Archive | December, 2007

Innovative SEM Technologies

3FN Marketing Introduces Innovative SEM Technologies to Optimize PPC advertising Campaigns

3FN Marketing, pay per click advertising and internet marketing company, providing highly qualitative and efficient advertising services powered by 3FN Bidding System run by 3FN Inc. announces the integration of new pioneering search engine marketing techniques, enhancing all provided pay per click advertising campaigns.

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San Jose, CA (PRWEB) December 22, 2007 — 3FN Marketing, pay per click advertising and internet marketing company, providing highly qualitative and efficient advertising services powered by 3FN Bidding System run by 3FN Inc. announces the integration of new pioneering search engine marketing techniques, enhancing all provided pay per click advertising campaigns.

3FN Marketing 3FN Marketing introduces a number of improvements to its pay per click advertising campaigns allowing its valuable customers to increase their profits and reduce their costs receiving highly targeted traffic and increased return on investments. By integrating top advertising tools and using the most efficient search engine marketing approaches to customers pay per click advertising campaigns, 3FN Marketing provides analytical techniques to optimize pay per click advertising results by giving customers absolute freedom in choosing all required and the most appropriate bids on relevant keywords and, in addition, using geo-targeting.

“Our company has developed special simply to use but highly effective pay per click advertising solution. Constantly improving and modernizing our advertising services and user control panel in order to let advertisers use and manage pay per click advertising campaigns with fast and efficient approach, 3FN Marketing provides web sites and blogs owners with the great opportunity to gain never-ending streams of highly targeted internet traffic thereby increase pay per click advertising efficiency of their campaigns and improve ROI, lowering spendings by getting only targeted visitors,” says Dean McToner, the 3FN Marketing spokesperson. “3FN Marketing realizes the demand from advertisers to make more effective use of their advertising budgets and spend nothing on fraud clicks and as the implementation of this demand our developers designed a number of advertising and marketing services and solutions, using which pay per click advertisers and marketers will benefit from and will increase their pay per click conversion rates and increase their return on investments without any doubt.”

New ground-breaking marketing and advertising solutions provided with 100% reliable techniques and services are designed to bring significant profit to advertisers, who now have enhanced capabilities of managing and analyzing their pay per click advertising campaigns. New advertisers’ capabilities and tools give advertisers advantages in researching proper keywords using geo targeting and managing their bids for any of keywords at any time they desire, which will significantly increase ROI as well as the number of automated services and implemented marketing techniques and efficient advertising solutions that will double profits from pay per click advertising campaigns, receiving targeted traffic.

3FN Marketing is a fast-growing online advertising network, which provides services in area of pay per click advertising and giving its clients the opportunity to advertise their sites with the help of pay per click advertising campaigns and receive superior qualitative targeted traffic with bids starting from $0.05. 3FN Bidding System provides pay per click advertisers with services and solutions to intensify traffic and to increase profits and ROI lowering spendings on pay per click campaigns by using advertisers tools to research keywords and analyze their last trends. 3FN Marketing affiliate program provides all affiliates with powerful technologies, which allow highly efficient monetizing of the internet traffic and variety of benefits from generous bid shares up to 80% to advanced software solutions. 3FN Marketing and 3FN Bidding are powered by 3FN, a leading provider of shared, collocation and dedicated hosting services, plus offering high-class server maintenance and administration. The company 3FN Inc., with headquarter in San Jose, California, established offices all around the world, in London, UK, Delhi, India, Crimea, Ukraine and in countries of European Union. The company provides free 24/7/365 customer and tech support.

For pay per click advertising by 3FN Marketing please visit http://marketing.3fn.net/bidding For more information about hosting services by 3FN please visit http://3fn.net

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SEO Training Still Limited At The University Level

arizona search engine optimization company Vertical Measures recently released the results of an extensive study into the top SEM and SEO training programs and resources available at the university level today.

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Phoenix, AZ (PRWEB) December 21, 2007 — Arizona search engine optimization company Vertical Measures recently released the results of an extensive study into the top SEM and SEO training programs and resources available at the university level today. While the study turned up some impressive programs, the overall findings were a bit disappointing, officials said.

