Bill McRea

MailChimp Releases Google Custom Search Engine for Email Marketing Research

MailChimp makes it easy for email marketers to find information on everything related to email marketing.

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Atlanta, GA (PRWEB) October 31, 2007 — MailChimp announces an enhanced Google Custom Search Engine (GCSE), a resource center for email marketing research. The Custom search engine brings together the best sources on email delivery and marketing trends from 24 popular blogs and websites. The new resource library includes information drawn from the experience of delivering over 200 million emails for MailChimp subscribers.

Brownlow’s Email Marketing Reports provides a significant amount of information MailChip subscribers and visitors can use to help them find answers to common questions

MailChimp has complete control over the sources they add to their Custom search engine. Users can search on terms such as “spam filters” and receive hundreds of helpful results explaining the current challenges and solutions for successfully delivering email. “We researched and gathered information from some of the best places on the Internet,” said Ben Chestnut, Co-Founder of MailChimp. “Three of our most popular sources come from experienced email marketers.”

Mark Brownlow’s Email Marketing Reports website most recently discussed blocked images, direct mail return on investment, and signup incentives. Brownlow’s site features newsletters, articles, reviews and advice for email marketers regardless of experience. Email Marketing Reports consists of over 50 categories and a daily blog with an average of 1,900 posts. “Brownlow’s Email Marketing Reports provides a significant amount of information MailChip subscribers and visitors can use to help them find answers to common questions,” said Chestnut.

Tamara Gielen’s BeRelevant! blog brings together a wealth of email marketing tips, tricks and resources on topics such as building and maintaining an email list, choosing an email vendor, designing and coding email newsletters, segmentation and targeting, lifecycle messaging, integrating email marketing in the marketing mix and more. BeRelevant! features a social network club for email marketers from all over the world. As Director of Email and Digital Dialogue Strategies at OgilvyOne, Gielen helps clients increase the ROI of their email campaigns.

Melinda Krueger, principal of Krueger Direct/Interactive, answers readers’ questions on comparing industry averages, improving open rates, creating a contact strategy and more in her Email Diva column for the Email Insider. Krueger understands what motivates people to respond and analyzes response data for continuous improvement of email marketing campaigns.

Recently, MailChimp added Best Practices In Writing Email Subject Lines to the GSCE resource center, a report on the findings of subject lines and email open rates. The report encourages email marketers to keep subject lines short and descriptive, providing the recipient with a compelling reason to read the email’s body content.

About MailChimp:
MailChimp, a leading do-it-yourself email marketing service, provides tools to over 10,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations worldwide. Customers can create professional, eye-catching HTML emails in minutes with easy-to-use web based tools. MailChimp offers a 30-day free trial with two affordable pricing programs: monthly and pay-as-you-go. The Atlanta, GA based company provides top-notch tools for email marketers to easily send, track, and improve their email marketing efforts.

To learn more about MailChimp, visit http://www.mailchimp.com

Media Contact:
Neil Bainton
MailChimp
404-551-2987
press(at)mailchimp.com

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Vocus and PRWeek Partner for Webinar on New Technologies that will Change the Public Relations Industry

Public relations experts to discuss how professionals can survive and thrive in 2008.

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Lanham, MD (Vocus/PRWEB ) October 29, 2007 — Vocus, Inc (NASDAQ: VOCS), a leading provider of on-demand public relations management, announced today that Vocus has partnered with PRWeek to present the upcoming webinar titled “The Next Innovation Wave.” The webinar will be held on Tuesday, October 30, 2007 at 12 p.m. ET.

Featuring a panel of leading PR experts, the webinar will be a discussion of significant technology movements that will become the next big PR trends resources for following hot topics in innovation and how to prepare for the future. For more information or to register for this webinar, please visit http://www.iian.ibeam.com/events/haym001/24286/index.jsp?adid=PR24

About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,200 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

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Advanced PR Technology in Practice Conference Helps PR Professionals Learn How to Leverage the Latest Web 2.0 Technology for Greater PR Efficacy

PR professionals who want to put the power of emerging PR technology — and everything Web 2.0 has to offer — to work in their corporate communications campaigns have a practical new conference to include on their PR ‘to do’ list: “Advanced PR Technology in Practice: An Intensive One-Day Update on How to Transform the State of the Art Into Increased Visibility, Greater Media Coverage and Higher ROI.” The conference is presented by Bulldog Reporter, a publishing company specializing in the PR industry, and will take place on November 16 in New York City and November 30 in San Francisco.

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Emeryville, CA (PRWEB) October 29, 2007 — PR professionals who want to put the power of emerging PR technology — and everything Web 2.0 has to offer — to work in their corporate communications campaigns have a practical new conference to include on their PR ‘to do’ list: “Advanced PR Technology in Practice: An Intensive One-Day Update on How to Transform the State of the Art Into Increased Visibility, Greater Media Coverage and Higher ROI.” The conference is presented by Bulldog Reporter, a publishing company specializing in the PR industry, and will take place on November 16 in New York City and November 30 in San Francisco.

The event, co-sponsored by TEKgroup International, is designed for PR professionals who want to utilize Web 2.0 technology trends to their full potential, while learning exactly how to leverage them for increased visibility, more frequent coverage, branding opportunities and high ROI.

