Bill McRea

Best Selling Member and content Management Software Speeds Up

Membership Software changes gear and name.

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While sales of the software performed beyond our initial expectations, we decided to listen to our customers’ right from day one. They basically told us they didn’t like the name… ‘MemberSpeed’ just seemed so much more appropriate

Minden, NV (PRWEB) October 26, 2007 — As businesses adapt to the new concepts of Web 2.0, membership and content management software has rapidly become the buzz for web development and smarter marketing. Power House Technology, LLC led the way this summer with its record breaking release of CMSInfusion, a dedicated content and client management system. Projected sales figures were smashed in June when 7 figures in orders pummeled their web servers in week 1 of launch. But owners Jeremy Gislason and Simon Hodgkinson aren’t the sort of guys to sit back and bask in the glory, and they have already completed a major overall of the business, the site and the actual name of the software…

CMSInfusion is now MemberSpeed – “While sales of the software performed beyond our initial expectations, we decided to listen to our customers’ right from day one. They basically told us they didn’t like the name… ‘MemberSpeed’ just seemed so much more appropriate,” explains co-creator Jeremy Gislason. “It better encapsulates the purpose of the software which is to develop membership sites quickly and enable clients with a limited knowledge of content management systems jump in and get started right away.”

MemberSpeed, developed by Gislason and business partner, Simon Hodgkinson, provides a powerful platform for membership management, content management and web development without the need for extensive programming or technical knowledge…

“While every component of a site can be customized to deliver tailored and specific solutions for business owners, the goal was to ensure the software remained user friendly enough for even those with limited skills. Once the software is installed, managing your online business becomes as easy as opening up a word processor” says Hodgkinson.

While the name change clarifies the software’s market position, other changes have been taking place too…”We’ve separated operations for MemberSpeed into a separate entity, creating a new company specifically to move development, delivery and marketing of the software forward” says Gislason. “We’re not content to be one of the fastest growing companies in the sector, the goal is to have the software keep pace with the future demands of our clients and the web itself”

For more information on membership sites and their applications in Web 2.0, or the MemberSpeed Software, contact Jeremy Gislason or Simon Hodgkinson at http://www.MMEhelp.com

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charter members include About.com, Carat, CBS, Mochila, Pheedo and Studio One Networks.

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There have been a number of major developments in advertising and marketing recently that suggest the need of a council to focus on issues that will arise as we enter a period of unparalleled growth.

New York, NY (PRWEB) October 24, 2007 — The formation of the Internet Content Syndication Council (ICSC), representing some of the leading companies in online content distribution, was announced today.

The purpose of the ICSC is to promote industry growth by:

- Improving the understanding of what Internet content syndication is and how it works in the advertising, media and consumer communities it serves.
- Increasing the awareness of Internet content syndication as a means of revenue generation for digital publishers, as a mode of marketing for advertisers and as a system of quality content provision to consumers and networks alike.
- Establishing a “fund of knowledge” on quality outcomes, case studies and best practices for industry participants to fortify confidence in the system.
- Providing an objective “third party” point of view on Internet syndication to ensure credibility.

Andrew Susman, CEO of Studio One Networks and the first chairman of the ICSC said, “There have been a number of major developments in advertising and marketing recently that suggest the need of a council to focus on issues that will arise as we enter a period of unparalleled growth.”

Other Council charter members include: Andrew Pancer, Chief Operating Officer, About.com; David Verklin, Chief Executive Officer, Carat Americas; Aaron Radin, Senior Vice President, Advertising and Business Development, CBS; Carolyn Bekkedahl, Chief Development Officer, Mochila; Bill Flitter, Founder, Pheedo.

The ICSC plans to perform such duties and projects as research initiatives, topical conferences and trend reporting & forecasting. The ICSC also plans to conduct quarterly meetings with member firms to discuss internal activities and identify and address industry topics.

To visit the ICSC website, go to www.internetcontentsyndication.org.

