Coach Your Affiliate Downline if You Want Success
Many people in affiliate programs seem to think they can stop working once the sale is made. Remember, as an Affiliate, your success is dependent upon your downline’s success. Don’t end your involvement with the close of the initial sale but stay involved with your downline, coaching and mentoring them.
People joining affiliate programs tend to have big dreams, but sometimes they fail anyway.
Reasons Why People Fail to Become Successful Affiliates:
There are three main reasons why people fail to adapt to change, especially technological change:
- Lack of Skills
- Lack of Knowledge
- Fear
Adopt the “Coach” Role & Mindset:
If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.
When someone joins an affiliate program there is generally a fairly big learning curve to overcome – new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet Marketing (or marketing in general). There’s so much to learn when you first start as an internet marketer: new jargon, tools and techniques, plus you have to learn the product itself.
New recruits can get very frustrated til they’ve mastered everything they need to learn, if you don’t help them through that initial learning curve. In fact, it can become so frustrating that many of these new affiliates will simply drift away, and never do anything to add to your bottom line.
Wouldn’t you be a lot better off to spend a little time with your new Downline members helping them to get off to a good start. Take the initiative to help your recruits learn about your products, technical support and other resources available to them.
You’ll also need to spend time helping them learn how to market in this new Web 2.0 world of internet Blogs and Social Communities, which are new to many people.
Don’t just sit around waiting for your downline to contact you for help, take the initiative and offer them help, especially at the beginning of your relationship with them. Fear is a major obstacle, especially buyer’s remorse – your personal involvement will go a long way to overcoming your new recruit’s fear.
Coaching is realy just an attitude and a desire to build up the other person coupled with proactive behaviors on your part. You will gain substantially from this small investment of your time and your commitment to be a Coach for your Downline team members.
A very good place to start for gleaning all the rest of the education about internet marketing that they’ll need is to have them enroll in the Online Success for Beginners course.


25. Oct, 2009 








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