In fact, if you do a basic Internet search for these two topics, chances are strong that you will find an overwhelming number of non-relevant listings.

“Some of the programs we found are outstanding,” said Arnie Kuenn, Vertical Measures’ president. “Unfortunately, what we found overall is a major gap in university-level training for this important field of study.”

SEM (Search Engine Marketing) and SEO (Search Engine Optimization) training, resources and educational tools are essential for helping people learn the skills necessary to succeed in this relatively new marketplace. For business owners, advertisers and marketers to enjoy the rewards of the online world, a basic understanding, if not a mastery, of SEM and SEO is vital. Without an understanding of the principles involved in generating targeted traffic, web sites and online businesses frequently fail.

Vertical Measures’ used the two most popular Internet search engines, Google and Yahoo!, to seek out the best educational programs at colleges and universities. The result of its efforts is a sizable listing of the top programs the company was able to identify. Vertical Measures’ desire was to help others interested in learning correct SEM and SEO practices locate the very best curriculum available, while enabling them to weed out less-than-desirable programs.

“There is simply a lack of university-level SEO and SEM curriculum out there today,” explained Kuenn. “In fact, if you do a basic internet search for these two topics, chances are strong that you will find an overwhelming number of non-relevant listings.”

While Vertical Measures’ study did not result in the identification of an abundance of high-level training as was hoped, it did uncover some impressive programs. Some of the outstanding programs found are offered by such schools as the Harvard Extension, DePaul University, James Madison University’s College of Business, New York University’s Schools of Continuing and Professional Studies and Rasmussen College, among others. Rutgers’ Search Engine Marketing course was identified as being one of the best of the best. This nationally recognized SEM online course teaches the ropes of SEO, pay-per-click marketing, copywriting and more.

The methodology and results of Vertical Measures’ study can be found online at SEO training and education. The company welcomes information on SEM or SEO training programs available that are not included on the list to ensure the resource is as current as possible.

“We set out to create a comprehensive listing of the best university-level curriculum available,” said Kuenn. “While the results are not quite as high as we would have liked them to be, we stand ready to update and add to this resource as new, high-quality programs are brought to our attention.”

About Vertical Measures
Vertical Measures offers complete Internet marketing services geared toward helping businesses improve their online presence and their rankings with the most popular search engines on the Internet. The company’s highly trained team of SEM experts shares more than 40 years of combined experience in information technology.

For more information on Vertical Measures or the educational availability study, please visit www.verticalmeasures.com/education.html or call (602) 476-1889.

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Learns How Users Organize Info

New Online Tool TrueThinker Learns How Users Organize Info, Makes Growing Knowledge Easier, Faster

TrueThinker.com based on 40 years of artificial intelligence (AI) research; free 30-day trial available now. TrueThinker is a new online tool that makes learning and sharing information about any topic easier and faster because it actually learns how you manage information. TrueThinker producer As It Is, Inc., works from its office at the State University of New York (SUNY) University at Buffalo Technology Incubator.

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The result of that research is a time-saving, frustration-reducing Internet tool that that learns from your use. Ultimately, individual users can start to train a virtual replica of themselves that finds relevant information for them in that vast world of data we commonly call the Internet.

Buffalo, NY (PRWEB) December 20, 2007 — You’re on a mission, collecting info from documents, old emails, obscure websites and arcane blogs for your latest report on the state of global warming. In the past, you gnashed your teeth over the task. But today, you’re smiling because you’re using TrueThinker™, a new online tool that makes learning and sharing information about any topic easier and faster because it actually learns how you manage information.

