Website Optimization Plan

SEO Planning: Start Before Buying Your URL. So you're getting ready to build that business website, and just now getting ready to purchase your domain name?

Stop right there! A little-known fact: your URL needs to have your keyword in it in order to maximize your chance for hits. You were going to just use your business name as the URL? Another bad choice; if your company name is Brewster Inc. and you make widgets, your URL will gain you more business in the long run if you have “widgets” somewhere in the domain name. Why? Because real people don't search for Brewster; they search for widgets, and that's what the search engines look for in your URL.

These and many other SEO tricks are little known rules used by the top SEO development professionals to get your site the most possible traffic – and not just cheap traffic, but the kind of traffic that converts to sales in high percentages. Spending a thousand dollars on SEO today, before you start developing your website, could make you ten thousand dollars in a few months. It could make the difference between a thriving online branch for your business and a dismal flop.

What SEO Experts Do

None of this means your webmaster or web developer doesn't know what he or she is doing. On the contrary, what SEO experts do has nothing to do with web development. It has everything to do with using words in a way that attracts the search engines to your site, helping you stand out among your competitors.

Not only do SEO experts find ways to bring traffic to your site via search engines, they have ways to ensure your whole site is documented online. Instead of just your front page being catalogued by the search engine, every product page you have can be searchable. Instead of just being listed for sale on your site, an SEO expert can ensure your best products are listed on Froogle searches and similar product results.

Good SEO experts also look at the quality of traffic coming to your site, not the quantity. You don't want people coming to look around and then leave. You want people to come in, buy your stuff, and then come back and buy more stuff. An SEO expert can help get this quality traffic to your site, so you can more easily convert your visitors into customers.

How Do You Find SEO Experts?

You don't find SEO experts in the phone book. You know the old adage about how a dentist's children always have perfect teeth? SEO experts know how to be listed high in search engines.

Ideally, you want to hire a certified SEO professional. This person is able to take your website or your plans for your site and make tweaks that, while changing your content and structure only minimally, make your pages much more attractive to the search engine spiders. You want someone who is certified because this is a person who has been trained to understand the search engines and how they will work tomorrow as well as how they work today.

And remember, for best results – hire your expert before building the page or buying the domain. It will make a difference.

McRea Site Development has a proven track records of success with website optimization and search engine optimization. For more information on our service email wjm@mcreasite.com or call 619-241-1132/