Viral Marketing with YouTube Videos

YouTube is THE place to go if you want to see the latest music videos, the coolest tricks and the newest products available!  At 1.73 billion views, you can see that YouTube is the place that you want your product or service featured!  The goal of every marketer who places a video is to have tons of views and to have people spreading the video around like wildfire.  But, how are people marketing their videos on YouTube?  How does a video go 'viral' when it's competing with millions of other videos?  Here is some great information on viral marketing with YouTube.

Share Information –

 Unfortunately, consumers are rather tired of seeing advertisements all the time, and it's unlikely that someone is going to sit through a video that's full of hype and obvious sales tactics.  For this reason, you need to make it good and make it worth sharing.  So, one way to do this is to simply offer information and of course, include the address to your site.  So, let's say that your website sells jewelry.  Perhaps you could put out a video which is the guy's guide to purchasing jewelry for his girl!  Something like this would go over well and get more views than a pitchy sales video.  Another example might be for people who sell cosmetics.  If you placed interesting make over videos, you would most likely get a good amount of viewings and traffic to your site!

Get a Channel –

 Getting your own channel allows you to place all of your videos in one spot for easier view.  You can select the top 9 that will be featured in your display and individual viewers will be able to easily find all of your videos in one spot.  This is a great thing to do if you plan on using YouTube to market your products or services.  You will be able to make your profile look just the way that you want it and completely customize the way that your profile and channel are set up.  This is a great way to have a ton of subscribers.

Keep the Video Short –

 If you keep the video short, you have a better chance of viewers actually watching the video through to the end and wanting to share it.  Although five or six minutes doesn't seem like a long time, it would take an amazingly interesting video to keep people from clicking off of it and moving onto the next one!  Keeping the video between 15 to 30 seconds unless you're doing an instruction video and that shouldn't be longer than three minutes or so!

When you follow these tips and advice, it is definitely possible to have your video go viral and generate thousands and even millions of views.  Within those views, you can receive a ton of visitors back to your site.  Good luck with your viral marketing!