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Available today at TrueThinker.com, TrueThinker

  • automatically categorizes your website links, after its patented Artificial Intelligence (AI) technology called the “AutoGnome™” learns about what data you save and how you organize it;
  • helps you manage files, RSS feeds, links, images and more and;
  • allows you to share knowledge easily with — and learn from — communities of people interested in the same topics you are, whether football, crystallography or allergies.
  • The TrueThinker experience includes these features:

  • My TrueThinker webpage, a dashboard or homepage that you can personalize as your portal to the Internet.
  • My KnowledgeBank, where you can manually, or your AutoGnome can automatically, store your relevant and valued information so you can find it easily.
  • My Communities, where you can join or create groups of people with the same social, business, research or other interests to share resources and hold public or private discussions.

What’s more, you can access TrueThinker and your organized bookmarks and files from any computer, making your accumulated knowledge on just about anything accessible from anywhere.”TrueThinker is the product of 40 years of AI-related research,” said William Dale Koehler, president and CEO of As It Is, Inc., the company that created TrueThinker. “The result of that research is a time-saving, frustration-reducing Internet tool that that learns from your use. Ultimately, individual users can start to train a virtual replica of themselves that finds relevant information for them in that vast world of data we commonly call the Internet.”

A year-long subscription to TrueThinker costs $24.95. Sign up at TrueThinker.

Formed in 1999, As It Is, Inc., is an intellectual capital development and holding company. The company operates out of the State University of New York (SUNY) University at Buffalo’s Technology Incubator in Amherst, N.Y., and has additional labs in Connecticut, Pennsylvania, Maine and Sao Paulo, Brazil. To find out more, visit As It Is, Inc..

Background
TrueThinker is a new Internet tool created by As It Is, Inc., and is available today at TrueThinker.com. TrueThinker arises from 40 years of Artificial Intelligence (AI) related research that will influence the evolution of the Internet far beyond its current state.

Through general Artificial Intelligence, TrueThinker helps Internet users efficiently save, organize, and share their documents and website links. TrueThinker learns by studying what users save and how they organize information, using a patented AI application called the AutoGnome™.

The current version of TrueThinker has three prime components — My TrueThinker, My KnowledgeBank, and My Communities. These each allow users to organize and manage all of the website links, as well as files, that they wish to store, or to share with their Communities.

TrueThinker delivers three key capabilities: knowledge organization (learning), knowledge creation (thinking), and knowledge applications (acting). With its unique and novel AutoGnomic foundation for these functionalities, TrueThinker will evolve into the ubiquitous product that will transform the computer into an effective learning, thinking, and acting machine.

The My TrueThinker webpage serves as a Daily Dashboard or homepage that users can personalize as their portal to the internet. The My KnowledgeBank page is where users manually or automatically — via their trained AutoGnome — store their selected relevant and valued information for easy retrieval. The My Communities page is where users join or organize groups of people with the same social, business, research, or other common interests in order to share resources and hold discussions, publicly or privately.

Because TrueThinker users can create their own private or public communities to collect and share information, users:

  • More easily and quickly increase knowledge in their areas of interest.
  • Access their TrueThinker-organized bookmarks and files from any computer.

Users can organize their bookmarks and files, and they can access these from any computer. As they use the AutoGnome, TrueThinker’s underlying technology learns how they organize and classify information, so that TrueThinker can do this for users after an appropriate learning period. TrueThinker users can build online communities to organize and share knowledge. TrueThinker is not a search engine. It is a means for Internet users to organize and personalize how they use the information they can acquire from — and share on — the Internet.

A major difference between the AutoGnome and most other AI-based Internet applications is that the AutoGnome creates its own knowledge structure without human intervention. Most other AI Internet knowledge management applications require that humans develop a data structure before they are useful.

Today, “semantic web” is considered the next state of the art for new Internet tools. The term “Artificial Intelligence” also is used in regard to new Internet tool development. As TrueThinker evolves through its planned versions over the next few years, the semantic web will be but one level of AI functionality.

