Bill McRea

CPALead, LLC (www.CPALead.com) is leading the cost-per-action (CPA) advertising industry’s expansion beyond traditional boundaries with the release of new automation tools. The proprietary tools simplify the CPA advertising model for website publishers, social application developers, virtual worlds, massively multiplayer online role-playing games (MMORPG) and tournament gaming websites looking to more efficiently monetize users through incentive-based advertising.

CPLead has created a virtual rewards system that stimulates user activity and website profitability

Madison, WI (PRWEB) June 24, 2008 — A growing population of Web publishers and online communities are demanding more efficient ways to diversify and monetize Web properties. Website publishers are looking beyond traditional advertising models like AdWords and banner ads for improved ways to generate revenue. Incentive-based CPA advertising has emerged as a proven, albeit time-consuming, alternative to monetize audiences. CPALead has unveiled new tools to automate the operational processes, revolutionizing this highly profitable advertising segment by providing Websites with effortless access to high-converting offers.

“CPLead has created a virtual rewards system that stimulates user activity and website profitability,” says Kevin Golob, V.P. of Business Development of CPALead. “Previously, it was labor-intensive to manage CPA ad offers like short surveys or email sign-ups. The manual labor of adding and removing offers, updating user accounts, and handling customer service issues typically offset the profitability of running the incentivized offers. Our new tools automate every process needed to run incentivized advertising successfully on any type of website, online game, or social application.”

Allowing publishers and community owners to pay visitors, players, or members in virtual currencies goes beyond simply increasing site revenue. Earning virtual credits instead of purchasing them allows larger audiences to gain access to premium site content and participation points. This enables the website to attract and retain a larger audience, and more importantly monetize cash-poor visitors or members without compromising site revenue, aesthetics, or the in-game economy.

CPALead has released two new tools to help automate the CPA advertising model:

Active Survey Display Tool – This is a customizable and scalable widget that displays all available advertising offers running on the CPALead network. The offers update in real time. Publishers have the ability to remove offers manually and customize descriptions to maximize conversions within their unique target audience. An integrated help ticket system enables users to directly contact CPALead with questions, so publishers are never bothered with emails about non-converting offers. The tool automatically geo-targets users and provides helpful tips for maximizing conversions.

Survey Post Back Tool – This tool is the communication link between the CPALead network and the Website. It ensures that a user does not complete the same offer twice by automatically removing it upon completion. The tool alerts the user the moment an offer has converted via a ping. The dynamics of the tool allow the user to participate in more offers while investing less time by leaving the offer immediately upon conversion. Users do not have to check their payout balances repeatedly waiting for conversions to be applied. All payout totals are displayed in real time directly on the tool.

By joining the CPALead advertising network website owners receive free access to the automation tools and high-converting offers.

About CPALead, LLC

CPALead, LLC is an incentive-based CPA advertising network catering to online ventures including niche publishers, virtual worlds, massively multiplayer online role-playing games (MMORPG), online poker tournament websites, premium content publishers, and more. The network offers industry-leading free administrative tools to automate the publisher process of updating available advertisements and handling user payouts. The company also works directly to build relationships with advertisers to maintain a vast inventory of high-paying advertising offers. CPALead enables publishers to use incentive-based advertising tactics to earn revenue from websites, content, or communities without the previously-required manual labor of maintaining CPA advertising programs.

For more information about CPALead’s efforts to automate incentive-based CPA advertising, please visit CPALead or contact Kevin Golob at 866-996-4666, ext. 101.

Media Contact

Kevin Golob
CPALead, LLC
Phone: 866-996-4666 ext.101
Email: kevin @ cpalead.com
Web: www.CPALead.com

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TubeMogul research reveals that views for online videos peak early; based on these results, TubeMogul launches a tool for any video creator to predict their own annual views.

Emeryville, CA (PRWEB) June 23, 2008 — TubeMogul, the leading distribution and analytics company for online video, announced results of research today measuring the average “shelf life” of a typical video online. The data is clear: video viewership peaks early.

Tracking data for views by day for 10,916 videos over a 90 day time period, TubeMogul found that 50% of a video’s total views occur in the first two weeks, peaking on day three, which constitutes 11% of all views (inset). In order to exclude casual creators of online video (i.e. “Mikey’s Birthday”), each video in the sample achieved a minimum of 1,000 cumulative views over the 90 day time period. A statistician then fit a curve to the data and projected out views by day for a full year.

