LinkedIn Marketing–Are You Neglecting This Powerful Social Media Platform?

08. Sep, 2011 0 Comments

LinkedIn.com with its 119 million users can be likened to a sleeping giant in the social media Marketing space. Unlike Facebook and Twitter, which cover a combination of business and personal networking, LinkedIn is a strictly business social media platform where 58% of its users are male, and North America and Europe represent 68% of its users. Over 40% of LinkedIn users work in companies with 10,000 employees or more, and over 40% of its members are managers, directors, owners chief officers or a VP. Clearly LinkedIn has some power players as members that you might want to get to know. Source: Digital buzz Blog

With a million new users added each week, LinkedIn offers a tremendous opportunity for you to gain some targeted exposure, establish your credibility as a market leader, and grow your network. Let’s dig in and look at some practical ways that you can use LinkedIn to get some results.

Complete your profile

Take the time to complete your profile. Import your resume, fill out all of the fields that apply to you. Include all of your skills and certifications. Upload a clear headshot of yourself. If you do not have a suitable photo, spend the money to get some professional photos taken. There’s a button at the top of your profile that says, “Improve Your Profile.” If you click that button you’ll get recommendations on ways to make your profile better. Give recommendations and then ask for recommendations from your key connections.

Create a company profile

You can add details about your company, it can import blog posts from your blog, and display your company’s activity on LinkedIn.

Participate in groups

You should search for groups in your topic area, and in areas where you have interest and knowledge and join a few groups that look active. Read the group’s guidelines to find out when it’s appropriate to share your links.

Establish yourself as a leader and trusted authority in your topic

Starting a group on LinkedIn is a great way to establish yourself as a leader, however, only do so if you have the time and interest level to be active in the group several days a week. You will have to foster the growth of the group and encourage interaction at first, but eventually there will be regular contributors and the group should begin to grow on its own.

Interact with others

Use the site for its intended purpose and network with colleagues in your industry, scope out possible joint venture partners, establish relationships with other authorities in your industry.

Import your company blog

You can import your blog to your profile so that it displays your recent posts. You can also import videos and other presentations on your profile so that when visitors check out your profile they can learn all there is to know about you and your business.

LinkedIn provides a perfect platform for you to expand your visibility online. Take the time to get comfortable with the site so that you are not neglecting the powerful connections that you could be making on LinkedIn to grow your business and your network.

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