This dramatic expansion of PR capability obviously opens up tremendous opportunity for us as a profession. In some ways, it’s a new world. But there’s also the real and imminent danger that PR will fail to seize this magical new power. If public relations practitioners do seize this day, we can have it all

Hot topics to be covered include blogging, podcasting, corporate web video, RSS, SEO, social media, online monitoring and will also feature actionable details such as these:

• Search Revolution: Using SEO to Boost Website and Press Release Visibility
• Best Practices in Developing a Media-Friendly Website
• Harnessing the New Power of Audio and Video on Corporate Websites
• Creating an Effective — and Cost-Effective — Social Media Strategy
• How to Monitor and Develop Relationships with Industry Blogs
• New Tools for Measuring the Impact of Your Online PR Efforts

The all-day conference will be led by over 30 PR and communications executives from corporations such as Yahoo!, American Express, Cisco and IBM, as well as agencies such as FutureWorks PR, Ketchum, VMS and SEO-PR. “This dramatic expansion of PR capability obviously opens up tremendous opportunity for us as a profession. In some ways, it’s a new world. But there’s also the real and imminent danger that PR will fail to seize this magical new power. If public relations practitioners do seize this day, we can have it all,” stated Jim Sinkinson, Publisher of Bulldog Reporter.

Attendees can save $100 off the registration price by registering two weeks before the conference of choice. Participants can also save by submitting multiple registrants. For more information, visit our homepage or print out the six-page brochure. To register, go to our registration page or call 1-800-959-1059.

A special bonus for registrants: For a limited time only, through November 2, registrants can receive the ebook “Revolution in PR Technology: PR Practitioner’s Field Guide to New Media Solutions”, which gives readers over 100 pages of up-to-the-minute instructions on exactly how to put these technologies into practice. At a discounted price of only $99 (regularly $245), the handbook serves as a thorough complement to topics covered at the conference–at a savings of over $145. Just call 1-800-959-1059 to inquire about this special offer.

About Bulldog Reporter:
Bulldog Reporter is a B2B publishing company that caters to PR professionals by providing an inside view into the workings of journalists and top media organizations, allowing them to increase their effectiveness in gaining positive coverage. In addition, Bulldog Reporter offers a repository of insight into media relations “best practices” — techniques and technologies that increase PR professionals’ success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions.

The Bulldog Reporter product and service lines are owned by Infocom Group, which was founded in 1980.

For more information on Bulldog Reporter and its products, visit www.bulldogreporter.com.

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Amazing New Ebook About Building a Business to $140 Million in 18 Months

‘The Lazy Man’s Guide to Multi Millions’ (How I Went From Zero to $140 Million in 18 Months) has just been launched by Australian businessman Dan Cavalli.

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(PRWEB) October 28, 2007 — ‘The Lazy Man’s Guide to Multi Millions’ (How I Went From Zero to $140 Million in 18 Months) has just been launched by Australian businessman Dan Cavalli.

This amazing new eBook tells how a Business was built to $140 million in less than 18 months in competition to one of Australia’s largest businesses:

• A 54-year-old, with little education and no money achieved this feat.
• Built successful sale staff of more than 1,000 people.
• Developed one of the fastest sales training programs to turn the inexperienced salesperson into a veteran in three months.

This new eBook tells of the amazing money-making secrets of a 54-year-old uneducated son of a farmer who generates $250,000 a week.It has taken this Australian businessman three years to document the steps taken in generating $140 million in less than 18 months. This eBook documents the trials and tribulations and the onslaughts from a company that tried to ruin the Business along the way.

This eBook will assist someone just starting in their own business. It will show the fainthearted that anybody with average ability can make a difference in their life.

This business was the catalyst for new service providers to enter the national market place of a monopolised industry. The eBook outlines the obstacles that had to be overcome working in that environment and the sacrifices that had to be made to achieve success.

Key points:

• This eBook shows how success can be achieved at any age with average ability
• This eBook shows how to win a fight against the big guys
• This eBook shows how obstacles are overcome with know how
• This eBook will assist anyone starting or running their own business

For additional information about this eBook release contact Dan Cavalli or visit www.commandobusiness.com/secrets Contact details:
Dan Cavalli
Owner and publisher danh@worldco.com.au
http://www.commandobusiness.com
+61424228888 (Australia)
Commando Business

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YouBookIn is a New Web 2.0 Software Service for Managing online Appointments and Schedules

YouBookIn is a new web 2.0 software service for managing online appointments and schedules. It is unique in that it uses a real time algorithm to optimise the appointment request. Clients making an appointment request a time, and YouBookIn will analyze and seek the best fit based on the requirements of the business and client alike. The client is then offered sensible alternatives if their time is not available, and the service professional’s diary is kept secure and private.

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Enabling existing vendors by supplying an easy to use system that can easily be integrated with existing desktop systems, is key to our success

(PRWEB) October 26, 2007 — YouBookIn is a new web 2.0 software service for managing online appointments and schedules. It is unique in that it uses a real time algorithm to optimise the appointment request. Clients making an appointment request a time, and YouBookIn will analyze and seek the best fit based on the requirements of the business and client alike. The client is then offered sensible alternatives if their time is not available, and the service professional’s diary is kept secure and private.

YouBookIn is the complete solution for appointment-centered businesses. It is perfect for doctors, dentists, therapists and just about anyone who retails time and wishes to accept bookings online. It is interfaced to PayPal so that the professional can secure a deposit or prepayment with a booking. The software service includes the ability to book, move, and cancel appointments while automatically updating the client. It can track as many services, schedules, assets and clients as the business requires. It is multi-currency, multi-user and supports multiple locations. Details of their affiliate and reseller program are available on YouBookIn’s website.

The company is also building strategic alliances with companies all over the world enabling directories and ISVs to add online booking to their product offering while reducing their risk and time to market.

“Enabling existing vendors by supplying an easy to use system that can easily be integrated with existing desktop systems, is key to our success,” said Conor O’Neill CEO YouBookIn.

YouBookIn is an Irish company based in the National Technology Park, Limerick Ireland. It has a support and business development office in Atlanta GA. USA.

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