Based on these results, TubeMogul developed a tool that any video creator can use to predict what their views will be at the end of a year, as well as what percentage of their total annual views have already lapsed.

While there are countless stories about random videos going viral, the data reveals this as a rare phenomenon.

“What’s especially exciting about this research is that we are giving content creators a viable tool to predict their future views,” comments brett wilson, CEO and Co-Founder of TubeMogul. As for the results? “While there are countless stories about random videos going viral, the data reveals this as a rare phenomenon.”

About TubeMogul:
TubeMogul is an online video distribution and analytics company serving video producers large and small who need independent information about video performance on the Internet and an easy way to deploy their work to the Web’s top video sharing sites. TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give video producers improved understanding of when, where and how often videos are watched, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. The company’s Load & Track service allows users to upload videos once to TubeMogul and automatically deploy them to as many of the top video sharing sites as they want, within the users’ specified accounts.

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Pathfinder Business Strategies warns American taxpayers to be alert for an increasing number of tax scams. These scams can create numerous financial troubles. There are many legitimate tax saving strategies that can lead to lower taxes, without creating problems with the IRS. Sebastian, FL (PRWEB) June 22, 2008 –These common tax scams can often seem like legitimate tax savings, but will usually result in costly problems with the IRS. These problems can include audits, penalties, and interest payments.

Pathfinder Business Strategies Offers Free Tax Savings CD

Many American business owners and individuals are tired of paying such high rates of taxation, and are looking for a way to reduce their annual tax bill. However, in their search for lower taxes many people will fall prey to many common scams that may promise a lower tax bill. In the end, these scams are always more trouble than they are worth.Pathfinder Business Strategies is owned by Drew Miles, who is known as the Tax Savings Attorney. “My goal is to help as many people lower their taxes to the absolute legal minimum, without running afoul of the IRS,” said Mr. Miles. “I don’t want anyone going through an audit or facing IRS penalties, so I want to explain the more common tax scams to look out for.”

I don’t want anyone going through an audit or facing IRS penalties, so I want to explain the more common tax scams to look out for.

One of the most common scams comes from those who oppose any sort of taxation by the IRS. They claim that the tax code is unconstitutional, and that filing is completely voluntary. Whether or not the law is on their side, one thing is perfectly clear: if you don’t file your taxes, the IRS is going to come after you. A similar scam is to file a “zero return” claiming no income. This raises a huge red flag with the IRS, can cause a lot of unnecessary legal trouble.

Another common scam comes from those who prepare tax returns, and claim they can greatly reduce your taxes or promise you a large refund. Dishonest return preparers can cause many headaches for taxpayers who fall victim to their schemes. Such preparers derive financial gain by skimming a portion of their clients’ refunds and charging inflated fees for return preparation services.

Taxpayers should choose carefully when hiring a tax preparer. As the old saying goes, “If it sounds too good to be true, it probably is.” And remember, no matter who prepares the return, the taxpayer is ultimately responsible for its accuracy. Since 2002, the courts have issued injunctions ordering dozens of individuals to cease preparing returns, and the Department of Justice has filed complaints against dozens of others. During fiscal year 2005, more than 110 tax return preparers were convicted of tax crimes.

Yet another common scam involves offshore transactions. Individuals continue to try to avoid U.S. taxes by illegally hiding income in offshore bank and brokerage accounts or using offshore credit cards, wire transfers, foreign trusts, employee leasing schemes, private annuities or life insurance to do so. The IRS and the tax agencies of U.S. states and possessions continue to aggressively pursue taxpayers and promoters involved in such abusive transactions. If you think that an offshore account is the ticket to lower taxes, you need to think again.

Pathfinder Business Strategies has taken a different approach to helping their clients and students achieve the tax savings they are looking for. Pathfinder students are shown how to take advantage of the overlooked legal tax deductions, which can drastically reduce their taxable income.

“The most powerful tax saving strategy available is to clearly understand the distinction between your personal and business expenses, and work to legally convert your largest personal expenses into legitimate business expenses. It’s the small items that most preparers overlook that add up to big savings,” Said Drew Miles.

“When you apply legal tax saving strategies to your finances, your taxes will not only be lower than if you had listened to any of these unscrupulous tax scammers, but you will not have to worry about being challenged by the IRS.”

Pathfinder Business Strategies is offering a complementary CD titled “Tax Secrets of the Rich” to those who are interested in learning legal, proven strategies for legitimate tax savings.

To learn more, claim your Tax Savings Special Report.

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