Generating Website Traffic With Automated Video Submissions
(Part 2)
Copyright 2009 by Willie Crawford
In part-1 of this article we looked at the fact that you
begin a video by identifying it’s purpose and then by
identifying the proper keywords to target.
Let’s continue by looking at the format. Video sharing
sites accept many different video formats but some are
accepted more than others. For example, many of the
more popular sites won’t allow you to upload flash files.
You are relatively safe if you go with .avi, .mpeg or
.wmv although it’s also fairly easy to convert your
videos to multiple formats with most video editing
software.
Also many video sharing sites limit you to uploading
files no larger than 100meg. So, convert your file to
the different formats, and see which gives you the
best quality compression, and also confirm that the
sound quality is not distorted.
I use, and encourage using automated video submission
software. I upload a video once to Easy Push Button
Traffic, select the sites that I want to submit to, and
let the server-based software do the tedious part. If the
video is in the most commonly accepted format, it will be
accepted by practically all of the sites.
Note: You should only submit your videos to sites that
are appropriate, and in the categories that are
appropriate. Doing otherwise is very likely to just get
your account canceled by the video sharing sites.
You also want to keep your videos relatively short.
Sites like YouTube limit a video to 10 minutes in
length. Your viewers also often have very short attention
spans - another reason keeping your video short is a
good idea. You need to learn to keep your message succinct
and then issue a call to action.
At the end of the video, you always want to tell your
viewer what to do next. You can do that with a final
screen that has the url to your target site, along
with instructions telling them to visit now.
Flash videos actually allow you to physically,
automatically redirect your viewers, but sites such
as YouTube won’t accept flash videos.
Let’s back up for a minute and look at your video’s
title. It must promise a benefit for watching, contain
your target keywords, and be enticing. If your title
doesn’t grab the viewers’ attention and get them to
watch the video, nothing else really matters. So do
spend a lot of time crafting your titles.
Also spend a lot of time crafting your descriptions
that you will enter at the video sharing sites. The
description should contain your url at the very
beginning, to include the http:// This will make
your link clickable, and many people will click
through to your site right from the description. That
IS what you want isn’t it?
That description should contain your target, long-tail
keywords. You also will enter these long-tail keywords
in as “tags” at sites that use tags. Tags are essentially
the same as keywords. Someone entering a tag or keyword
term into a search box at a video sharing site are more
likely to find your video if you target the proper
keywords.
I’m assuming that you already know how to record your
videos. However, you can use anything from Camtasia
(screen capture video), to PowerPoint presentations,
to simple videos recorded with your Flip camera. It
depends upon your purpose in making the video.
As an example, many of the videos that I create are
intended to sell a piece of software. When selling
software, one of the objections that you have to
overcome is the fear the customer has that he won’t
be able to use the software.
Your customer may believe that the software does all
of the things mentioned on your webpage, and that
it’s easy for more technical people. However, they
may not believe that they can do it. That’s where a
Camtasia video of you actually using the software
comes it. It proves beyond a shadow of a doubt how
easy the software is to use, shows how the software
actually works, and even shows how fast using the
software is.
Remember, you need to keep that video to 10 minutes
or less. If you need more than 10 minutes to do your
demonstration video, break it up into 10-minutes or
less segments.
After you’ve created the videos, you need to decide
where to submit them. The reality is that fewer than
two dozen video sharing sites get the majority of
the traffic, so those are the ones that you need to
submit to. I mentioned in Part-1 of this article
that I use http://EasyPushButtonTraffic.com They
submit to all of the most significant sites, and
they submit in a fashion that gets the videos
accepted and displayed. They are also very
inexpensive and allow you to submit an unlimited
number of videos each month.
Most of the other sites that I’ve looked at allow you
to submit up to a certain limit each month, and if
you are in a very competitive niche, you may need
to submit more.
I also like to post my videos to my blogs. My blogs
are configured to automatically notify Twitter when
I post, so my Twitter followers instantly come to
check out my latest video.
My Twitter account is configured to automatically
post to FaceBook and Squidoo, so my audience on
those very popular sites are also notified whenever
I post a new video.
The popular video sharing sites get millions of
visitors and your properly submitted, search engine
optimized videos will be found by these people if
you followed the tips already covered in parts 1
and 2 of this article.
Now, it’s time to get busy creating and submitting
those videos. Before you know it, submitting videos
using an automated video submission service such
as Easy Push Button Traffic will be one of your
favorite, very effective ways of generating free
website traffic.
——————
Willie Crawford is a website traffic generation expert.
He often distributes content (articles, videos, podcasts,
and press releases) to generate highly targeted website
traffic. To do that efficiently he uses the automated
submission service at Push Button Traffic
Generating Website Traffic With Automated Video Submissions
Copyright 2009 by Willie Crawford
It’s no secret that the right videos, submitted to the right places, can generate millions of views.
It’s no secret that the search engines love video and are constantly crawling video sharing sites. You can often get a top 10 ranking for a keyword, using video, in under an hour.
Let’s look at some of the keys to getting some of that great traffic using videos.
One of the first things that you’ll notice is that in a lot of niches, tons of people are discovering video. That means that you need to create and submit more videos, and you need to submit them to more places. If you don’t used an automated submission service, that can be very tedious, and tie up your computer for hours on end.
As you prepare to create your videos, you need to begin by asking what is it that you want to accomplish. More specifically, what do you want your viewers to do after they finish watching a given video?
After you identify the goal of the video, you need to actually map it out on a “storyboard.” What will be in each frame, and what will the audio say?
If your video is being created using a tool such as Camtasia (screen capture software) then you also want to script it. You don’t want to leave any element of your video to chance. You don’t want any little thing detracting from accomplishing your goal.
If you practice the script and are very familiar with it, even if you read it, it will sound natural to many viewers.
Speaking of sound, having high-quality audio is one of the most important elements of a good video. Having understandable audio, recorded at the right level is actually more important than the quality of the picture.
The way to get great sounding audio is to 1) use a quality microphone, and 2) don’t put the mike too close to your mouth. You also need to be in a quiet place when you make the recording.
Those are some technical tips for creating a good video that will generate lots of traffic and perhaps even go viral.
Let’s look at one other slightly technical issue that you absolutely must consider. Your video must target the right keywords. That is, the title and description that you enter at the video sharing sites must use terms that your ideal customers are using when searching for your topic.
It would probably be worthwhile to spend some time using a tool such as the Google AdWords External Tool to confirm EXACTLY what terms people are searching on related to your product or service. You’ll find that free tool at:
https://adwords.google.com/select/KeywordToolExternal
While researching using the Google External Keyword Tool, look not only at the number of searches done each month on a term, but also at the competition. Often you can get an instant number-1 ranking for less competitive terms that can still send you a worthwhile amount of traffic – and these people are buyers actually looking for very specific brands, etc. Those “long-tail keywords” are worth their weight in gold when you notice ones that your competitors haven’t.
In part-2 of this article, we’ll look at formatting and submitting your videos in a way that runs circles around your competitors. For now, start jotting down notes for a few videos that you will make and use in your website traffic generation efforts.
——————
Willie Crawford is a website traffic generation expert.
He often distributes content (articles, videos, podcasts,
and press releases) to generate highly targeted website
traffic. To do that efficiently he uses the automated
submission service at http://budurl.com/ddrz
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- Submit to a long list of directories, which eats up many hours that could be spent writing more articles.
- Pay someone to submit your articles for you, which eats up your profits and leaves you unsure of how many your articles were really submitted to.
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29. May, 2009 