For further information please contact:
Jeremy Duca – Tel. 212.213.2332 x206
Denise Gonzalez – Tel. 212.213.2332 x202

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New MailerMailer Email Marketing Metrics Report: Shorter Subject Lines Lead to Much Higher Open Rates

Ever wondered how your email marketing campaign was performing relative to others in your industry? A new MailerMailer.com study of nearly 270 million emails from 22 different industries reveals fresh insights into email marketing, providing important takeaways for every email marketer. Among top findings is the correlation between shorter subject lines and significantly higher email open rates.

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Rockville, MD (PRWEB) October 24, 2007 — A new MailerMailer.com email marketing study reveals emails containing 35 characters or less in their subject lines are 28% more likely to be opened than those with longer subject lines. This study reports statistics and benchmark data on email campaigns and allows email marketers to see how well they are performing relative to others in their industry.

…the benchmarks give us clear hints as to where we might be going wrong and what we can do to improve things.

This 28 page email metrics report which includes 60 charts reveals the most recent email marketing trends and statistics and can be downloaded for free at http://www.mailermailer.com/metrics/

“Subject lines and the sender’s “From” email address are key,” says MailerMailer CEO Raj Khera. “Though you may have the most engaging content within your newsletter, your subject line and trustworthy sender email address are the hooks that draw your readers in.” Click rates were also found to be higher with shorter subject lines–3.77% compared to 2.11% on longer emails, representing a dramatic 78% increase in clicks.

Although there was a decline in open rates, click rates on average were found to be steady. This suggests that people are still reading and responding to email messages, but that they are often reading them without allowing the images to be displayed. This, in turn, disables the tracking of open rates, resulting in understated figures.

Industries that had the best performance for email marketing campaigns include banking/finance, transportation/travel, telecommunications, and religious/spiritual.

Among other findings showcased in the report are:

• How soon subscribers opened messages
• Who earned the best open and click rates
• How soon subscribers opened messages
• Best days of the week to send emails
• How personalization affected results
• Why you should include more links

MailerMailer analyzed nearly 270 million opt-in email newsletters and campaigns sent by a sample of over 3,000 MailerMailer customers for the first half of 2007 for this report. Email Marketing Reports’ Mark Brownlow comments, “…the benchmarks give us clear hints as to where we might be going wrong and what we can do to improve things.”In addition, “Having access to historical industry averages of open, click, and bounce rates gives our customers an idea of what to expect from their own newsletters and campaigns,” Khera says.

For additional information, or to comment or provide feedback, readers are encouraged to participate in the email marketing metrics discussion on MailerMailer’s blog at: http://blog.mailermailer.com

About MailerMailer.com
MailerMailer.com is a leading do-it-yourself email list management provider. Equipped with the latest email marketing technology, such as zip code radius targeting, image hosting and fetch HTML from website feature, MailerMailer allows easy creation of professional email newsletters and campaigns. MailerMailer is part of a series of sites run by Khera Communications, which includes discussion group management tool, DiscussThis, and small business resource site, MoreBusiness.com. A free trial of this email newsletter service is available at www.mailermailer.com.

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Vocus Announces Mobile Version of Award-Winning On-Demand PR Software

Vocus Mobile Enables Customers to Manage Media Relations and Monitor News From Blackberry, iPhone and other Mobile Devices

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With this release, users of Vocus can now manage their important journalist relationships and access the news shaping their company and industry at anytime and in any place.

Lanham, MD (Vocus/PRWEB ) October 22, 2007 — Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced Vocus Mobile, a new version of its award winning public relations management software designed specifically for mobile devices. Customers can now access Vocus’ on-demand software for PR management via a variety of mobile devices including the iPhone and Blackberry.

“For our customers, timely news and information is the currency of their business and a key value driver,” said bill wagner, chief marketing officer of Vocus, Inc. “With this release, users of Vocus can now manage their important journalist relationships and access the news shaping their company and industry at anytime and in any place.”

In the fast-paced, 24×7 news cycle, public relations professionals are increasingly on the go. Using Vocus Mobile, they can now use their mobile devices to:

• Access Global Media Database – Vocus Mobile customers will be able to access in-depth profiles of top journalists and bloggers, including preferred contact methods, schedules, recent headlines and even podcast interviews, to build and maintain relationships with the media.
• Distribute News to Media- The new mobile platform allows users to send their news directly to their targeted media list with one quick email and distribute their news to all their key media.
• Monitor Company and Industry News- Using Vocus Mobile, customers can monitor news from both print and online sources to continue to stay on top of and react to news in real-time, even when away from their desk.
• Track Public Relations Activities- Users can automatically access all their public relations activities with each media contact from their mobile device as well as record any new activities to keep a complete and current history of their key journalist interactions.

