Bill McRea

The various benefits of running a modest regular advertisement in your neighbourhood newspaper.

I’ve been involved with running many small but successful businesses for upwards of 30 years now, and I must pass around an easy idea regarding regular advertising.

I am talking in this article about basic small-scale text advertising in local newspapers and how it will create a consistent supply of customers for your business each week.

It’s very easy for you to get carried away with just how much you spend on marketing if you are running any kind of small business. We occasionally can forget that the whole point of marketing is to obtain new clients and create sales.

When the ad sales rep phones you up and informs you of a fantastic half page offer, in full colour that is running at a good price, it may be difficult to stay focused about the reality behind staying in business. It can be very easy to listen to your own vanity and go for the large advert even though you understand it may blow your budget.

For years I’ve gotten regular returns through maintaining modest text only adverts with my neighbourhood classified ads, however the key secret is, you should run them every week of each and every month of each year.

Here is an example. If you happen to operate a washing machine repair company. You may have an ad which says.

Aiden Mackle Washing Machine Repairs.

Phone. 0585059159.

This is exactly why this kind of tiny text advertisement is effective 52 weeks in the year.

Say you have a washing machine and today it is working great. Aiden Mackle’s ad will not likely really mean a lot to you when you read it. In reality you’ll have absolutely no interest in it. Every week you will be reading through this particular newspaper and there’s Aiden Mackle again and again. Identical small ad and you still have no interest.

Then one day your own washing machine begins to make a few odd sounds and the 1st guy you’re going to think about is Aiden Mackle.

You could have looked at his advertisement many many times and unconsciously you’re thinking.

He is reliable. (The advert is always running)

He is experienced (His advert is always here)

Other people definitely must be employing him. (If not why would he always keep running the same ad all the time)

He is apparently around for some time. (Advert usually appears in every weeks paper)

I really could go on and on, but I think anyone can see what I mean by now.

If you saw the same kind of ad for a house painter each week, it would mean absolutely nothing to you till you want your home painted.

Same type of advertisement each and every week for a pair of eyeglasses will mean nothing to you unless it’s only that week that you admit, you actually need glasses.

What could be the only mistake Aiden might make with his weekly advert?

Easy, he could forget to run it the one week you would like your washing machine repaired. So rather than contacting him you called someone else. (You did not keep his number every other week since you weren’t interested then)

Instead of phoning him, you checked yellow pages or perhaps performed a regional yahoo and google search for a washing machine engineer. This week Aiden Mackle lost your business simply because he failed to run his advertisement.

I do know that maintaining a modest low-cost text only advertisement works very well, when you run it each and every week because. People have told me so.

Many times I might be in a person’s home and they would reveal. “I needed to go to the trash and dig out last weeks newspaper to locate your number” or even “I phoned my Aunt to check if she still had last weeks paper so I could get your contact number”

I am not telling you to quit the website you might have or to stop running a listing in yellow pages or end some of the marketing you do now.

I am, advising that you run a modest text only advert with your local newspapers and book the advert to run until cancelled. It is going to produce new business for you each week, after week after week.

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affiliate marketing is one the most powerful and easy ways through which you can earn money online.  To succeed in affiliate marketing on the internet, you will need several tools that you can use to build your business.

This article presents these key tools and how they can help you to easily build your affiliate marketing business.

1.    A professionally designed website. A serious affiliate marketer is one who invests in building a website for marketing affiliate programs and products. This is professional and increases the credibility of your business. Instead of sending traffic to the product owner’s sales page, you can direct them through your own website. By doing this, you can include your own personal recommendations of the products on your website, which is helpful to people considering to buy. You can also collect the names and email address of people who visit tour website and build a list of prospects.
2.    Have a reliable hosting company so that your website is running smoothly all the time.
3.    An auto responder system.  This is important because not everyone who visits your website where you market affiliate programs will purchase right away. An auto responder helps you follow up with these people, and will keep on reminding them about your website and invite them to visit your site. You can use an e-course or an e-zine with interesting tips that will make your prospects want to visit your website again. By doing this you are increasing the chances of generating a sale from most people who visit your site.
4.    An advert tracking system. If you want to make sales and earn affiliate commissions, you must drive traffic to your website. This means that you must be constantly advertising your website using different types of campaigns. It is important that you track and assess the effectiveness of the marketing campaigns and advertising tools that you use. This analysis will help you select the most effective campaign and invest more money in it for even better results.

There are thousands other affiliates who are marketing the same products like you. It is therefore important that you use the tools presented above so that your business is professional and efficient.

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Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

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If you’re trying to get more eyeballs on your blog and more cash in your pocket, then there’s one thing that fuels traffic and income…good content!

I’m going to cover the pillars to creating good quality, magnetic blog content that will bring in traffic, fans and fortunes if you stick with it for a few weeks.

1. Killer titles

If your goal is to get ranked in the search engines, you need to obviously focus on getting your keywords in your title. However, you also need to balance this with actually creating titles that people want to click on and read. Use controversy, mystery, benefits and breaking news as the triggers for all of your titles. If you can ask a question within your title, even better.

2. Make it “scan-able”

Nobody reads full articles in these hectic times, not generally speaking anyway. Even your biggest blog fan will have times when they need the meat from your content without being told about how poorly your cat is. So use bullet points, sub headlines, accents etc. Make sure you break up large paragraphs so it appears less daunting to read in one sitting.

3. Controversy

Nothing gets more attention (and raving loyal fans) than a person who speaks their mind and kicks up a little dust every now and then. Speak to your audience, don’t just be another “me too blogger”. Just make sure you don’t say anything derogatory which could lead to legal troubles.

4. Use pictures

You only have to look at all the news papers every day and it’s clear to see how important images are. They have the ability to sum up an entire article and can also stimulate emotion or provoke a response. Also, it’s a proven fact that people are drawn to images first, and then their eyes will gravitate to the caption underneath the image. Guess what that caption could be? Yep, an affiliate link or advert perhaps?

5. Use lists

Also referred to in the blogosphere as utility posts. The types of posts that are often a “Top 10 Ways To…” or “The 7 Things You Need To…” and so on. These are great because they are not only easy to read, but also useful for the reader too.

There you have it  – a simple 5 step plan to creating content that is not only worth reading, but can result in increased revenue and more visitors to your site in general. But there’s a lot more to wealthy blogging that just great content, which is impossible to cover in the article alone.

If you’d like to know how to step up your blogging to the point of getting thousands of hits per month and seriously boosting your income as a result, check out http://mcreasite.com/blog/bank/as soon as possible.

But here is a Better Solution

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