With TrueThinker, the evolution of the Internet might look like this, where the AutoGnome is the technology that will enable Web 7.0:
Web 1.0 > 2.0 > 3.0 > 4.0 > 5.0 > 6.0 > 7.0

  • Web 1.0 – Syntactic Web. Has been available for several years.
  • The “original” Internet. Deals with the structure of symbols.
  • No automated tools for sharing knowledge.
  • Searches based on spelling or structure.
  • Web 2.0 – Syntactic-based Social Web (e.g., MySpace, Facebook & LinkedIn). Available now.
  • Social networks enable sharing of information, but still are based on the Syntactic Web.
  • Web 3.0 – Semantic Web (the current hype for new search tools such as Hakia or Twine). Available mostly in Beta form now.
  • Includes Web 2.0 features, plus the ability to seek and organize information based on meaning, rather than just structure.
  • Web 4.0 – Semantic-based Social Web. Future availability.
  • Web 5.0 – Pragmatic Web. Future availability.
  • Internet information searched and organized based on the context of information usage.
  • Web 6.0 – Pragmatic-based Social Web. Future availability.
  • Web 7.0- AutoGnomic Web. Available now in early form through TrueThinker.
  • The AutoGnomic Web holistically incorporates the Syntactic, Semantic, and Pragmatic functionalities and anticipates a new computing paradigm.

Here is a definition of the Pragmatic Web — Web 5.0 & 6.0 — from Wikipedia:

“The Pragmatic Web consists of the tools, practices, and theories describing why and how people use information. In contrast to the Syntactic Web and Semantic Web, the Pragmatic Web is not about form or meaning of information. The transformation of existing information into information relevant to a group of users or an individual user includes the support of how users locate, filter, access, process, synthesize, and share information.”TrueThinker’s AutoGnome technology incorporates Pragmatic Web 5.0, and Pragmatic Social Web 6.0 features, and delivers the benefits of Web 7.0, the AutoGnomic (Semiotic) Web. The present goal of As It Is, Inc., is the creation of Web 7.0 through a Pragmatic Action Methodological approach to both a Synthetic Mind and Virtuality. This is called the AutoGnomic Intellisite™.

This is seen as potentially more useful to the majority of Internet users than is expected from the current research being conducted by other developers of Artificial Intelligence tools. Non-AutoGnome-based AI tools restrict other researchers by the absence of a standard theory of mind.

Those wanting to experience the power of TrueThinker can do so free and at no risk by visiting www.TrueThinker.com.

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New Search Engine Technology

ExactSeek Partners with Searchdaimon AS on New Search Engine Technology ExactSeek implements Searchdaimon AS advanced search technology to provide improved search speed, relevancy and index scalability.

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Using our search platform, ExactSeek’s index has grown from 100 million web pages to over 500 million and will increase to 1 billion in the coming months.

San Jose, CA (PRWEB) December 19, 2007 — ExactSeek.com, a web search engine committed to providing small and medium-sized businesses with affordable search engine advertising alternatives to pay-per-click, today announced an exclusive partnership with Searchdaimon AS, a technology company located in Trondheim, Norway that has developed an advanced search technology capable of high speed indexing and search of huge amounts of unstructured data.

Searchdaimon has long been a participant in the well known search technology environment at the Norwegian University of Science and Technology along with other companies like Google, Yahoo and Fast.

“Searchdaimon’s search technology focuses on scalability through parallelization and advanced text analysis for relevancy,” said Runar Buvik, CTO at Searchdaimon. “Using our search platform, ExactSeek’s index has grown from 100 million web pages to over 500 million and will increase to 1 billion in the coming months.”

ExactSeek’s implementation of the Searchdaimon search platform features rapid crawling and indexing of submitted URLs, incorporation of visitor input through search result voting, a comprehensive news search, a paid inclusion program and keyword ranking tools. Future plans include the release of a distributed, downloadable crawler that can be employed by any PC user to further expand the ExactSeek database and customized search options for webmasters and site owners interested in providing web search to their visitors with their own website look and feel.

“ExactSeek has been focused on improving its search technology for several years. Our partnership with Searchdaimon has enabled us to address the fundamental search issues of speed, relevancy and scalability,” said Mel Strocen, CEO of Jayde Online, Inc., ExactSeek’s parent company. “Most importantly, it provides us with the opportunity to further engage the webmaster community in our growth and to provide a variety of search distribution and advertising options to our partner network which includes the ISEDN (Independent Search Engine & Directory Network).”