Vocus Mobile is available immediately for all Vocus customers at no additional cost. About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

Press Contact:
Robin Lane
Vocus, Inc.
301-683-6022
www.vocus.com

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Search Marketing Expo Launches SMX West: New Event Featuring Educational Sessions and Exhibition Unlocks Secrets and Power of Search Marketing

Search Marketing Expo – SMX West, a search marketing conference programmed by renowned search authorities Danny Sullivan and Chris Sherman, delivers proven techniques for every level of search marketing expertise to take the fear out of search and keep search marketers ahead of the trends. Corporate marketers, advertising and marketing agency executives, public relations and communication professionals as well as search planners, buyers and specialists will gather at the Santa Clara Convention Center in Santa Clara, California, February 26-28, 2008 for the only conference completely dedicated to search.

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Redding, CT (PRWEB) October 22, 2007 — Marketers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62% increase over 2005 spending, according to search marketing organization SEMPO. And as internet marketing continues to grow and search becomes a fundamental tool in the traditional marketing mix, marketers who once viewed search as ‘new’ or ‘experimental’ are trying to catch up on the hottest segment in marketing today. Search Marketing Expo – SMX West, a search marketing conference programmed by renowned search authorities Danny Sullivan and Chris Sherman, delivers proven techniques for every level of search marketing expertise to take the fear out of search and keep search marketers ahead of the trends.

Corporate marketers, advertising and marketing agency executives, public relations and communication professionals as well as search planners, buyers and specialists will gather at the Santa Clara Convention Center in Santa Clara, California, February 26-28, 2008 for the only conference completely dedicated to search. Sullivan and Sherman were the first to showcase the world of search marketing in a conference exhibition format and have been educating generations of search marketers via in-person events for nearly a decade. SMX West will continue to deliver knowledge-packed sessions that take the mystery out of this powerful Internet marketing tool.

SMX sessions provide proven techniques from search marketers who are in the trenches. We help attendees improve their traffic from search immediately, and achieve their ultimate goal whether that is sales, lead generation or anther objective. Rather than intimidate marketers with search speak and technical jargon, we’ll speak their language – the language of business-building.

“Driving qualified traffic is critical to Internet business success and really any business success,” said Sullivan, founder and programmer of the Search Marketing Expo conference series. “Everybody’s talking about search–and some marketing events touch on the topic — but SMX West is a search marketing conference like no other. It covers everything search — and marketers of every skill level will walk away with actionable ideas they can implement immediately.

“Our sessions aren’t sales pitches and don’t focus on theories or generalist advice,” Sullivan said. “SMX sessions provide proven techniques from search marketers who are in the trenches. We help attendees improve their traffic from search immediately, and achieve their ultimate goal whether that is sales, lead generation or anther objective. Rather than intimidate marketers with search speak and technical jargon, we’ll speak their language – the language of business-building.”

Registration Information
Registration for the event with special pre-agenda pricing of $995 is now open. The low price offer is good through November 9th when the full agenda will be posted, covering topics including paid search and generating traffic from free or “organic” search listings, and more. Registration from November 9th through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit http://www.smxwest.com/register to register.

Event Offers Satisfaction Guarantee
SMX West producer Third Door Media is offering a satisfaction guarantee to conference participants. “SMX West will be packed with information for both search marketing novices and veterans. We guarantee you will leave this event more knowledgeable about search marketing and more prepared to benefit from it than when you came,” said Chris Elwell, Third Door Media President. “It’s a one-of-a-kind offer for an exceptional event programmed by the masters of search marketing, Danny Sullivan and Chris Sherman. Our guarantee makes attending SMX West a no-risk opportunity.”

About Search Marketing Expo – SMX West and Third Door Media
Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 275,000 unique users in September 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo – SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy @ mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire @ thirddoormedia.com

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