Bill McRea

When it comes to buying advertising space for mobile devices you’ve got lots of options, but one of the major players in this space is AdMob, which was acquired by Google last year. In this article we’re going to look at how you can place ads for Your products and services on this mobile ad serving platform.

Jason Spero, of AdMob, in his article, Mobile: It’s Not Too Late to be Early, “Most (businesses) have not yet meaningfully engaged with mobile consumers and adapted their strategies to capitalize on the mobile opportunity. But, it’s still not too late to be early to mobile.” Spero goes on to share these tips for businesses looking to explore the possibilities of mobile marketing:

1. Create a mobile website
2. Focus on local marketing
3. Get personal with your audience
4. Track your mobile site separately from your website
5. Iterate, change, evolve

Source: techcrunch.com/2011/02/10/mobile-its-not-too-late-to-be-early/

AdMob

If you have used Google’s AdWords program before, then signing up with AdMob should be simple for you. Simply fill out the standard registration page and you will be brought to the AdMob marketplace where you will have the option to either, ‘start advertising,’ or ‘monetize your sites.’

You will find five tabs in the AdMob Marketplace:

• Campaigns

Under the Campaigns tab, you will find new advertiser training videos, which will walk you through the entire process of setting up your ads, an advertiser starter kit with tips for optimizing your campaign, and the AdMob help section. You’ll see the, ‘Create a new Ad Campaign,’ button, and a list of all of the campaigns that you have in operation.

• Sites & Apps

Under this tab you can add a site or an app and integrate the AdMob install code for monetization.

• Reporting

Here you’ll find Campaign reporting, sites & apps reporting, manage reports and site geographic stats.

• Tools

Under the tools tab you’ll find app conversion tracking, AdWhirl, which is an open-source, mediation layer that allows you to allocate your traffic across the various networks, and the AdMob API, which is still in beta.

• Account

The account tab is where your billing management takes place. You’ll find an account summary, transfer funds, add funds, adjust notification settings, and edit your account information.

Placing your ads on mobile phones and tablet devices such as the iPad is as simple as using any other online advertising platform. Google makes it simple for you by providing tutorial videos that walk you through every step of the process, and there is a support forum where you can ask questions and get answers while you are creating your mobile marketing ad campaigns.

Don’t wait any longer to get your ads in front of your target audience using the powerful medium of mobile. People take their phones with them everywhere and they are interacting with them constantly throughout the day.  Today when you want to capture eyeballs and attention, gain more exposure, increase revenue and engagement, mobile marketing is the prime medium to achieve those goals.

Now that you are clearly ready to learn more about mobile marketing and what it can do for your business, visit, http://mcreasite.com/blog, where you will discover lots of tips and strategies for growing your online business.

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Regardless if you are endorsing Web Traffic Genius Bonus or even some other awesome product or service, Google Adwords really can enable you to transform Your business. Google Adwords isn’t difficult as long as you know how to use it.

There is tons of info available online that can help you get started with AdWords. You even have good tutorials from Google itself. Even then, however, people still make mistakes. The main reason for this is lack of experience and knowledge. As with anything, you need to learn as much as possible about it before you think about starting. Given below are a few mistakes that can be easily taken care if you focus on them.

Once again, back to the example of marketing Web Traffic Genius Bonus. For instance, if you’re advertising without thinking, not to mention with little familiarity with making use of Google Adwords. The first mistake most people make with Adwords is using keywords that are too broad. The entire idea behind Adwords is to get traffic to Your site that’s already looking for what you offer, and this can’t happen if Your subject is too broad. You must use specific keywords or else people are just going to click on your ads and waste your money without actually buying.

It’s a must to consider matching your keywords whenever creating your ad campaign or groups. Many people ignore this and pay the price later on when they see their traffic isn’t converting. In order to get around making this blunder, you might only include a few keywords in each ad group, and then create more groups to target more keywords. Just keep in mind that the most ad groups you can have for one account is one hundred.

You must have a good landing page if you hope to be successful at your Adwords campaign. Why? Sending lots of traffic to your site does little good if nobody buys anything. You’ll only be wasting your money. To get a good landing page that converts traffic into buyers, you must test it just like your test your advertisements. If you see that a particular landing page is not performing well, try testing various elements such as the headline, design, etc. So testing the landing page isn’t just necessary, it’s also necessary to test out what works when it comes to the pages various elements. This will give you insight into what works so that you can use that knowledge to increase the money you put into Adwords to grow our advertisements.

Another mistake is to enter the content network, without making any modifications to your bids. The content network should only be used by people who know what they’re doing. If you do happen to enter, make sure your bidding remains reasonable. Google recently modified Adwords so that people could bid different amounts of the content network and the search results. So if you fail to set different bidding amounts for your content network for your keywords, then you’ll just end up spending more money. When there are lower prices on your chosen keywords, your CTR will stay at the same level, even after your bidding as gone down.

So Google AdWords can give you quality traffic very quickly as long as you use it wisely and don’t make the mistakes listed above. Using keywords that are too broad or not watching the competition will make it more difficult for you to profit. Take the time to do the essential research before you invest your money in AdWords.

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If you are having online ads, you will know how significant it is to always keep track of them. Actually, it is very crucial that we are aware of these ads and what they can actually do for us and our business. Ad tracking will make you recognize and will make you aware of the source or the origin of traffic to your website. If not, you will never be able to measure how much you ad campaign has been performing if it is at all performing. The moment that you track your ads, you will be receiving or you will have an opening or an opportunity to compute your ROI or return on investment. Being serious about your business is fine but you have to make sure that you don’t just leave your ads there. You have to be aware of how much exactly you campaign is giving back to your business and make sure it is a revenue and not a loss. This is even more important when you run multiple campaigns. Fact is, you need to know exactly where you money is going to and unless you do, everything could go up in smoke and you’ll simply be sitting in a corner helplessly wondering how it all happened. Needing a tracker is inevitable if you want quality work. If you already have a tracker but has a limited capacity, you are just wasting your precious time with it. What you want is something that gives you meaningful results, meaning, ad tracking that will actually make a difference when it’s time for you to make those all-important marketing decisions. This is especially true when you have a multi-media campaign. With a reliable ad tracking system in place, you can monitor all of your products or services which you promote through each of the marketing strategies that you are using. Just search the Internet and you will immediately find a list of ad tracking service providers or software. What you must think about when choosing which of these to go with is control and flexibility. You will need a system that will give you all the chances and all the opportunities that will give you the capacity to track your ads that can help your business This means you should be able to have as many trackers set up as needed. You should also be able to monitor your expenses in order for your ROI to be easily determinable for each of your campaigns. When you do use many trackers for the many ads you’re tracking, you should be able to have simultaneous access for those ads so you would know which ones are actually working and which need to be improved. While this may sound very theoretical, this is actually the point when you are best poised to make your business perform better because only when you know how many people are coming to you, from where they are and for what particular reasons will you be able to really give them what they want. This is, of course, your only route to customer satisfaction and, definitely, whopping sales! When running online ads, make sure you have the right conversion tracking tools as well as other utilities to give you your website statistics through the techniques of website analytics which you will find vital to your success.

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