because they are looking for something specific, and if you can answer their questions and provide the value that they are searching for, they will be happy to follow a link from your site to the resource that you are pointing them to because they trust you.

Write book reviews on books that you have read and enjoyed, but even for those that you did not like as much as you thought you would. Both your positive and not-so-positive feedback will be helpful to your visitors.

2. Not using several tracking IDs’s

In order to see which campaigns are more effective you can set up several Tracking ID’s within you Amazon associates account. Go to the ‘account settings’ link at the top of the page, then in the ‘Account Information’ section, click on, ‘Manage your tracking IDs.’ You will see a button, ‘Add Tracking ID,’ which will return a field where you can give your new tracking ID a name. You might give it the name of the campaign, or the website. If you are in North America, this your IDs will always end with ‘-20.’

Once your tracking IDs are in place and you have made a few sales, you can run a report to see how each one is performing. Click on, ‘reports,’ and then, ‘Tracking ID Summary Report’ form the dropdown menu. Select the date ranges for the report and you will be able to see how each channel is doing and where your clicks and sales are coming from.

It’s been said that you can’t improve what you don’t measure, so track your clicks and sales and focus on improving the campaigns that are falling behind.

3. Choosing low priced products

With referral fees as low as 4% in some cases, it makes sense to focus on higher ticket items with the Amazon associates program. If you are going to put in the effort to get the traffic required to get clicks on your ads, you might as well offer products that you will gain higher advertising fees for.

There are lots of other ways that you can make money online with niche affiliate marketing. Check out, http://www.passivenicheprofits.com, to discover how you can generate passive income online today.