Bill McRea

Yesterday no one could find my SEO services by doing a search at google. I am trying to get the message out to local San Diego businesses that we can help get their message in front of their audience.

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I am amazed how many times I talk to local companies and learn how much opportunity there is to teach these businesses how to maximize their online potential. I was talking to a company today that mails out 60,000 catalogs yearly and 4 mass mailings of brochures a year. The total cost to print, publish and mail is well over $250,000 per year. Most of this mailing ends up in the garbage can. Mass mail is dead for most businesses.

When a customer is interested in buying a product, businesses need to get information in their hands before they start thinking about something else. The solution is electronic marketing for regular every day businesses. This company is now going to make their catalog available on line, by the page or in total. They are also going to offer electronic distribution of brochures. We are creating an optin email list and a monthly newsletter, so they have immediate ability to contact their customers. Even better they are putting their message in front of their audience on regular bases which will increase brand visibility and value.

As I walked down the street I passed about 20 small to medium sized businesses, it occurred to me how much potential there is teaching these companies search engine optimization, email marketing, public relations and brand name development. I honestly think the world of “internet marketing” is starting to impact every business, in every niche, and on every street corner of the world. The potential is endless and the return on investment is huge for companies that move forward and the cost will be extinction for those that don’t.

McRea Site Development, my business, has endless potential, because our clients have endless need for the knowledge and experience we’ve attained. Imagine what potential your knowledge is worth. What we know is the only thing we can truly keep without being copied and sold for less. Keep gaining knowledge and out thinking those that can do no more than copy and paste.

bill mcrea

 McRea Site Development is pleased to offer local Search Engine Optimization in San Diego. Our service includes the following:

• New Website Planning For best results planning keywords, domain names, linking strategies and public relation will boost a new websites performance considerably.
• Existing website search engine optimization –
  • We conduct a competitor analysis to determine which aspect of the existing site needs to be reviewed and change to rank better.
• Website resuscitation
  • If your website has been banned or has low traffic, we can provide the information and assist in resuscitating your sites performance.
  • Website resuscitation will require the most effort and results may take several months to become effective.
• Keyword Analysis for both website development and Pay Per Click advertising campaigns.
• Public Relations
  • To improve search engine ranking
  • Improve Brand Value
  • Create a buzz about the business

All projects are quoted on a case by case basis since each organization has very specific and unique challenges and potential markets. McRea Site Development provides our services through a network of professionals located throughout the world. Our commitment is to provide world class support to local clients and to provide your organization with the highest return on investment.
For Search Engine Optimization in San Diego:

email wjm@mcreasite.com

Important SEO Considerations for New Websites

The Most important bar none

• Keyword research to determine what keywords you want to target that can be easily ranked for and also result in conversions.

Make sure you follow these guidelines in building the site:

• Good On Page SEO
  • Use keywords in <title> tags on each page!!
  • Unique Meta Tags including keywords and description
  • Use  header tags (H1 > H2 > H3)
  • Bold or Italicized keywords in your content at least once.
• Domain name friendliness
  • Search Engine Friendly url and domain name
  • Keywords in domain (http://www.keyword-phrase.com/)
  • Keywords in URL (http://www.your-domain.com/keyword1/keyword2.html)
  • It is okay to use dashes in domain name (www.your-domain-name.com) and it may actually help a reader notice your keywords and make a click easier to achieve.
• Quality Content
  • Content needs to be relevant to the title and meta keywords
  • Make sure the content is unique
  • Quality content
• SEO friendly design
  • Create a sitemap for reader
  • No Flash menus or links
  • Minimize outbound links since they ZAP your pagerank
  • Create Sitemap for Google, yahoo
• Optimized navigation to concentrate PR to main pages. Use nofollow tags to prevent unnecessary PR bleed off.
• Finish the website before going live. Don’t put up a half finished site.

After the site is ready to go public:

• Submit website to Google and Yahoo using their webmaster tools
  • Google
  • Yahoo
  • MSN
    
• Submit site to all free directories
  • DMOZ
• Submit your site to relevant directories
• Link building campaign
  • Forum Signature (DP, Sitepoint, Warrior forum)
    • Search for relevant forums
  • Comment at blogs…. NO SPAM
  • Set up a Squidoo Lens
  • Use social bookmarking for each page
    • Digg is very important
    • Stumbleupon will get you some initial traffic

Every once in awhile something comes along that seems too good to be true, and this is the case with social bookmarking sites. I have been able to generate FLOODs of traffic for every new website I create and I do it every time. For Free!

There are two tools you need to use to accomplish this. The first is the Stumbleupon tool bar. This tool allows you to quickly bookmark your site at Stumbleupon.com and you’ll be shocked how much traffic you will get day one.  This initial traffic needs to be leveraged as you build your long term traffic by using the second tool which is digg.com.  Digg can help you get your keywords ranking within a day. The trick to making this work for your website is doing keyword research before you make a blog post or create a new page.  A tool like wordtracker will help you select high traffic long tail keywords. These are the low hanging fruit that gets quality traffic that turns into sales. Use these keywords as the title of your pages or blog post and then use Digg to get your post indexed and ranking faster than you ever thought possible. Even if you have a new site with few backlinks.

Learning how to use StumbleUpon and Digg will generate a torrent of free website traffic overnight. These tools are a must for everyone.  Does this really work….well you are reading this post!