ExactSeek’s beta search is available at http://www.exactseek.com

About ExactSeek:
ExactSeek.com is part of the Jayde Online Network which includes GoArticles.com | SiteProNews.com | DropJack.com | Blog-Search.com and FreeWebSubmission.com. Jayde Online Inc. has been internet-focused from its inception in 1998 and primarily involved in the publication of email newsletters and the development of niche and general search engines. ExactSeek was founded in 2002 and has offices in Winnipeg, Canada and San Jose, California.

For more information visit: http://www.exactseek.com

Contact Information:
Barry Green
ExactSeek.com
Vice President, Business Development
http://www.exactseek.com
408-482-5644

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Marketing with classified ads

You have all read them, offline anyway, in papers, magazines and journals among other places. Well online classified ads work the same way. You write a headline, description and post some contact details for potential buyers to get in touch with you. Offline classifieds would direct people to a phone number while online classified ads would contain your URL and an email address.

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Offline you’ll have to pay for almost all classifieds you post, however online there are thousands of free sites which will allow you to post your ad and of course there are plenty of low-cost sites which will also except your ad.

Apart from the fact you can get free classifieds online, online ads have a few advantages compared to offline ones.

The Internet has a much much larger audience than your local or national newspaper has so more people can potentially see your ad and act upon it.

You can post your ads online and you could have feedback and sales within a very short time as usually people just have to click on your URL for more info rather than make a phone call or send a letter.

Ads that are placed online are much cheaper than their offline counterparts, this is because space is not tight on the Internet as it is in a magazine or newspaper.

A user looking for a particular product can usually perform a search for a particular word or phrase from the classified ad site whereas offline people have to manually scan through the different categories.

A disadvantage of online classified ads to the webmaster is that it can be quite time consuming to do especially if you want any sort of success with them, which you obviously do. However many good pieces of software are becoming available which can automatically submit your ad to lots of these sites, they aren’t cheap but if you’re interested try doing a search for ‘classified ad software’ or something similar on Google.com or Yahoo.com.

Let’s get on to the good part, how to make the most out of posting to classified ads. Stay specific, always post to the most appropriate category or categories there are, this way you’ll be posting to an area where people will actually be interested in your product, this is vital.

Remember especially with free classified sites that a lot of other webmasters will be trying to promote their products and websites with ads too so you’ll have to repost your ad regularly to stay near the top of the bunch, nobody will even see your ad if it’s at the bottom of another 50 ads, will they?

Now on to the actual copy of your ad, since few classified sites allow you to post graphics you’ll have to rely on your headline to grab the attention of the people scanning the ads in front of them. You can do this by using words like ‘free’, ‘secrets’, ‘how-to’ and other words which will make them curious to find out more. If you can, include your keywords in your headline as some classified sites will use the headline as the link to your site this in turn will help you when the search engines examine your link popularity.

Always target your market, if you sell a product for webmasters mention ‘webmasters’ in the headline and body, next you should mention what your product will do for them (i.e. the benefits of it. – how will it make their life easier).

I have read this in numerous places and now you’re going to read it too, the idea with classified ads is to generate interest and not to actually sell anything there and then, that’s far to hard to do, you want to get the reader wanting more information and you should give this to them through your website or autoresponder. This is why your ad body should always be short, concise and to the point, a big long page sales letter will scare people off.

Follow the above few tips and you should see some results, before you go I want to put this to you. Which is better paid or free classifieds? Well for me paid classifieds have always produced much better results, I think this is because advertising in “Free Classified Sites” has now become an almost automated task which means not many people actually visit and respond to classified ads. Submission spiders are wonderful creatures but aren’t often interested in clicking on your well-crafted classified ad.

Two of the best places where you can place fee based ads which do bring results are AOL.com and Yahoo.com. Good luck!

Article by David Callan. David is an Internet marketing professional and webmaster of AKA Marketing.com webmaster forums. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

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